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Small Town Tourism and Transmedia Storytelling – Transmedia Storyteller

Margaret Doyle's insight:

It's so nice to see others using Transmedia for destination storytelling. I hope Rob Pratten does more of it in the future. 

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Key UX Strategy Methods, Tools, and Deliverables

Key UX Strategy Methods, Tools, and Deliverables | Transmedia Tales | Scoop.it

The best way to communicate a UX strategy is to ensure that everyone is first involved in designing that strategy together.


Via Mario K. Sakata
Margaret Doyle's insight:

Articulate article on communicating UX strategy.

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Jeff Gomez Discusses Legos, Star Wars and Transmedia Campaigns - US News

Jeff Gomez Discusses Legos, Star Wars and Transmedia Campaigns - US News | Transmedia Tales | Scoop.it
Jeff Gomez expands brands like Spider-Man and 'Avatar' into new media spaces.

Via Simon Staffans
Margaret Doyle's insight:

As ever, succinct thoughts on Transmedia by Jeff Gomez. 

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Simon Staffans's curator insight, March 21, 5:01 AM

Good interview.

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Interview: Jay Bushman: "Social media storytelling is still in its infancy"

Interview: Jay Bushman: "Social media storytelling is still in its infancy" | Transmedia Tales | Scoop.it
For producer of YouTube-based series The Lizzie Bennet Diaries, digital still has many stories to tell...

Via Simon Staffans
Margaret Doyle's insight:
Great to see social examined in this way. It is such a fun element to play with in storytelling!
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Simon Staffans's curator insight, February 25, 1:00 PM

Jay with some good insights on how to leverage audience engagement over Twitter etc.

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The 7 Literacies of Transmedia Storytelling

The 7 Literacies of Transmedia Storytelling | Transmedia Tales | Scoop.it

Via The Digital Rocking Chair, Manuel Pinto, juandoming
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Maxine Horn's curator insight, December 1, 2013 10:28 AM

A useful read for any digital content producers, service & strategic designers, gamers and full-service web agencies

Teodor Kutzarov's curator insight, December 2, 2013 5:08 AM

Finally in 21st century, we could fullfill a dream in 19th century genious... :)

Debbie Elicksen 's curator insight, December 9, 2013 10:06 AM

It can close the generation gap. 

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Cinderella 2.0: Transmedia Storytelling

This short film, created by our Madrid office, is a tutorial for storytelling, brand content and transmedia.


Via Soraia Ferreira
Margaret Doyle's insight:

I think the first minute or so might overwhelm those new to cross-platform but I love this video in that it uses a well-known fable as a narrative model. 

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Bad Spoon's curator insight, August 17, 2013 10:36 PM

Une modernisation du conte de fée Cendrillon,

 

ou comment l'art de la transmission orale peut s'adapter aux médias modernes, offrant aux marques de belles opportunités de visibilité

Rudolf Kabutz's curator insight, August 21, 2013 11:42 PM

Storytelling over the centuries has always been exciting - today the media technology brings totally new dimensions to storytelling.

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Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change.

Love this! TFI Sandbox: Adventures in Storytelling, Technology and Social Change. | Transmedia Tales | Scoop.it
TFI Sandbox is an initiative of the Tribeca Film Institute's New Media Fund. Bringing storytelling, technology and design together to innovate in the field, inspire audiences and create impact.

Via siobhan-o-flynn
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ozziegontang's comment, February 24, 2013 8:10 AM
As always, much appreciated with all you share along with your insights.
Karen Dietz's comment, February 24, 2013 12:04 PM
Thank you Ozzie! I really enjoy your scoop.it.
Moya Sayer-Jones's curator insight, March 6, 2013 3:31 AM

Just wishing I lived in New York! Lots of great viewing here.

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The End of TV as We Know It & The Birth of Transmedia

Doug Scott, President, OgilvyEntertainment and Matt Doherty, Transmedia Architect, Ogilvy & Mather Worldwide presented The End of TV as We Know It & The Birth o
Margaret Doyle's insight:

I'm not sure Transmedia is being 'born' per se as it has always been in the awareness of storytellers to cross-pollinate and distribute in creative ways, but I would agree that digital media is allowing for a re-birth if you will of a new kind of storytelling that is very exciting. Transmedia practitioners and creators already working in the digital space will hopefully make their living with less struggle now as companies such as Olgivy bring awareness to what we do. 

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Expert: Canada Primed to Become Major Transmedia Player

Expert: Canada Primed to Become Major Transmedia Player | Transmedia Tales | Scoop.it
TORONTO – Canada is poised to become a major player in digital storytelling, thanks to the National Film Board of Canada and other local pots of gold for indie digital production.

Via siobhan-o-flynn
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siobhan-o-flynn's curator insight, January 17, 2013 6:22 PM

bookmarking from Jan 2012:

 

"The latest incarnation of the NFB transmedia project is a video and poster installation currently feature in the Toronto subway system, Highrise/One Millionth Tower, that has commuters imagining the transformation of a rundown Toronto highrise building, via six different 30-second animated videos playing on LCD screens in subway stations..."

Julieta Romero's curator insight, January 21, 2013 1:25 PM

¿Canada y quien más sigue en la lista?

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Active Story System - design methodology for transmedia storytelling

Design methodology for creating participatory transmedia stories

Via Simon Staffans
Margaret Doyle's insight:

This is a unique systematic approach to storytelling, excellent read. 

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Simon Staffans's curator insight, January 16, 2013 11:29 AM

This really is a good presentation, and another way into Conducttr.

Margaret Doyle's comment, January 17, 2013 8:37 AM
Great insights and well organized.
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Why Kids Understand Cross-Marketing Better Than You Do

Why Kids Understand Cross-Marketing Better Than You Do | Transmedia Tales | Scoop.it
Cross-marketing itself is not a new phenomenon, but there are many more layers to it in the digital age. "The kid business has always been transmedia," said Ken Faier, president of Nerd Corps.
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What we Talk about when we Talk about Transmedia.

What we Talk about when we Talk about Transmedia. | Transmedia Tales | Scoop.it

Simon Britton: "Starting this week, MediaWave presents a multi-part series on the state of Transmedia collaborations in Australia" ...


Via The Digital Rocking Chair
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The Emotional Cycle of Digital Interactivity

The Emotional Cycle of Digital Interactivity | Transmedia Tales | Scoop.it

"I’ve long maintained that phenomena like “social media” are behaviors, more so than channels or applications or types of media inventory, what have you. There are extrinsic factors at play like market movements, various forms of scarcity, supply and demand levers, etc. and there are intrinsic factors like human emotion that are rarely, if ever, discussed when it comes to making investments in these types of ventures."

 

My colleague and fellow curator Jan L. Gordon originally shared this post and I thought it would be great to include here also.

 

Why? Because effective storytelling is about conveying emotions. Yet when we share our biz stories, what emotions should we be focusing on? It is easy to default to hope. Or confidence. 

 

What I like about this chart and post is that it addresses the common emotions people experience as they interact and share online -- both positive and negative.

 

It seems logical to me that in knowing this information, we should be paying attention to whether the emotions we are conveying in our biz stories online are connecting with the emotional experiences of people. This chart can help us figure it out.

 

Now, I wouldn't want to be limited to slavishly sticking to this chart. But it is a good place to begin!

 

As the author, Gunther Sonnenfeld says, "I believe that any great technology venture (any great company, really) must provide doors to perception and discovery that look well beyond transactional or even relationship benefits to some degree." Yeah! Treating business storytelling as purely transactional or relational is only the first rung of effectiveness.

 

And don't forget to read the comments at the end of the post. They are chock full of great insights and discussion about online storytelling, branding, and emotion.

 

Thank you Jan for finding this gem! @janlgordon

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, Fred Zimny, janlgordon, Karen Dietz, Lauren Scime
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ghbrett's comment, November 2, 2012 8:43 AM
Thanks Jumun Gimm for this pointer!
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Popcorn Maker: A Dead-Simple Drag-and-Drop App For Remixing Web Videos

Popcorn Maker: A Dead-Simple Drag-and-Drop App For Remixing Web Videos | Transmedia Tales | Scoop.it

John Pavlus: "If Popcorn.js is the Final Cut Pro of online interactive video--a professional-grade tool for creating world-class multimedia experiences from scratch--Popcorn Maker is more like iMovie" ...


Via The Digital Rocking Chair
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UGC Marketing Campaign Launches: Want To Be An Amateur Godzilla? Share Your Roar

UGC Marketing Campaign Launches: Want To Be An Amateur Godzilla? Share Your Roar | Transmedia Tales | Scoop.it
How Godzilla is your roar?

Via siobhan-o-flynn
Margaret Doyle's insight:

Simple and smart use of user generated content. 

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The Art of Making Stop-Motion Magic on Vine

The Art of Making Stop-Motion Magic on Vine | Transmedia Tales | Scoop.it

Via The Digital Rocking Chair
Margaret Doyle's insight:

So impressed and wish I could make these. 

 

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Henrik Safegaard - Cloneartist's curator insight, March 9, 1:22 AM

If you're an active Vine user, you've probably seen some of Dylan Blau's incredible work. The 20-year-old stop-motion animator is famous for making extraordinary CGI-free Vine videos, often with basic material like clay and paper.

Click to see more.

JoelleYalin's curator insight, March 9, 9:57 AM

The six-second rule & video magic using Vine. Awesome!

objectplace's curator insight, April 28, 11:42 AM

vine annimation

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Ten great tools for storyboarding

Ten great tools for storyboarding | Transmedia Tales | Scoop.it
América Learning & Media

Via Simon Staffans
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Simon Staffans's curator insight, January 14, 11:40 PM

Good hands-on tips on ten tools any creator could use for storyboarding.

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Unlocking the Mystery of Cloud Chamber - An Interview With Christian Fonnesbech

Unlocking the Mystery of Cloud Chamber - An Interview With Christian Fonnesbech | Transmedia Tales | Scoop.it
Cloud Chamber, an online, interactive mystery, will open this year’s New York Film Festival Convergence program. In this interview I speak with creator, Christian Fonnesbech who explains the process of getting a large scale project off the grou...

Via Jen Begeal
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Jen Begeal's curator insight, September 25, 2013 9:35 AM

My latest article for the Transmedia Coalition is an interview with Cloud Chamber creator, Christian Fonnesbech.

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How an iPhone App Made An Oscar-Nominated Film Possible

How an iPhone App Made An Oscar-Nominated Film Possible | Transmedia Tales | Scoop.it

Emily Price:  "The film Searching For Sugar Man is nominated for Best Documentary at this year’s Academy Awards. But it might have not been completed if it wasn’t for an iPhone."


Via The Digital Rocking Chair
Margaret Doyle's insight:

Love this story of a DIY approach to storytelling. And lo and behold it was heard and received by the Academy! Go indie media go!

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Margaret Doyle's comment, February 25, 2013 1:11 PM
Yay for indie media!!
Zan Chandler's curator insight, February 25, 2013 7:05 PM

And it actually won the Oscar!

 

While the amount of footage the filmmaker needed to make with his iPhone was small in terms of the overall, I think this sends a number of signals. 1 -  consumer tech is getting closer and closer to industry standards and used in the right way can be effective; and 2 - this is another example of compelling content created with a DIY ethic.

 

I look forward to seeing more examples of where filmmaking can evolve.

Jan van Gils's curator insight, March 9, 2013 7:10 AM

A very nice film and made with a little effort. Thats fine to me.

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Loud and clear - "Authentic in All Caps" [A web-based audio adventure]

Loud and clear - "Authentic in All Caps" [A web-based audio adventure] | Transmedia Tales | Scoop.it

Simon Staffans:  "Brilliant as it looks, I thought I’d like to know some more. Here, for your perusal as well, a brief interview I did with Christy Dena" ...


Via The Digital Rocking Chair
Margaret Doyle's insight:

Great job Christy, so exciting to see this getting launched!

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Louise Robinson-Lay's curator insight, February 19, 2013 2:27 AM

A transmedia story.

Cultureel Persbureau's curator insight, February 20, 2013 1:34 AM

Een audiotour, maar niet in een museum, of op straat, maar op je ipad. Door het web. Waar kunstenaars moordenaars zijn en filosofen gokkers, terwijl de onderwereld bevolkt wordt door quantumtheoretici. Confused? You will be.

sara mohmmad's curator insight, February 23, 2013 11:57 AM

nice picture

 

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Fiona Milburn posts a Transmedia Resourc List: Exploring the big picture

Fiona Milburn posts a Transmedia Resourc List: Exploring the big picture | Transmedia Tales | Scoop.it
Are you ready to explore the big picture? Fiona Milburn of Transmedia NZ has compiled a handy quick-start guide to ease the plunge into transmedia storytelling. Read More »

Via siobhan-o-flynn
Margaret Doyle's insight:

Excellent resource for storytellers and those interested in learning more about Transmedia where art, theatre, technology, and design and story meet and make immersive storyworlds. 

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Hans Heesterbeek's curator insight, January 29, 2013 9:21 PM

Great overview

Jeni Mawter's curator insight, January 30, 2013 1:22 AM

Thanks form Australia, Fiona. Will spread the word.

Margaret Doyle's comment, January 30, 2013 10:19 AM
Good resource to have, in particular, to share with my students.
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Storytelling 101: What Makes a Good Story?

Storytelling 101: What Makes a Good Story? | Transmedia Tales | Scoop.it
This was originally published on the Limelight Networks Blog as part of my day-to-day responsibilities as the Sr. Director of Marketing Strategy. Storytelling is the future of digital marketing, pl...

Via Simon Staffans
Margaret Doyle's insight:

Great read and bang on. 

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Simon Staffans's curator insight, January 8, 2013 12:03 AM

... from a marketing angle. 

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Small Town Tourism and Transmedia Storytelling – Transmedia Storyteller

Margaret Doyle's insight:

It's so nice to see others using Transmedia for destination storytelling. I hope Rob Pratten does more of it in the future. 

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2012 Year in Review: We're Still Here

Over the years, more than a few alternate reality games, transmedia storytelling projects, and advertising campaigns have warned that December 2012 would mark the end...

Via Simon Staffans
Margaret Doyle's insight:

Awesome review, inspiring. Important to re-read when one feels the challenges are too great. 

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Simon Staffans's curator insight, December 29, 2012 2:44 PM

A well worth piece from Michael over at ARGNet, looking back on 2012. 

Jeni Mawter's curator insight, December 30, 2012 8:20 PM

For most storytellers transmedia is still daunting...

 

It's time to lose the fear. Learning more about TMS is Step One.

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Finding The Core Of A Story: How The Teenage Mutant Ninja Turtles Are Evolving For a Multi-Platform World [#TransmediaStorytelling]

Finding The Core Of A Story: How The Teenage Mutant Ninja Turtles Are Evolving For a Multi-Platform World [#TransmediaStorytelling] | Transmedia Tales | Scoop.it

Paula Bernstein: "New York-based production company Starlight Runner Entertainment has been tasked with uncovering the heart of the TMNT story as the resurrected property expands to new platforms."


Via The Digital Rocking Chair
Margaret Doyle's insight:

Go Jeff Go!

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Transmedia Strategy: Yayoi Kusama for Louis Vuitton

Transmedia Strategy: Yayoi Kusama for Louis Vuitton | Transmedia Tales | Scoop.it

Convergence Culture FA 2012:  "As the creative director of Louis Vuitton since 1997, Marc Jacobs, perhaps one of the most revolutionary fashion designers of our age, has been pinnacle to the luxury house's success utilizing a unique mix of technology, media, and art to generate interest and generate commercial revenue" ...


Via Simon Staffans, The Digital Rocking Chair
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