Transmedia Talks
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Transmedia Talks
Transmedia related talks from around the web, educating and informing.
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Extending the 360 Property into a Pervasive Experience | Merging Media

Extending the 360 Property into a Pervasive Experience | Merging Media | Transmedia Talks | Scoop.it

Speaker Alison Norrington, CEO/Chief Creative Director of storycentralDIGITAL and storycentralLABS, Chair of Storyworld Conference. Renowned Transmedia Strategist Alison Norrington provides and eye-opening overview of Pervasive Media and the potency of participatory experiences and multi-dimensional Alternate Reality Game play in cross-media adaptations today. CASE STUDIES: She engages the creators of these unique 360 Adaptations that use ARG's and other imaginative elements online and off to enhance their "Pervasive Worlds": Trevor Haldenby, The Mission Business (Zed.TO's ByoLogyc), Alex Mayhew, Xenophile (Ceremony of Innocence/Time Tremors) and Yomi Ayeni, Expanding Universe (Clockwork Watch)

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Convergent Canada: Are we there yet? | Merging Media

Convergent Canada: Are we there yet? | Merging Media | Transmedia Talks | Scoop.it

"The Canada Media Fund made a bold and progressive move in 2010 by introducing the Convergence Funding Stream to Television Producers in Canada, spring-boarding a whole new breed of cross-media producers, collaborations and ground breaking programming on multiple screens. Three years on, our panel discusses the challenges faced by the funders, producers and creatives alike, and examines if CMF and Canadian production has achieved the targets and objectives that were initially introduced from the onset, or have the guideposts altered and are we still finding our way? What is needed for us to become a truly convergent creative community?

 

 

Moderator Canadian Film Centre's Ana Serrano asks panelists Valerie Creighton, President and CEO, Canada Media Fund, Alan Sawyer (Two Solitudes/Changing Channels), Alex Raffe, Thunderbird Films (Digital Emmy Award winner for EndGame), J Joly (Overinteractive Media/CineCoup) and Michael Hennessy (President and CEO of the Canadian Media Production Association) what it takes."

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Throw your Story from a Plane: David Varela at TEDxEaling

David Varela is a London-based writer and producer. He has written for film, theatre, radio, magazines, ebooks and games, creating some of the world's most exciting transmedia projects along the way. These include Lewis Hamilton: Secret Life (for Reebok), Xi (for Sony PlayStation) and most recently The Seed, a transmedia story combining four plays, a treasure hunt and online characters, as part of the London 2012 Cultural Olympiad. He is currently developing an original drama series for Channel 4.

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FoE6 Day 2 Closing Remarks - Sheila Seles and Heather Hendershot

FoE6 Day 2 Closing Remarks - Sheila Seles and Heather Hendershot | Transmedia Talks | Scoop.it

Closing Remarks from FoE Fellow Sheila Seles and Dr. Heather Hendershot, Comparative Media Studies, MIT

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FoE6: The Futures of Video Gaming

FoE6: The Futures of Video Gaming | Transmedia Talks | Scoop.it

via henryjenkins.org


Many innovations in the creative industries owe their roots and inspiration to the gaming world, from audience engagement and storytelling techniques to distribution methods and cross-platform integration. This session examines some of the critical questions facing those working in the gaming industry as large companies and indie developers grapple with the challenging evolution of the market brought on by new networked technologies, audience practices, and business models. How are game developers embracing or rejecting the unauthorized play of games online, and how has piracy evolved as a discourse in the gaming sector? How do creators strategize around the widespread circulation of games through automated propagation (using friend invitations for social and “free to play” games) — or grassroots spreading (for unexpectedly popular titles like Minecraft) — of information through social network sites? How badly are new architectures (Steam, Xbox Live Arcade, PSN Network) clashing with old traditions (game stores, $60 game discs)? And how are business models in the gaming industry shifting as we see massive success simultaneously from high-budget technology like Kinect and low-budget distribution like the Humble Bundle?

 


Panelists:
T.L. Taylor, Associate Professor of Comparative Media Studies, MIT
Christopher Weaver, founder of Bethesda Softworks and industry liaison, MITGameLab
Ed Fries, architect of Microsoft’s video game business and co-founder of the Xbox project
Walter Somol, head of tech community outreach, Microsoft New England Research and Development Center

 


Moderator: Futures of Entertainment Fellow and games producer Alec Austin

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FoE6: Curing the Shiny New Object Syndrome: Strategy Vs. Hype When Using New Technologies

FoE6: Curing the Shiny New Object Syndrome: Strategy Vs. Hype When Using New Technologies | Transmedia Talks | Scoop.it

With the constant barrage of new technologies, platforms, and services vying for attention, media producers and marketers are frequently lost among the potential places–and ways–of engaging with their audiences. Before they have ever truly figured out one technology, they’ve already moved to another, because of an intense desire to be “first.” As such, companies and media properties have launched–and then abandoned–their virtual world presence, their mobile app, their social game, and their QR code and are now exploring “social TV,” “Twitter parties,” Pinterest pages, augmented reality, and location-based initiatives. This leaves the web littered with old blogs, microsites, and profiles and companies blaming technologies when, too often, it’s been the lack of strategy that led to no traction. How do storytellers and communicators build a framework to more intelligently choose technologies based on how a platform aids their story and their audience, rather than a “gee whiz…get me one of those” approach? How does–or should–listening to the audience factor into this process? And what role, or responsibility, do technology creators have to help with this integration process? Drawing on examples contemporary and historical, this panel looks at how and when to take risks with new platforms, the difference between “innovative failure” and “failure to innovate,” and the deeper patterns of engagement that help us make sense of how new platforms and behaviors connect to longstanding means of engagement.

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FoE6 Day 1 Closing Remarks - Maurício Mota and Louisa Stein

FoE6 Day 1 Closing Remarks - Maurício Mota and Louisa Stein | Transmedia Talks | Scoop.it

Closing Remarks from FoE Fellows Maurício Mota and Louisa Stein


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FoE6: The Ethics and Politics of Curation in a Spreadable Media World

FoE6: The Ethics and Politics of Curation in a Spreadable Media World | Transmedia Talks | Scoop.it

via henryjenkins.org

 

A One-on-One Conversation with Brain Pickings’ Maria Popova and Undercurrent’s Joshua Green
We live in an environment where the power of circulation is no longer solely–arguably, even primarily–in the hands of media companies. However, if that means we all now play a role as curator and circulator of content, what responsibilities does that bring with it? How is curation becoming an important aspect of the online profile of professional curators? And, for all of us who participate in social networking sites or who forward content to family and friends via email, what are our obligations to both the creators of that content and to the audiences with whom we share it? If we possess the great power to spread content, what are the great responsibilities that come along with it?

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FoE6: Listening and Empathy--Making Companies More Human

FoE6: Listening and Empathy--Making Companies More Human | Transmedia Talks | Scoop.it

via henryjenkins.org

 

Media properties have long measured audiences with Nielsen ratings, circulation numbers, website traffic and a range of other methods that transform the people who engage with content into that aggregate mass: the audience. Meanwhile, marketing logic has long been governed by survey research, focus groups, and audience segmentation. And, today, executives are being urged to do all they can to make sense of the “big data” at their fingertips. However, all these methods of understanding audiences–while they can be helpful–too often distance companies from the actual human beings they are trying to understand. How do organizations make the best use of the myriad ways they now have to listen to, understand, and serve their audiences–beyond frameworks that aim to “monitor, “surveil,” and “quantify” those audiences as statistics rather than people? What new understandings are unearthed when companies listen to their audiences, and the culture around them, beyond just what people are saying about the organization itself? What advantages do companies find in embracing ethnographic research, in thinking about an organization’s content and communications from the audience’s perspective, and in thinking of “social media” not just as a new way to market content but a new and particularly useful channel for communicating, collaborating and conducting business?

 

Panelists:
Lara Lee, Chief Innovation and Operating Officer, Continuum
Grant McCracken, author, Culturematic, Chief Culture Officer
Carol Sanford, author, The Responsible Business
Emily Yellin, author, Your Call Is (Not That) Important to Us
Moderator: Sam Ford, Director of Digital Strategy, Peppercomm

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FoE6 Day 1 Opening Remarks - Laurie Baird and Ana Domb

FoE6 Day 1 Opening Remarks - Laurie Baird and Ana Domb | Transmedia Talks | Scoop.it

via henryjenkins.org

 

Opening Remarks from FoE Fellows Laurie Baird and Ana Domb

 

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Derrick de Kerckhove - 'Digital Mindshifting'

Derrick de Kerckhove is a controversial and exciting thinker. As an expert on the future of technology, culture and the mass media, de Kerckhove's interpretation of the new electronic reality has a reputation for creating opportunities for change within corporate and personal environments. He worked with Marshall McLuhan for more than ten years as translator, assistant and co-author and is widely hailed as the heir to McLuhan's intellectual legacy. At TEDx Transmedia he talked about 'digital mindshifting' and its consequences.

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Robert Tercek - '7 Gifts for Creative Activists'

Robert Tercek is one of the world's most prolific creators of interactive content. He has created breakthrough entertainment experiences on every digital platform, including satellite television, game consoles, broadband Internet, interactive television and mobile networks. His expertise spans television, telecommunications and software. His motto is "Inventing the Future." He is passionate about inspiring audiences to seize their own destiny by thinking creatively and taking decisive action. At TEDx Transmedia 2012 he shared '7 gifts for creative activists' on creative collaboration and how to turn dreams into reality.


Robert's website: http://www.roberttercek.com/

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Saku Tuominen - 'Dreaming and Doing'

Saku Tuominen is founder and creative director of Idealist Group (http://idealist.fi/), a Finnish production company of ideas. He is one of the leading consultants of creativity in Finland and abroad and has a project called 'Redesigning 925,' about redesigning the nine to five working week. He's currently writing a book on the topic.
He has produced more than 100 TV series and shows which have been optioned in more than 25 countries and licensed in more than 10 countries. He has won more than 30 TV prizes in Finland and an International Emmy and written five books: two about creativity, one about how to make startups international and two about Italian cuisine.
Saku's talk was about 'creative hard work' and learning how 'to dream and do,' inspired by Walt Disney's phrase "If you can dream it, you can do it."
Saku detests the term 'transmedia.'

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X Collaborations and other Co-Creative Synergies | Merging Media

X Collaborations and other Co-Creative Synergies | Merging Media | Transmedia Talks | Scoop.it

Jeff Gomez (Starlight Runner Entertainment) + Phillip Djwa (Agentic Digital Media) discuss the partnership they created to work together on the online game for History Channel's popular Television series Battle Castle, while Zach Feldberg (Shaw Media) + Ryan Nadel (8 Leaf Digital/Zeros 2 Heroes), discuss their work on Shaw Media Series Continuum, to distil some Best Practices in collaboration. Moderator Carrie Cutforth-Young of Transmedia 101 (Transmedia Toronto)

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KEYNOTE - Jeff Gomez: Changing the Face of Entertainment & Storytelling Across All Platforms | Merging Media

KEYNOTE - Jeff Gomez: Changing the Face of Entertainment & Storytelling Across All Platforms | Merging Media | Transmedia Talks | Scoop.it

In an age of pervasive communication, storytellers and brand owners require new ways to reach across tumultuous oceans of media to connect effectively with a mass audience. Over the past five years, new techniques of striking potential have emerged. In this exclusive talk, Jeff Gomez CEO of Starlight Runner Entertainment and the world's leading producer of transmedia franchises, will track the latest breakthroughs (both business-wise and creative) in the global adoption of transmedia storytelling practices. In addition to case studies out of Hollywood, Madison Avenue and Canada, Jeff will also candidly discuss how creatives, producers, studios and corporations can benefit from these techniques and best adapt to the seismic changes all of us are facing. Fast Company named Starlight Runner Entertainment the #5 most innovate company in media in 2011. Jeff was instrumental in getting the "Transmedia Producer" credit recognized by the Producers Guild of America just a few years ago.

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Poonacha Machaiah - 'Purposeful Technology for Positive Change'

Poonacha Machaiah is the CEO of Qyuki, a social media startup founded by internationally acclaimed film director Shekhar Kapur and music composer AR Rahman.

After a 17-year career in the US, Poonacha returned to India to start 'ABOVE - A Bunch Of Versatile Entrepreneurs.' He set up operations in Bangalore, Singapore and Qatar to understand the influence of Indian, Chinese and Islamic cultures and build innovative solutions to address the intrinsic needs of the local markets.

At TEDx Transmedia 2012, Poonacha called for a heightened awareness of our environments, and one another, to build "purposeful technology" for social change.

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FoE6: The Futures of Storytelling and Sports

FoE6: The Futures of Storytelling and Sports | Transmedia Talks | Scoop.it

via henryjenkins.org


Throughout the history of mass media, sports programming has been an innovator. In today’s era of online circulation, transmedia storytelling, and 24/7 access to engaging with sports stars, teams, and fellow fans, sports franchises could be argued as the most immersive of storyworlds–with drama playing out in real-time, and the “narrative world” being our own. What is driving innovation in how sports tell their stories, and get their fans more engaged than ever, through multiple media platforms? How does operating as a media franchise in our everyday world set sports apart from entertainment properties? How are sports empowered by being “real,” and what constraints does that place on what they can do as well? How are talent engaged to be part of the storytelling? And what innovations are seen as sports are extended wholly into the fictional realm, whether through licensed extensions or various forms of “sports entertainment”?

 


Panelists:
Abe Stein, researcher at Singapore-MIT GAMBIT Game Lab; graduate student, Comparative Media Studies, MIT; columnist, Kill Screen
Peter Stringer, Senior Director of Interactive Media, Boston Celtics
Jena Janovy, Enterprise Editor, ESPN.com
Jamie Scheu, associate content director, Hill Holliday

 


Moderator: Alex Chisholm, transmedia producer and Co-Founder and Executive Director, Learning Games Network

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FoE6: Rethinking Copyright

FoE6: Rethinking Copyright | Transmedia Talks | Scoop.it

via henryjenkins.org


A discussion with musician, songwriter, and producer T Bone Burnett;Henry Jenkins, Provost’s Professor of Communication, Journalism, Cinematic Arts, and Education at the University of Southern California; and Jonathan Taplin, Director of the Annenberg Innovation Lab at the University of Southern California.
As the recent legislative battles have demonstrated, it’s becoming painfully clear that our conception of copyright is ill-prepared for regulating and making sense of a world where media content is fluidly circulated by most of a society. However, in an effort make content free to spread in the ways audiences find them relevant, what is the appropriate balance to ensure that the rights of content creators are preserved and that the incentive to develop intellectual property remains? Rather than continue a debate in which audiences and critics attack copyright while media companies cling to them, how might we cut through current tensions to collaboratively imagine what a new sense of copyright, appropriate for an era of “spreadable media,” might look like?

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FoE6 Day 2 Opening Remarks - Xiaochang Li and Mike Monello

FoE6 Day 2 Opening Remarks - Xiaochang Li and Mike Monello | Transmedia Talks | Scoop.it

Opening Remarks from FoE Fellows Xiaochang Li and Mike Monello


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FoE6: From Participatory Culture to Political Participation

FoE6: From Participatory Culture to Political Participation | Transmedia Talks | Scoop.it

Around the world, activists, educators, and nonprofit organizations are discovering new power through their capacity to appropriate, remix, and recirculate elements of popular culture. In some cases, these groups are forging formal partnerships with media producers. In other cases, they are deploying what some have called “cultural acupuncture,” making unauthorized extensions which tap into the public’s interest in entertainment properties to direct their attention to other social problems. Some of these transmedia campaigns — Occupy, for example — are criticized for not having a unified message, yet it is their capacity to take many forms and to connect together diverse communities which have made these efforts so effective at provoking conversation and inspiring participation. And, as content spreads across cultural borders, these activists and producers are confronting new kinds of critiques —such as the heated debates surrounding the rapid spread of the KONY 2012 video. Are new means of creating and circulating content empowering citizens, creating new forms of engagement, or do they trivialize the political process, resulting in so-called “slactivism”? What are these producers and circulators learning from media companies and marketers, and vice versa? What new kinds of organizations and networks are deploying this tactics to gain the attention of young consumer-citizens? And, for all of us, what do we need to consider as we receive, engage with, and consider sharing content created by these individuals and groups?

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New Media in West Africa (MIT Communications Forum)

New Media in West Africa (MIT Communications Forum) | Transmedia Talks | Scoop.it

via http://henryjenkins.org/


New Media in West Africa
Despite many infrastructural and economic hurdles, entertainment media industries are burgeoning in West Africa. Today, the Nigerian cinema market–”Nollywood”–is the second largest in the world in terms of the annual volume of films distributed, behind only the Indian film industry. And an era of digital distribution has empowered content created in Lagos, or Accra, to spread across geographic and cultural boundaries. New commercial models for distribution as well as international diasporic networks have driven the circulation of this material. But so has rampant piracy and the unofficial online circulation of this content. What innovations are emerging from West Africa? How has Nigerian cinema in particular influenced local television and film markets in other countries across West Africa, and across the continent? What does the increasing visibility of West African popular culture mean for this region–especially as content crosses various cultural contexts, within and outside the region? And what challenges does West Africa face in continuing to develop its entertainment industries?


Panelists:
Fadzi Makanda, Business Development Manager, iROKO Partners
Derrick “DNA” Ashong, leader, Soulflége
Colin Maclay, Managing Director, Berkman Center for Internet & Society, Harvard University
Moderator: Ralph Simon, head of the Mobilium Advisory Group and a founder of the mobile entertainment industry

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Dutch insights on transmedia

A storytelling evolution.


Transmedia will take you on immersive journeys in worlds that are told across multiple channels. 10 Dutch practitioners share their insights on writing this new language. They will give you handholds in producing transmedia stories and how to engage audiences to it.

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Robert Tercek "Reclaiming The Power of Personal Narrative"

The evolution from one-way broadcasting to social media has changed the landscape for storytellers. It's now possible for individual activists to tell industrial-strength stories that can change the world.


Robert Tercek's TEDx speech focuses on four activists who are using media to create significant social impact.


Robert Tercek serves as Chairman of the Board for Creative Visions Foundation in Malibu, California. Mr Tercek is one of Los Angeles' most prolific creators of interactive entertainment. He has produced breakthrough experiences on every digital platform, including satellite TV networks, online and mobile games, interactive television shows, online education and mobile video. He has served in senior management at several major media companies, most recently as President of Digital Media for OWN: The Oprah Winfrey Network where he managed Oprah.com. Previously he served as President of PacketVideo Corporation, SVP Digital Media for Sony Pictures Entertainment and Creative Director for MTV: Music Television.


You can learn more about Creative Visions Foundation at creativevisions.org. Learn more about Robert Tercek at roberttercek.com

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Salvatore Iaconesi - 'My Open Source Cure'

Thirty-nine-year-old Salvatore Iaconesi has been diagnosed with brain cancer but is seeking a cure in an unconventional and radical way, by uploading his medical data as an open source project inviting responses from around the world. Uncomfortable with being 'replaced' by his dehumanising clinical records, he cracked their codes and on September 10 (2012) converted them into open formats to share online.


Italian robotic engineer and open source artist Salvatore, who was a surprise speaker at TEDx Transmedia 2012 in Rome on September 28, has invited the world to respond to his CT scans, MRIs, lab notes and glioma diagnosis in whatever way they want, in a bid to crowd-source a cure that is not just bodily but also heals his spirit and mind. He's attracted hundreds of thousands of responses since it was launched in mid-September. Doctors have offered medical advice, artists have made films, and all have contributed to Salvatore's strategy for overcoming cancer. Watch the video to hear his inspiring story.


Salvatore's website: http://artisopensource.net/cure/

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