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Henry Jenkins talks “Spreadable Media” with Simon Pulman | Merging Media

Henry Jenkins talks “Spreadable Media” with Simon Pulman | Merging Media | Transmedia Talks | Scoop.it

Convergence GURU, HENRY JENKINS GOES CRYSTAL BALL GAZING via SKYPE with Starlight Runner Entertainment's Simon Pulman and discovers the buzz about “Spreadable Media”. What are the hottest convergent trends to sweep the interactive landscape today and what are the winning innovations that are changing the way we interact, engage and socialise? What can we expect in 2012 and beyond? How is “Spreadable Media” different from Viral Media? Who will lead the way and where will we be going as a socially connected online community?

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Transmedia Talks
Transmedia related talks from around the web, educating and informing.
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Transmedia Talks - Main Menu

Transmedia Talks - Main Menu | Transmedia Talks | Scoop.it

Transmedia related talks from around the web, educating and informing.

 

Click here and chose from some of the best transmedia talks, beeing updated all the time.

 

Here are some of the talk topics you can chose from so far:

 

Introduction to Transmedia (http://goo.gl/276vw)

 

Especialists:

Henry Jenkins (http://goo.gl/KwXTv)

Jeff Gomez (http://goo.gl/q4FSx)

Dan Hon (http://goo.gl/zrxyV)

Lance Weiler (http://goo.gl/kamJ9)

Andrea Phillips (http://goo.gl/a7WhE)

 

 

Events:

Merging Media 2012 (http://goo.gl/ZpwzY)

TEDxTransmedia (http://goo.gl/lqinX)

Transmedia Hollywood (http://goo.gl/2BGRt)

Power to the Pixel (http://goo.gl/MZ8BT)

Futures of Enterteinment 3 (http://goo.gl/aEXo3)

Futures of Enterteinment 4 (http://goo.gl/CyQEJ)

Futures of Enterteinment 5 (http://goo.gl/WbLtt)

Futures of Enterteinment 6 (http://goo.gl/fY2bK)

 

 

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The Evolution of Cinema and the Birth of a New Art Form: Tom Perlmutter (FoST 2013)

www.futureofstorytelling.org Tom Perlmutter believes that "as human beings, we are constantly trying to order the world." When he was a teenager, he began to...
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Transmedia Hollywood 3, Panel 3: Working on the Margins: Who Pays for Transformative Works of Art?

A new generation of media makers are taking art out of the rarefied world of crumbling art-house theaters, museums, and galleries and putting it back in the hands of the masses, creating immersive, interactive, and collaborative works of transmedia entertainment, made for and by the people who enjoy it most.


Moderator: Denise Mann, UCLA.


Panelists:
Tara Tiger Brown, Freelance Interactive Producer/Product Manager
Mike Farah, President of Production, Funny Or DIe
Ted Hope, Producer/Partner/Founder, Double Hope Films
Sheila C. Murphy, Associate Professor, University of Michigan

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Transmedia, Hollywood 3 Welcome Address and Panel 1: "Realigned Work Worlds: Hollywood/Silicon Valley/Madison Avenue

Once the dominant player in the content industry, Hollywood today is having to look as far away as Silicon Valley and Madison Avenue for collaborators in the 2.0 space.


Moderator: Denise Mann, UCLA


Panelists: 
Nick Childs, Executive Creative Director, Fleishman Hillard
Jennifer Holt, co-Director, Media Industries Project, UCSB
Lee Hunter, Global Head of Marketing, YouTube
Jordan Levin, CEO, Generate

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Transmedia, Hollywood 4: Spreading Change. Panel 3 - By Any Media Necessary: Activism in a DIY Culture

Description: A recent survey released by the MacArthur Foundation found that a growing number of young people are embracing practices the researchers identified as “participatory politics”: “interactive, peer-based acts through which individuals and groups seek to exert both voice and influence on issues of public concern.” These forms of politics emerge from an increasingly DIY media culture, linked in important ways to the practices of Makers, Hackers, Remix Artists and Fan Activists. This panel will bring together some key “change agents,” people who are helping to shape the production and flow of political media, or who are seeking to better understand the nature of political participation in an era of networked publics. Increasingly, these new forms of activism are both transmedia (in that they construct messages through any and all available media) and spreadable (in that they encourage participation on the level of circulation even if they do not always invite the public to help create media content).

 

 

Sangita Shresthova (Moderator) - Research Director of Media Activism & Participatory Politics (MAPP) project, USC Annenberg School of Communications and Journalism

 

 

Panelists:
Marya Bangee - Community Organizer, One LA
Megan M. Boler - Professor and Associate Chair, Department of Humanities, Social Sciences, and Social Justice Education OISE/University of Toronto
Erick Huerta - Immigrant’s rights activist
Jonathan McIntosh - Pop Culture Hacker and Transformative Storyteller
Elisabeth Soep - Research Director and Senior Producer, Youth Radio-Youth Media International

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Transmedia, Hollywood 4: Spreading Change. Panel 1 - Revolutionary Advertising: Creating Cultural Movements

In the web 2.0 era, as more and more millennials acquire the tools of participatory culture and new media literacy, some of this cohort are redirecting their one-time leisure-based activities into acts of community-based, grassroots social activism. Recognizing the power of the crowd to create a tipping point in brand affiliation, big media marketers, Silicon Valley start-ups, and members of the Madison Avenue advertising community, are jumping on board these crowdsourcing activities to support their respective industries. In other words, many of the social goals of grassroots revolutionaries are being realigned to serve the commercial goals of brand marketers. In the best-case scenarios, the interests of the community and the interests of the market economy align in some mercurial fashion to serve both constituencies. However, in the worst case scenario, the community-based activism fueling social movements is being redirected to support such banalities as potato chips, tennis shoes, or sugary-soda drinks. Brand marketers are intrigued with the power and sway of social media, inaugurating any number of trailblazing forms of interactive advertising and branded entertainment to replace stodgy, lifeless, 30 second ads. These cutting edge madmen are learning how to reinvent entertainment for the participatory generation by marrying brands to pre-existing social movements to create often impressive, well-funded brand movements like Nike Livestrong, or Pepsi Refresh. Are big media marketers subsuming the radical intent of certain community-based organizations who are challenging the status quo by redirecting them into unintentional alliance with big business or are they infusing these cash-strapped organizations with much needed funds and marketing outreach? Today’s panel of experts will debate these and other issues associated with the future of participatory play as a form of social activism.

 

 

Denise Mann (Moderator) - Co-Director, Transmedia, Hollywood / Associate Professor, Head of Producers Program, UCLA School of Theater, Film and Television

 

 

Panelists:
Todd Cunningham - Insights Alchemist
Rob Schuham - CEO, Action Marketing
Michael Serazio - Author, Your Ad Here: The Cool Sell of Guerrilla Marketing
Alden E. Stoner- VP, Social Action Film Campaigns, Participant Media
Rachel Tipograph - Director, Global Digital and Social Media at Gap Inc.

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Peter Espersen at TEDx Transmedia 2012 - 'The New Campfires of Community'

Peter Espersen is the Head of Online Communities for The LEGO Group focusing on the 13+ age group. He spearheads online community and social media to engage teen and adult fans of LEGO, and works closely with a wide range of business units across the company.

At TEDx Transmedia, Peter talked about how brands and businesses must adapt to new technologies and forms of communication to continue to engage fans and customers.
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Rosalía Lloret at TEDx Transmedia 2012 - 'About Gurus and Media: Can We Still Be Positive?'

Rosalía Lloret is Chief Digital Officer at PRISA News (publisher of El País, AS, Cinco Días and leading magazines such as Cinemania and Rolling Stone) and member of its Executive Board since September 2011. Previously, she was CDO and member of the Board of Unidad Editorial, publisher of El Mundo.
At TEDx Transmedia, Rosalía argued that traditional Big Media organisations still have a fundamental role to play in the new media environment.
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Digital Directions: Broadcaster’s Spotlight | Merging Media

Digital Directions: Broadcaster’s Spotlight | Merging Media | Transmedia Talks | Scoop.it

CBC’s Tessa Sproule, Corus Entertainment's Jocelyn Hamilton, Bell Media’s Jon Taylor, Shaw Media's Zach Feldberg and Knowledge's Ravi Singh, Canadian broadcast media’s key executives reveal their past achievements and 2013 digital plans, sharing advice on what works and what doesn’t in their multi-screened strategies. Moderated by Deborah Day of Innovate By Day.

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Allen DeBevoise, MM2012's BEST IN CLASS GAME CHANGER | Merging Media

Allen DeBevoise, MM2012's BEST IN CLASS GAME CHANGER | Merging Media | Transmedia Talks | Scoop.it

Allen DeBevoise is the Chairman and CEO of Machinima Inc. recognized as the number one video entertainment network on YouTube with 109 million subscribers and more than a billion views a month. Machinima is the dominant video entertainment network for serious gamers around the world and is fast-becoming a global phenomenon, with an ability to capture a cultural sensibility and awareness among the next generation of entertainment consumers and marketers alike. Georgia Straight's Game Critic Blaine Kyllo get's the inside story on what drives Allen and his vision behind the machinima machine and his "Next Generation" entertainment platform. Includes visiting Guest Speaker: Isabelle Arvers, Machinima Curator and Critic.

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Tools of Engagement Panel | Merging Media

Tools of Engagement Panel | Merging Media | Transmedia Talks | Scoop.it

TOOLS OF ENGAGEMENT: Moderator: Gillian Shaw (The Vancouver Sun, Tech Journalist) Panel: Scott Michaels (Atimi Software, VP Client Services), Jonathan Carrigan (Mobcom, CBC), Steve Bocska (Pug Pharm), Moyra Rodger (Magnify Digital, CEO), Jeremy Butteriss (Google, Director of Strategic Partnerships), Seth Shapiro (New Amsterdam Media, Principal) Get a handle on the latest cutting edge innovations to help you engage your audience, interact with your viewers, extend your branding and enhance your digital strategy.

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Henry Jenkins talks “Spreadable Media” with Simon Pulman | Merging Media

Henry Jenkins talks “Spreadable Media” with Simon Pulman | Merging Media | Transmedia Talks | Scoop.it

Convergence GURU, HENRY JENKINS GOES CRYSTAL BALL GAZING via SKYPE with Starlight Runner Entertainment's Simon Pulman and discovers the buzz about “Spreadable Media”. What are the hottest convergent trends to sweep the interactive landscape today and what are the winning innovations that are changing the way we interact, engage and socialise? What can we expect in 2012 and beyond? How is “Spreadable Media” different from Viral Media? Who will lead the way and where will we be going as a socially connected online community?

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Crowdsourcing: Harnessing the Collective | Merging Media

Crowdsourcing: Harnessing the Collective | Merging Media | Transmedia Talks | Scoop.it

Toronto based Transmedia consultant Anthea Foyer delivers an insightful session that delves into the current trend of crowd-sourcing, with focus on crowd-creation, crowd funding and co-created projects. Although this collective means of sourcing information and creative material has been around for a long time, the trend has picked up over the past year with more transmedia projects being funded via platforms like IndieGogo and Kickstarter than ever before. She examines why there's been a sudden acceleration of interest, and deliberates on their successes, advantages and potential pitfalls. Followed by "Live" Case studies: Time Tribe by Lucas Johnson (Silverstring Media), Clockwork Watch by Yomi Ayeni (Expanding Universe)

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My first transmedia documentary. Development | how I stopped worrying and learned to love the crisis

My first transmedia documentary. Development | how I stopped worrying and learned to love the crisis | Transmedia Talks | Scoop.it
Hey transmedia community, it's been a while. I've been busy for the past few months being a dad. I'm back to present you my latest endeavour. I've spent the past 4 years studying transmedia storytelling, and now I feel it's finally time to contribute with what I've learned to the community.


Back in August 2012, while I was still in film school, me and my partner had quite a huge surprise. We found out our family was gonna have an extra member. Since neither of us had finished college nor had a steady job, it came as a big shock. And to make things even more complicated, I had just been granted a full scholarship to study Multimedia Design in South Korea (to visit Korea was an old dream from my hard core gamer teen years). It was an all included deal, flights, housing, food, and extras, quite hard to come by.

I had to make one of my life's most difficult decisions: either stay in Brasil, get a job and probably not have enough time to be a transmedia creator, as I've always dreamed; or go to Korea, save up some cash but miss my baby daughter's first 6 months.

I kissed my darling good bye, packed my bags, and off I went, half way around the world.

It was a lonely, but at the same time very rewarding year. I left Brasil as a film-maker, and came back with the design and coding skills necessary to become an independent transmedia creator.

Not only that, I had the most incredible experiences of my life. Travelling has always been what fed my creativity to tell stories. And during the 5 months of break from Korean University, I had the most incredible journeys.

Like most of you I was born in a globalised society, where democracy isn't really democratic, and the economy has really nothing to do with... well anything to be realistic. But what choice do we have? Communism? This transmedia documentary is just about that. The alternatives that exist in the world, that most of us would judge to be utopian or absurd. I spent a few months with an isolated head-hunting tribe in the Philippines, and with them I learned what democracy and economy are really about. With this documentary I intend to tell my own personal experience of how a corporate trusting capitalist (myself), became a run-away punk inspired by the people of undeveloped nations and some good old anthropology, economic and media research.

Since I came back to Brasil I've been too busy finding a nice place for my family to settle down, but now I think we finally got it right. And for the first time since I'm back, I have 10 days just for myself. The girls went to visit grandma, a few thousand miles away, and I stayed back to finally work. So if you'de like to be part of this journey, please send in your comments and advices thru Scoop.it, Twitter, or in the shared Google Drive folder I posted. Your support, along side some cachaça, will be my fuel for this next week. I'll be posting more in the drive, so please be sure to check it out.

If you'de like to check more about me, please check my half-finished web page: http://luandro.com/en.html

Ps.: The place we found peace is in the middle of noware, so internet access is quite tricky, specially when it's rainy (like now). Sorry in advance for not being able to keep up in real-time. But whenever technology collaborates, I'll keep you posted.

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Transmedia Hollywood 3, Panel 4: How Comics Fit into the Transmedia Ecology.

By many accounts, the comics industry is failing. Yet, comics have never played a more central role in the entertainment industry, seeding more and more film and television franchises. What advantages does audience-tested content bring to other media? What do the producers owe to those die-hard fans as they translate comic book mythology to screen? And why have so many TV series expanded their narrative through graphic novels in recent years?


Moderator: Geoffrey Long, Lead Narrative Producer for the Narrative Design Team at Microsoft Studios.


Panelists:
Katherine Keller, Culture Vultures Editrix at Sequential Tart
Joe LeFavi, Quixotic Transmedia
Mike Richardson, President, Dark Horse Comics
Mark Verheiden, Writer (Falling Skies, Heroes)
Mary Vogt, Costume Designer (Rise Of The Silver Surfer, Men In Black)

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Transmedia Hollywood 3, Panel 2: Creative Economies: Commercial vs. State Based Models

In countries with strong state support for media production, alternative forms of transmedia are taking shape. How has transmedia fit within the effort of nation-states to promote and expand their creative economies?


Moderator: Laurie Baird, Strategic Consultant - Media and Entertainment at Georgia Tech Institute for People and Technology.


Panelists:
Jesse Albert, Producer & Consultant in Film, Television, Digital Media, Live Events & Branded Content
Morgan Bouchet, Vice-President, Transmedia and Social Media, Content Division, Orange
Christy Dena, Director, Universe Creation 101
Sara DIamond, President, Ontario College of Art and Design University
Mauricio Mota, Chief Storytelling Officer, Co-founder of The Alchemists

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Transmedia, Hollywood 4: Spreading Change. Panel 4 - The E-Entrepreneur As The New Philanthropist

Description: Nonprofit organizations are increasingly thinking like entrepreneurial start-ups and vice-versa, as young people are starting organizations which embrace the notion of the “consumer-citizen,” modeling ways that social-change efforts can be embedded within the everyday lifestyles of their supporters. While the boomers treated the cultural movements of the late sixties as a cause, today’s e-citizens are treating their social activism as a brand. They are selling social responsibility as if it were a commodity or product, using the same strategies that traditional business men and women used to sell products.

 

 

Ann Pendleton-Jullian (Moderator) - Professor, Knowlton School of Architecture, The Ohio State University, and Distinguished Visting Professor, Georgetown University

 

 

Panelists:
Sarah Banet-Weiser - Professor, USC Annenberg School of Communication and Journalism and Department of American Studies and Ethnicity
Sean Carasso - Founder, Fallen Whistles, A campaign for peace in Congo
Yael Cohen - Founder, President, and CEO of Fuck Cancer
Milana Rabkin - Digital Media Agent, United Talent Agency

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Transmedia, Hollywood 4: Spreading Change. Panel 2 - Transmedia for a Change

Description: Hollywood’s version of transmedia has been preoccupied with inspiring fan engagement, often linked to the promotional strategies for the release of big budget media. But, as transmedia has spread to parts of the world which have been dominated by public service media, there has been an increased amount of experimentation in ways that transmedia tactics can be deployed to encourage civic engagement and social awareness. These transmedia projects can be understood as part of a larger move to shift from understanding public media as serving publics towards a more active mission in gathering and mobilizing publics. These projects may also be understood as an extension of the entertainment education paradigm into the transmedia realm, where the goal shifts from informing to public towards getting people participating in efforts to make change in their own communities. In some cases, these producers are creating transmedia as part of larger documentary projects, but in others, transmedia is making links between fictional content and its real world implications.

 

 

Moderator:
Henry Jenkins - Co-Director, Transmedia, Hollywood / Provost’s Professor of Communication, Journalism, and Cinematic Arts, USC Annenberg School for Communication

 

 

Panelists:
Katerina Cizek - Filmmaker-in-Residence, National Film Board, Canada
Katie Elmore Mota -Producer, CEO of PRAJNA Productions
Sam Haren - Creative Director, Sandpit
Mahyad Tousi - Founder, BoomGen Studios

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Episode 35-Internet as a storytelling medium

Episode 35-Internet as a storytelling medium | Transmedia Talks | Scoop.it
My guest is Christian Fonnesbech digital director & producer of 35+ online & transmedia projects. We are going to be discussing Cloud Chamber, his new transmedia mystery produced in Denmark. He...

Via Simon Staffans
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Simon Staffans's curator insight, April 10, 2013 4:28 AM

Interesting project from Denmark. 

Jeni Mawter's curator insight, April 11, 2013 6:21 PM

With thanks to Simon Staffans.

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Ana Serrano at TEDx Transmedia 2012 - 'Rethinking The Role Of Creators'

Ana Serrano is Chief Digital Officer of the Canadian Film Centre and Founder of the CFC Media Lab, the world-renowned and award-winning institute for interactive storytelling created in 1997 at the Canadian Film Centre.

At TEDx Transmedia, Ana focused on rethinking the role of creators in participatory formats.
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Øyvind Olsholt at TEDx Transmedia 2012 - 'Rethinking Entertainment: Philosophy As Evocative Fun.'

Øyvind Olsholt is a Norwegian kids' philosopher. He has worked in the field of philosophy for children since 1997. In 2000, he co-founded Children and Youth Philosophers (www.buf.no) and has since participated in a number of philosophy projects for kindergartens, schools and museums. He has arranged philosophical summer camps for children and a weekly philosophy club for children.


He is co-author of the books Philosophy in School (1999) and Philosophical Dialogues in Kindergarten (2008).


At TEDx Transmedia, Øyvind argued that philosophical practice could provide a means to 'rethink entertainment.'

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Cross-platform for Cause : Oz Case Study in the Works! | Merging Media

Cross-platform for Cause : Oz Case Study in the Works! | Merging Media | Transmedia Talks | Scoop.it

John Heinsen, CEO of Bunnygraph Entertainment and Director of Digital Media of "One Great Night on Earth" (OGNOE), explores the power of creating a multi-platform content strategy for Cause by bringing a classic rock concert format to a global audience. OGONE is twelve-hour concert event to provide charitable relief to flood and fire victims throughout the Australian continent in what will be the first in a 10 year plan to redefine social good through music. John examines how the development of cross-platform campaigns like OGNOE succeed in bringing brand consciousness across digital platforms and how creative storytelling, emerging technologies and an aggressive social media strategy aim to Rock On and Bring Relief!

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Disruptive Innovation and the Social Screen Advantage | Merging Media

Disruptive Innovation and the Social Screen Advantage | Merging Media | Transmedia Talks | Scoop.it

"Exploring the success of Social TV today and how the adoption of new technologies continues to drive Television audience viewing habits and help build fan bases. Featuring the interactive TV newcomer Google TV, with insights into Connected TV and key second screen platforms that have captured the attention of an increasingly sophisticated Social TV audience today. Moderated by Jonathan Carrigan (Director Product Development at CBC/Radio-Canada) Panel: Jeremy Butteriss, (Director, Strategic Partnerships, Google Canada), Tawny Schlieski, (Futurist, Intel Labs), Brent Friedman (Founder/Partner, Electric Farm Entertainment), John Heinsen (CEO, Bunnygraph Entertainment)."

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The Canucks Showcase | Merging Media

The Canucks Showcase | Merging Media | Transmedia Talks | Scoop.it

THE CANUCKS SHOWCASE - CREATIVE KUDOS: Celebrated Canucks share their Playbook. Panel: Evan Jones (Stitch Media), Michael Fergusson (Ayogo), David Gratton (Work-at-Play), Sean Embury (Fulscrn) & Sandy Fleischer (Dare). Moderator Lynda Brown Ganzert (zulume). We celebrate Canucks in the limelight. (Evan Jones) Stitch Media, (Michael Fergusson) Ayogo, (David Gratton) Work-at-Play, (Sean Embury) Fulscrn & (Sandy Fleischer) Dare are among some of the top Canadian companies producing cross-media projects that have won international awards and recognition at SXSW and other Canadian festivals. What have they done to deserve this recognition?

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Show Me the Money!: Financing + Distributing the 360 Property | Merging Media

Show Me the Money!: Financing + Distributing the 360 Property | Merging Media | Transmedia Talks | Scoop.it

With the rapid merging of media, more projects are exploring hybrid models to finance and distribute their 360 content and platforms, from grants to branding to crowd-funding and private investment. Does this spell more $s for transmedia content creators and innovators or more headaches managing fragmented ownership? Are there other worthy alternatives rearing their heads in this lively ecosystem? We ask some key players in the industry what's viable and where to look. Moderator Moyra Rodger(Magnify Digital) asks Matt Di Paola, (SVP/GM, Critical Mass), J Joly (CEO, Overinteractive Media /CineCoup), Francesca Accinelli (Director, English Market, CMF Program Administrator, Telefilm Canada), Tina Santiago (Hot Studios) and Alan Seiffert (Former SVP, SyFy Ventures, SyFy).

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Canuck Web Heroes in the Spotlight | Merging Media

Canuck Web Heroes in the Spotlight | Merging Media | Transmedia Talks | Scoop.it

Mega popular TV host Victor Lucas throws a spotlight on an outstanding group of home-grown Canadian talent in a panel interview that showcases their inspiring Webseries and other online digital endeavors that are making waves locally and abroad; Tim Carter Contradiction Films (Mortal Kombat: Legacy), Ana Serrano, Canadian Film Centre (Prison Dancer), Jay Ferguson, 3o'clock.tv (Guidestones, Winner of Rockie Award for Best Webseries-Fiction)and Calvin Wang, Loud Crow Interactive (Marvel's The Avengers: Iron Man Mark VII).

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