Transmedia Tales
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Rescooped by Margaret Doyle from Transmedia: Storytelling for the Digital Age
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What we Talk about when we Talk about Transmedia.

What we Talk about when we Talk about Transmedia. | Transmedia Tales | Scoop.it

Simon Britton: "Starting this week, MediaWave presents a multi-part series on the state of Transmedia collaborations in Australia" ...


Via The Digital Rocking Chair
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Rescooped by Margaret Doyle from Fact. Disruptive Transmedia Network
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Transmedia: A Case Study for Brand Strategy

Transmedia: A Case Study for Brand Strategy | Transmedia Tales | Scoop.it

Jenna Hannon: "Often a term associated with the evolution of film and TV marketing, digital content platforms in technology have given the term more prominence in the last 5 years. Hollywood discusses the strategy of transmedia in bringing characters and stories to life after (or before) their screen debut." ...


Via The Digital Rocking Chair, Fact.
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Rescooped by Margaret Doyle from Transmedia: Storytelling for the Digital Age
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Transmedia Strategy: Yayoi Kusama for Louis Vuitton

Transmedia Strategy: Yayoi Kusama for Louis Vuitton | Transmedia Tales | Scoop.it

Convergence Culture FA 2012:  "As the creative director of Louis Vuitton since 1997, Marc Jacobs, perhaps one of the most revolutionary fashion designers of our age, has been pinnacle to the luxury house's success utilizing a unique mix of technology, media, and art to generate interest and generate commercial revenue" ...


Via Simon Staffans, The Digital Rocking Chair
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