Transmedia Tales
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Rescooped by Margaret Doyle from Transmedia: Storytelling for the Digital Age
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Popcorn Maker: A Dead-Simple Drag-and-Drop App For Remixing Web Videos

Popcorn Maker: A Dead-Simple Drag-and-Drop App For Remixing Web Videos | Transmedia Tales | Scoop.it

John Pavlus: "If Popcorn.js is the Final Cut Pro of online interactive video--a professional-grade tool for creating world-class multimedia experiences from scratch--Popcorn Maker is more like iMovie" ...


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The 10 Commandments Of 21st Century Franchise Production

The 10 Commandments Of 21st Century Franchise Production | Transmedia Tales | Scoop.it

It was a treat to see Jeff Gomez unveil this at Storyworld 2012, really enjoyed some practical, relevant advice and insights from him that are equally useful to small businesses who work in the transmedia space  but then again, Jeff just has an affinity for the underdog so I really appreciate all that he does because of that perspective. 

 

 

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Rescooped by Margaret Doyle from Transmedia Spain
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Joe Sabia: The technology of storytelling | TED Talk

iPad storyteller Joe Sabia introduces us to Lothar Meggendorfer, who created a bold technology for storytelling: the pop-up book. Sabia shows how new technology has always helped us tell our own stories, from the walls of caves to his own onstage iPad.

Joe Sabia investigates new ways to tell stories -- meshing viral video and new display technologies with old-fashioned narrative.


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Rescooped by Margaret Doyle from Transmedia + Storyuniverse
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Transmedia project collecting votes for marketing prize

Transmedia project collecting votes for marketing prize | Transmedia Tales | Scoop.it

My transmedia publishing company "Das wilde Dutzend" is collecting votes for an independent marketing prize on its successful crowdfunding campaign for shadow-play "The good, the bad and the dead". Voting means: Facebook-likes, google+ or retweets ;)

The shadowplay was the finale for our first interactive season which portrayed victorian times in London and fin de siècle in Berlin through pen&paper events, social media storytelling, exhibitions, ... and theatre. It all started with a book full of poems by Johan von Riepenbreuch with illustrations by Ebeneeza K.


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Rescooped by Margaret Doyle from Tracking Transmedia
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Fantastic! A Demo Video for Transmedia Platform: Building a Story in Conducttr

Conducttr introduces its new Quest Workspace to guide creative people through a transmedia workflow.

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Rescooped by Margaret Doyle from Fact. Disruptive Transmedia Network
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Transmedia: A Case Study for Brand Strategy

Transmedia: A Case Study for Brand Strategy | Transmedia Tales | Scoop.it

Jenna Hannon: "Often a term associated with the evolution of film and TV marketing, digital content platforms in technology have given the term more prominence in the last 5 years. Hollywood discusses the strategy of transmedia in bringing characters and stories to life after (or before) their screen debut." ...


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Rescooped by Margaret Doyle from Just Story It! Biz Storytelling
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Storytelling and Marketing; Selling a Story or Telling Your Truth?

Storytelling and Marketing; Selling a Story or Telling Your Truth? | Transmedia Tales | Scoop.it


A very good friend of mine, Real Estate Coach Darin Persinger wrote a post this week called Storytelling Isn’t Marketing poking some holes into how we can be quite guilty of buying in to the ‘new shiny tool’ or in this case the ‘new shiny idea’.

 

This post is from author Teri Conrad and is an excellent reminder of how storytelling is re-shaping marketing. Teri makes great points here:

Success in marketing is about applying systems and following through. Even if you have compelling stories, without a system very little is going to happen. People buy the Why of your product/service, not the What (features). Embody the "what can I give?" perspective. Focus on creating fabulous experiences for customers/clients. Know and communication your purpose -- get clear on that.

 

Points 2-5 are all about how you frame your stories and then convey them. I would add one more -- make sure you are authentic!

 

Using stories in your marketing can be very powerful. Follow these principles to ensure success with your business storytelling.

 

Now go read the full article for all the other insights to be gained here :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Rescooped by Margaret Doyle from Transmedia: Storytelling for the Digital Age
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Stitching Time: Creating an Interactive Steampunk Narrative [#Transmedia]

Stitching Time: Creating an Interactive Steampunk Narrative [#Transmedia] | Transmedia Tales | Scoop.it

Yomi Ayeni:  "I’m often asked what the interactive theatrical experience Clockwork Watch is, and the answer changes with each stage of the production. The underlying objective, though, is to create a fictional Victorian universe and tell a story where the narrative is delivered through live events, graphic novels, role-play, online news sites, and a feature film, all co-authored by the audience, through their interactions with our make-believe world over the next five years" ...


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Rescooped by Margaret Doyle from Tracking Transmedia
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Canadian crossmedia crosses borders: Power to the Pixel Presence...

Canadian crossmedia crosses borders: Power to the Pixel Presence... | Transmedia Tales | Scoop.it
Ahead of this week’s Power To The Pixel Conference and Market in London, Screen looks at how Canada’s transmedia work is the envy of other nations.

 

While much of the world is still argues about what “transmedia” exactly means, some countries have been producing it in quantity for some time. One of the leaders among these is Canada. Since the 1990s, Canada’s government funding bodies have aggressively supported and promoted innovation in digital media, and the country is now the home of some of the top transmedia producers in the world.

 

As a result, Canadian speakers will feature prominently in London’s Power To The Pixel conference, running October 16-19.
One of Power To The Pixel’s guest speakers will be Loc Dao [pictured], the head of digital content and strategy at the National Film Board of Canada’s Digital Studio. Dao has won dozens of awards for his digital media work, which include Bear 71, Gods Lake, Waterlife and The Test Tube With David Suzuki.

 

“We do get great feedback about our work here,” Dao says. “I hear people asking a lot if they can be Canadians and come work with us. We do think of ourselves as being somewhere in between the European and the American industry. We’re kind of a unique hybrid that you can’t really compare to either one. We’re very lucky in having this institution, the National Film Board of Canada, with our mandate and ability to produce these unique works.”..

 

Also mentioned: 

 

Andra Sheffer, Bell Fund

Pierre-Mathieu Fortin, Head of Creation, Online Content, at Radio Canada


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Rescooped by Margaret Doyle from Transmedia + Storyuniverse
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Four criteria for evaluating IP and transmedia potential

Four criteria for evaluating IP and transmedia potential | Transmedia Tales | Scoop.it

Simon_Staffans: 'A quick post on one thing I’ve been looking into lately; with all the rage around multiplatform storytelling, transmedia storytelling etc, many of the examples and projects up right now are ”fresh”' ...


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Margaret Doyle's comment, October 6, 2012 1:18 PM
Solid insights to remember.
Rescooped by Margaret Doyle from Tracking Transmedia
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Lance Weiler''s Online Classroom! Treating Story as Software - lecture from 9.19.12 class

TREATING STORY AS SOFTWARENew Media ProducingBuilding Storyworlds: the art, craft & biz of storytelling in 21cClass 2 9.19.12Columbia University...

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Byzantium Security International

Byzantium Security International | Transmedia Tales | Scoop.it

Byzantium Security International, agent recruitment, free cognitive tests...pretty cool. 

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Rescooped by Margaret Doyle from Transmedia + Storyuniverse
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Novels as the Driving Platform

Perhaps counterintuitively, novels are the story platform most inherently suited for Transmedia expansion.  Unlike movies and videogames, which are often tightly plotted by design, novels have enormous scope to provide character detail, story universe specificity and expository backstory.  Because the experience of reading a book is more leisurely by nature, the reader tolerates the introduction of details that may not seem immediately relevant to the plot – an excellent way of introducing future Transmedia story elements “by the back door” so to speak.

 


Via Zoltan Deak, Dorothea Martin
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Rescooped by Margaret Doyle from transmedia re-creation
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What to consider before launching an Augmented Reality campaign? - Amudo | Mobile Solutions For Your Business

What to consider before launching an Augmented Reality campaign? - Amudo | Mobile Solutions For Your Business | Transmedia Tales | Scoop.it
Before integrating Augmented Reality in your marketing campaigns it’s very important to check if Augmented Reality is right for you.

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