Qui ? Gary P Hayes, dirigeant de Muve Design et fondateur de storylabs, interrogé par Laurent Guérin dans le cadre de notre série « Around the transmédia world ». Gary est ancien de la social TV de la BBC.
Integration is chaos. With so many agency / channel specialists – clients waste a ton of money paying for redundancies in their big agency fees. Furthermore, when Kellogg wrote the textbook on marketing integration years ago, I know that what they...
DATEandPLACE: September 30, 2011 On September 30th 2011 TEDxTransmedia returns for its second global conference focusing on media that matters: 20 engaging speakers will explore the concept WHAT if: Making a difference with Socially Responsible...
Qui ? Eric Viennot, cofondateur et directeur de création de Lexis Numérique, l’un des plus anciens studios indépendants de jeux vidéo français, créé en 1990. Quoi ? La 7e étape de la série Around the Transmedia World, par Laurent Guérin.
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