By many accounts, the comics industry is failing. Yet, comics have never played a more central role in the entertainment industry, seeding more and more film and television franchises. What advantages does audience-tested content bring to other media? What do the producers owe to those die-hard fans as they translate comic book mythology to screen? And why have so many TV series expanded their narrative through graphic novels in recent years?
Moderator: Geoffrey Long, Lead Narrative Producer for the Narrative Design Team at Microsoft Studios.
Panelists: Katherine Keller, Culture Vultures Editrix at Sequential Tart Joe LeFavi, Quixotic Transmedia Mike Richardson, President, Dark Horse Comics Mark Verheiden, Writer (Falling Skies, Heroes) Mary Vogt, Costume Designer (Rise Of The Silver Surfer, Men In Black)
In countries with strong state support for media production, alternative forms of transmedia are taking shape. How has transmedia fit within the effort of nation-states to promote and expand their creative economies?
Moderator: Laurie Baird, Strategic Consultant - Media and Entertainment at Georgia Tech Institute for People and Technology.
Panelists: Jesse Albert, Producer & Consultant in Film, Television, Digital Media, Live Events & Branded Content Morgan Bouchet, Vice-President, Transmedia and Social Media, Content Division, Orange Christy Dena, Director, Universe Creation 101 Sara DIamond, President, Ontario College of Art and Design University Mauricio Mota, Chief Storytelling Officer, Co-founder of The Alchemists
Description: Nonprofit organizations are increasingly thinking like entrepreneurial start-ups and vice-versa, as young people are starting organizations which embrace the notion of the “consumer-citizen,” modeling ways that social-change efforts can be embedded within the everyday lifestyles of their supporters. While the boomers treated the cultural movements of the late sixties as a cause, today’s e-citizens are treating their social activism as a brand. They are selling social responsibility as if it were a commodity or product, using the same strategies that traditional business men and women used to sell products.
Ann Pendleton-Jullian (Moderator) - Professor, Knowlton School of Architecture, The Ohio State University, and Distinguished Visting Professor, Georgetown University
Panelists: Sarah Banet-Weiser - Professor, USC Annenberg School of Communication and Journalism and Department of American Studies and Ethnicity Sean Carasso - Founder, Fallen Whistles, A campaign for peace in Congo Yael Cohen - Founder, President, and CEO of Fuck Cancer Milana Rabkin - Digital Media Agent, United Talent Agency
Description: Hollywood’s version of transmedia has been preoccupied with inspiring fan engagement, often linked to the promotional strategies for the release of big budget media. But, as transmedia has spread to parts of the world which have been dominated by public service media, there has been an increased amount of experimentation in ways that transmedia tactics can be deployed to encourage civic engagement and social awareness. These transmedia projects can be understood as part of a larger move to shift from understanding public media as serving publics towards a more active mission in gathering and mobilizing publics. These projects may also be understood as an extension of the entertainment education paradigm into the transmedia realm, where the goal shifts from informing to public towards getting people participating in efforts to make change in their own communities. In some cases, these producers are creating transmedia as part of larger documentary projects, but in others, transmedia is making links between fictional content and its real world implications.
Moderator: Henry Jenkins - Co-Director, Transmedia, Hollywood / Provost’s Professor of Communication, Journalism, and Cinematic Arts, USC Annenberg School for Communication
Panelists: Katerina Cizek - Filmmaker-in-Residence, National Film Board, Canada Katie Elmore Mota -Producer, CEO of PRAJNA Productions Sam Haren - Creative Director, Sandpit Mahyad Tousi - Founder, BoomGen Studios
Ana Serrano is Chief Digital Officer of the Canadian Film Centre and Founder of the CFC Media Lab, the world-renowned and award-winning institute for interactive storytelling created in 1997 at the Canadian Film Centre.
At TEDx Transmedia, Ana focused on rethinking the role of creators in participatory formats.
Øyvind Olsholt is a Norwegian kids' philosopher. He has worked in the field of philosophy for children since 1997. In 2000, he co-founded Children and Youth Philosophers (www.buf.no) and has since participated in a number of philosophy projects for kindergartens, schools and museums. He has arranged philosophical summer camps for children and a weekly philosophy club for children.
He is co-author of the books Philosophy in School (1999) and Philosophical Dialogues in Kindergarten (2008).
At TEDx Transmedia, Øyvind argued that philosophical practice could provide a means to 'rethink entertainment.'
John Heinsen, CEO of Bunnygraph Entertainment and Director of Digital Media of "One Great Night on Earth" (OGNOE), explores the power of creating a multi-platform content strategy for Cause by bringing a classic rock concert format to a global audience. OGONE is twelve-hour concert event to provide charitable relief to flood and fire victims throughout the Australian continent in what will be the first in a 10 year plan to redefine social good through music. John examines how the development of cross-platform campaigns like OGNOE succeed in bringing brand consciousness across digital platforms and how creative storytelling, emerging technologies and an aggressive social media strategy aim to Rock On and Bring Relief!
"Exploring the success of Social TV today and how the adoption of new technologies continues to drive Television audience viewing habits and help build fan bases. Featuring the interactive TV newcomer Google TV, with insights into Connected TV and key second screen platforms that have captured the attention of an increasingly sophisticated Social TV audience today. Moderated by Jonathan Carrigan (Director Product Development at CBC/Radio-Canada) Panel: Jeremy Butteriss, (Director, Strategic Partnerships, Google Canada), Tawny Schlieski, (Futurist, Intel Labs), Brent Friedman (Founder/Partner, Electric Farm Entertainment), John Heinsen (CEO, Bunnygraph Entertainment)."
THE CANUCKS SHOWCASE - CREATIVE KUDOS: Celebrated Canucks share their Playbook. Panel: Evan Jones (Stitch Media), Michael Fergusson (Ayogo), David Gratton (Work-at-Play), Sean Embury (Fulscrn) & Sandy Fleischer (Dare). Moderator Lynda Brown Ganzert (zulume). We celebrate Canucks in the limelight. (Evan Jones) Stitch Media, (Michael Fergusson) Ayogo, (David Gratton) Work-at-Play, (Sean Embury) Fulscrn & (Sandy Fleischer) Dare are among some of the top Canadian companies producing cross-media projects that have won international awards and recognition at SXSW and other Canadian festivals. What have they done to deserve this recognition?
With the rapid merging of media, more projects are exploring hybrid models to finance and distribute their 360 content and platforms, from grants to branding to crowd-funding and private investment. Does this spell more $s for transmedia content creators and innovators or more headaches managing fragmented ownership? Are there other worthy alternatives rearing their heads in this lively ecosystem? We ask some key players in the industry what's viable and where to look. Moderator Moyra Rodger(Magnify Digital) asks Matt Di Paola, (SVP/GM, Critical Mass), J Joly (CEO, Overinteractive Media /CineCoup), Francesca Accinelli (Director, English Market, CMF Program Administrator, Telefilm Canada), Tina Santiago (Hot Studios) and Alan Seiffert (Former SVP, SyFy Ventures, SyFy).
Mega popular TV host Victor Lucas throws a spotlight on an outstanding group of home-grown Canadian talent in a panel interview that showcases their inspiring Webseries and other online digital endeavors that are making waves locally and abroad; Tim Carter Contradiction Films (Mortal Kombat: Legacy), Ana Serrano, Canadian Film Centre (Prison Dancer), Jay Ferguson, 3o'clock.tv (Guidestones, Winner of Rockie Award for Best Webseries-Fiction)and Calvin Wang, Loud Crow Interactive (Marvel's The Avengers: Iron Man Mark VII).
A new generation of media makers are taking art out of the rarefied world of crumbling art-house theaters, museums, and galleries and putting it back in the hands of the masses, creating immersive, interactive, and collaborative works of transmedia entertainment, made for and by the people who enjoy it most.
Moderator: Denise Mann, UCLA.
Panelists: Tara Tiger Brown, Freelance Interactive Producer/Product Manager Mike Farah, President of Production, Funny Or DIe Ted Hope, Producer/Partner/Founder, Double Hope Films Sheila C. Murphy, Associate Professor, University of Michigan
Once the dominant player in the content industry, Hollywood today is having to look as far away as Silicon Valley and Madison Avenue for collaborators in the 2.0 space.
Moderator: Denise Mann, UCLA
Panelists: Nick Childs, Executive Creative Director, Fleishman Hillard Jennifer Holt, co-Director, Media Industries Project, UCSB Lee Hunter, Global Head of Marketing, YouTube Jordan Levin, CEO, Generate
Description: A recent survey released by the MacArthur Foundation found that a growing number of young people are embracing practices the researchers identified as “participatory politics”: “interactive, peer-based acts through which individuals and groups seek to exert both voice and influence on issues of public concern.” These forms of politics emerge from an increasingly DIY media culture, linked in important ways to the practices of Makers, Hackers, Remix Artists and Fan Activists. This panel will bring together some key “change agents,” people who are helping to shape the production and flow of political media, or who are seeking to better understand the nature of political participation in an era of networked publics. Increasingly, these new forms of activism are both transmedia (in that they construct messages through any and all available media) and spreadable (in that they encourage participation on the level of circulation even if they do not always invite the public to help create media content).
Sangita Shresthova (Moderator) - Research Director of Media Activism & Participatory Politics (MAPP) project, USC Annenberg School of Communications and Journalism
Panelists: Marya Bangee - Community Organizer, One LA Megan M. Boler - Professor and Associate Chair, Department of Humanities, Social Sciences, and Social Justice Education OISE/University of Toronto Erick Huerta - Immigrant’s rights activist Jonathan McIntosh - Pop Culture Hacker and Transformative Storyteller Elisabeth Soep - Research Director and Senior Producer, Youth Radio-Youth Media International
In the web 2.0 era, as more and more millennials acquire the tools of participatory culture and new media literacy, some of this cohort are redirecting their one-time leisure-based activities into acts of community-based, grassroots social activism. Recognizing the power of the crowd to create a tipping point in brand affiliation, big media marketers, Silicon Valley start-ups, and members of the Madison Avenue advertising community, are jumping on board these crowdsourcing activities to support their respective industries. In other words, many of the social goals of grassroots revolutionaries are being realigned to serve the commercial goals of brand marketers. In the best-case scenarios, the interests of the community and the interests of the market economy align in some mercurial fashion to serve both constituencies. However, in the worst case scenario, the community-based activism fueling social movements is being redirected to support such banalities as potato chips, tennis shoes, or sugary-soda drinks. Brand marketers are intrigued with the power and sway of social media, inaugurating any number of trailblazing forms of interactive advertising and branded entertainment to replace stodgy, lifeless, 30 second ads. These cutting edge madmen are learning how to reinvent entertainment for the participatory generation by marrying brands to pre-existing social movements to create often impressive, well-funded brand movements like Nike Livestrong, or Pepsi Refresh. Are big media marketers subsuming the radical intent of certain community-based organizations who are challenging the status quo by redirecting them into unintentional alliance with big business or are they infusing these cash-strapped organizations with much needed funds and marketing outreach? Today’s panel of experts will debate these and other issues associated with the future of participatory play as a form of social activism.
Denise Mann (Moderator) - Co-Director, Transmedia, Hollywood / Associate Professor, Head of Producers Program, UCLA School of Theater, Film and Television
Panelists: Todd Cunningham - Insights Alchemist Rob Schuham - CEO, Action Marketing Michael Serazio - Author, Your Ad Here: The Cool Sell of Guerrilla Marketing Alden E. Stoner- VP, Social Action Film Campaigns, Participant Media Rachel Tipograph - Director, Global Digital and Social Media at Gap Inc.
Peter Espersen is the Head of Online Communities for The LEGO Group focusing on the 13+ age group. He spearheads online community and social media to engage teen and adult fans of LEGO, and works closely with a wide range of business units across the company.
At TEDx Transmedia, Peter talked about how brands and businesses must adapt to new technologies and forms of communication to continue to engage fans and customers.
Rosalía Lloret is Chief Digital Officer at PRISA News (publisher of El País, AS, Cinco Días and leading magazines such as Cinemania and Rolling Stone) and member of its Executive Board since September 2011. Previously, she was CDO and member of the Board of Unidad Editorial, publisher of El Mundo. At TEDx Transmedia, Rosalía argued that traditional Big Media organisations still have a fundamental role to play in the new media environment.
CBC’s Tessa Sproule, Corus Entertainment's Jocelyn Hamilton, Bell Media’s Jon Taylor, Shaw Media's Zach Feldberg and Knowledge's Ravi Singh, Canadian broadcast media’s key executives reveal their past achievements and 2013 digital plans, sharing advice on what works and what doesn’t in their multi-screened strategies. Moderated by Deborah Day of Innovate By Day.
Allen DeBevoise is the Chairman and CEO of Machinima Inc. recognized as the number one video entertainment network on YouTube with 109 million subscribers and more than a billion views a month. Machinima is the dominant video entertainment network for serious gamers around the world and is fast-becoming a global phenomenon, with an ability to capture a cultural sensibility and awareness among the next generation of entertainment consumers and marketers alike. Georgia Straight's Game Critic Blaine Kyllo get's the inside story on what drives Allen and his vision behind the machinima machine and his "Next Generation" entertainment platform. Includes visiting Guest Speaker: Isabelle Arvers, Machinima Curator and Critic.
TOOLS OF ENGAGEMENT: Moderator: Gillian Shaw (The Vancouver Sun, Tech Journalist) Panel: Scott Michaels (Atimi Software, VP Client Services), Jonathan Carrigan (Mobcom, CBC), Steve Bocska (Pug Pharm), Moyra Rodger (Magnify Digital, CEO), Jeremy Butteriss (Google, Director of Strategic Partnerships), Seth Shapiro (New Amsterdam Media, Principal) Get a handle on the latest cutting edge innovations to help you engage your audience, interact with your viewers, extend your branding and enhance your digital strategy.
Convergence GURU, HENRY JENKINS GOES CRYSTAL BALL GAZING via SKYPE with Starlight Runner Entertainment's Simon Pulman and discovers the buzz about “Spreadable Media”. What are the hottest convergent trends to sweep the interactive landscape today and what are the winning innovations that are changing the way we interact, engage and socialise? What can we expect in 2012 and beyond? How is “Spreadable Media” different from Viral Media? Who will lead the way and where will we be going as a socially connected online community?
Toronto based Transmedia consultant Anthea Foyer delivers an insightful session that delves into the current trend of crowd-sourcing, with focus on crowd-creation, crowd funding and co-created projects. Although this collective means of sourcing information and creative material has been around for a long time, the trend has picked up over the past year with more transmedia projects being funded via platforms like IndieGogo and Kickstarter than ever before. She examines why there's been a sudden acceleration of interest, and deliberates on their successes, advantages and potential pitfalls. Followed by "Live" Case studies: Time Tribe by Lucas Johnson (Silverstring Media), Clockwork Watch by Yomi Ayeni (Expanding Universe)
Speaker Alison Norrington, CEO/Chief Creative Director of storycentralDIGITAL and storycentralLABS, Chair of Storyworld Conference. Renowned Transmedia Strategist Alison Norrington provides and eye-opening overview of Pervasive Media and the potency of participatory experiences and multi-dimensional Alternate Reality Game play in cross-media adaptations today. CASE STUDIES: She engages the creators of these unique 360 Adaptations that use ARG's and other imaginative elements online and off to enhance their "Pervasive Worlds": Trevor Haldenby, The Mission Business (Zed.TO's ByoLogyc), Alex Mayhew, Xenophile (Ceremony of Innocence/Time Tremors) and Yomi Ayeni, Expanding Universe (Clockwork Watch)