With the rapid merging of media, more projects are exploring hybrid models to finance and distribute their 360 content and platforms, from grants to branding to crowd-funding and private investment. Does this spell more $s for transmedia content creators and innovators or more headaches managing fragmented ownership? Are there other worthy alternatives rearing their heads in this lively ecosystem? We ask some key players in the industry what's viable and where to look. Moderator Moyra Rodger(Magnify Digital) asks Matt Di Paola, (SVP/GM, Critical Mass), J Joly (CEO, Overinteractive Media /CineCoup), Francesca Accinelli (Director, English Market, CMF Program Administrator, Telefilm Canada), Tina Santiago (Hot Studios) and Alan Seiffert (Former SVP, SyFy Ventures, SyFy).