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In this really good interview Andrea Phillips talks about how ARGs and Transmedias dependence on marketing is stopping us from being creative. Also about how storytelling differs (or not) from games to other media.
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Andrea Phillips: How do you get started with Transmedia Storytelling?
Building Storyworlds the art, craft & biz of storytelling in 21c.
Episode #02 - ANDREA PHILLIPS running time 24:56.
Topics of discussion:
Finding the emotional core
Story vs. Game
Evolving the form of immersive storytelling
Balancing freelance and personal work
Andrea Phillips: What's the most common mistake in Transmedia Storytelling?
Andrea Phillips: What is Transmedia?