Convergence culture has moved swiftly from buzzword to industry logic. The creation of transmedia storyworlds, understanding how to appeal to migratory audiences, and the production of digital extensions for traditional materials are becoming the bread and butter of working in the media. Futures of Entertainment 3 once again brings together key industry leaders who are shaping these new directions in our culture and academic scholars immersed in the investigation the social, cultural, political, economic, and technological implications of these changes in our media landscape.
This year's conference will work to bring together the themes from last year - media spreadability, audiences and value, social media, distribution - with the Consortium's new projects as we move towards an increasingly global understanding of media convergence and content flows. Topics for this year's panels include global distribution systems and the challenges of moving content across borders, transmedia, franchising, digital extensions and world building, comics, convergence and commerce, social media and spreadability, as well as renewed discussion about how and why to measure audience value.