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Transmedia + Storyuniverse
Storyuniverses build on digital storytelling, spreading transmedia. Fiction supersedes reality
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Rescooped by Dorothea Martin from Transmedia: Storytelling for the Digital Age
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Sherlock: A Perspective on Technology and Story Telling

Sherlock: A Perspective on Technology and Story Telling | Transmedia + Storyuniverse | Scoop.it
If nothing else, Sherlock forces us to recognize how much of our 21st century lives are mediated by technology and what that technology says about us...

 

[An interesting look at the latest interpretation of those classic Sherlock Holmes' mysteries.]


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Ontology: Characters (Part 2) - Transmedia Digest | Transmedia Digest

Ontology: Characters (Part 2) - Transmedia Digest | Transmedia Digest | Transmedia + Storyuniverse | Scoop.it

Helpful chart and list - but thats only the starting point for character design...

"Different characters play different roles in a story. These roles fall into three categories (Card, 1988, p. 59), with the major characters identified in more specific roles:"

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Silverstring Media » A Shift in Paradigm

Silverstring Media » A Shift in Paradigm | Transmedia + Storyuniverse | Scoop.it

Transmedia is a frame of mind:

"But to me what makes transmedia exciting is the community, this group of people from around the world sharing ideas about awesome ways to tell stories, and awesome ways for an audience to experience stories.
That, to me, is the essence of transmedia, whatever the definition. Transmedia is a way of thought, a way of conceptualizing storytelling and experience in a way that is not limited to a single form or medium, and at its best takes full advantage of that tack"

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Rescooped by Dorothea Martin from Transmedia Means
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“The Medium is the Mess” Three experts talk transmedia storytelling at the Berlinale Talent Campus Panel - Support your local Cinema

“The Medium is the Mess” Three experts talk transmedia storytelling at the Berlinale Talent Campus Panel - Support your local Cinema | Transmedia + Storyuniverse | Scoop.it
The Indie Filmmaker's Guide to Cross-Media I: Storytelling in the 21st Century was taking place Feb. 13th 2012 in HAU 3.

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Personas without storytelling – nothing more than expensive wallpaper? » Storytella

Personas without storytelling – nothing more than expensive wallpaper? » Storytella | Transmedia + Storyuniverse | Scoop.it

Think about what effect you want your persona to have. Are all the parts of the persona presentation really relevant for the system you are building? Is it important to know that Lisa has a dog? Or is it enough that she is frustrated at work? By telling the story behind the user, the whole project team will be able to visualize her situation and come up with possible ways to solve her problems.

via @rafstevens

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Lucy Prebble: 'Gaming is an artform just like theatre'

Lucy Prebble: 'Gaming is an artform just like theatre' | Transmedia + Storyuniverse | Scoop.it
Enron playwright Lucy Prebble became hooked on computer games as a child.

I think it's linked to writing. Like writing, gaming is essentially private and individual (although it really doesn't have to be). It is creative, in comparison to the passivity of watching a film or reading a book. You are making choices and, often, are even designing the world yourself. And, perhaps most crucially, it is controlling.

The writer has a bizarre and ridiculous response to struggling with their environment. Even the actor, faced with their place in the order of things, has the relatively sane response of becoming adept at changing themselves better to suit the world.

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Iron Sky - Producing with the Audience

The old way of making films was one way: from filmmakers to audiences. Let us show you how it will be done in the future: with the audicence and for the audi...
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Caspar Sonnen: Storytelling Tips | xtrans

Caspar Sonnen: Storytelling Tips | xtrans | Transmedia + Storyuniverse | Scoop.it

As we speak, the digital revolution is unfolding. It’s destroying age-old business models and ruthlessly blurring almost every existing boundary within society, media and the arts. The good news is that the need for great storytellers has become bigger than ever. And so have the opportunities for the ones who dare to explore and invent new forms of digital documentary storytelling. So, for what it’s worth, here are a few random tips for anyone considering to make a webdocumentary, based on my experiences as curator of IDFA DocLab and as someone who still thinks Pong is she best game ever invented. (By the way: Check out the project catalogue at www.doclab.org for more than 100 innovative digital non-fiction projects and profiles of digital pioneers.)

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Rescooped by Dorothea Martin from Transmedia & Storytelling
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How the Crowd Is Shaping the Future of Storytelling

How the Crowd Is Shaping the Future of Storytelling | Transmedia + Storyuniverse | Scoop.it
The traditional media model of gatekeepers is slowly giving way to niche communities that source and inform the creative process. The new era of storytelling is upon us, thanks in large part to the social web.
Via cynthia jabar, Karen B Wehner, Sandrine Joly
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Supercalifragilisticexpialidocious: The five pillars of transmedia

Supercalifragilisticexpialidocious: The five pillars of transmedia | Transmedia + Storyuniverse | Scoop.it

Simon discusses a problem which a lot of the actual transmedia storytelling projects are facing: you cannot do it without collaboration between the different disciplines. If you wanna include theater than get someone from the theater on the team and so on. But that doesn't stop with the creative parts. You need developer, project managers, ...

Simon found five pillars that you need: creative, technological/production, financial, distribution, marketing. And the audience!

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Transmedia: The Experience of the Future? - Situated Research Blog

Transmedia: The Experience of the Future? - Situated Research Blog | Transmedia + Storyuniverse | Scoop.it
With the former glory of old, linear media fading, Melody Ayres-Griffiths examines just what the new media artform known as 'transmedia' is, and how it will engage an increasingly discerning ye...

Via Simon Staffans
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Aristotle's Storytelling Framework for the Web

A step-by-step approach, using Aristotle’s view on Greek tragedy as it’s core, that will help designers design solid interactive projects that engage custom...
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Rescooped by Dorothea Martin from Film Futures
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The Interest Graph, Digital Distribution & Transmedia Storytelling

The Interest Graph, Digital Distribution & Transmedia Storytelling | Transmedia + Storyuniverse | Scoop.it

Excellent post by Simon Pulman at Transmythology.com about the interst graph and what it means to media production. He gives an excellent explanation of a human tendancy - to find our interest peak in something new and then peters away after a period of time. It applies equally to our analogue and digital experiences.

 

There are lots of interesting bit about big movie making. However, I highlight some key points that apply to indie and transmedia productions:

 

Key to keeping interest in your content is to:

"(a) ensure that your story has a sufficiently deep narrative and surrounding mythology, (b) preemptively define a strategic methodology for release of narrative (and non-narrative) content, (c) retain flexibility by building an infrastructure that permits responsiveness to audience, and (d) maintain a policy of listening to audiences, though both traditional dialog (e.g. social media chatter) and data driven (see, e.g., the Zynga approach) methodologies."

 

Referring to the "major realization within the entertainment industry over the past 10-15 years or so, it is that entertainment companies are not merely in the content creation business; they are in the brand-building business", Pulman goes on to say "I think the same principles apply to independent creators as well. However, the focus with indie creators is not necessarily to attempt to maintain focus on a singular “brand” or story, but rather to use digital distribution and transmedia storytelling to maintain the audience’s interest in you, and your career.


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Rescooped by Dorothea Martin from Story and Narrative
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‘Let me tell you a story’ – Tips for creating Compelling Content

‘Let me tell you a story’ – Tips for creating Compelling Content | Transmedia + Storyuniverse | Scoop.it
Therefore, when considering the creation of content that compels others to share your content, and therefore, amplify your message, what better way to start than to think about the stories you can be creating about experiences around your products and services.

 

Let’s take a quick look at some storytelling ideas:


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Can Computer Games Save Us All? The AlterNet Interview with Jane McGonigal | Education | AlterNet

Can Computer Games Save Us All? The AlterNet Interview with Jane McGonigal | Education | AlterNet | Transmedia + Storyuniverse | Scoop.it
Tech futurist and game designer Jane McGonigle on how computer games can cure AIDS, heal disabilities, increase optimism, and make us better people.
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Transmedia Europe Network | imastrangerheremyself

Transmedia Europe Network | imastrangerheremyself | Transmedia + Storyuniverse | Scoop.it
Rotterdam Meeting Resume By Montecarlo and Corine Meijers Every year, the International Film Festival Rotterdam (IFFR) becomes the meeting point of the edgy...

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The Hunger Games' stroke of marketing genius: Capitol Couture, an alternate reality fashion magazine - 2012-Feb-19

The Hunger Games' stroke of marketing genius: Capitol Couture, an alternate reality fashion magazine - 2012-Feb-19 | Transmedia + Storyuniverse | Scoop.it
The Hunger Games trilogy has long had a ravenous young fan base across the world, and with a movie adaptation premiering on March 23, Lionsgate Films knows just how to sell ...

Via BirgitSchneidmueller
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Transmedia L.A. » A Week in Game Mechanics

Transmedia L.A. » A Week in Game Mechanics | Transmedia + Storyuniverse | Scoop.it

It’s been sort of fortuitous that this week in Transmedia Los Angeles it’s been all about Game Mechanics. I was able to attend three informative events, and compiled helpful information that I feel can come in handy to all of those interested in incorporating a gaming aspect into their Transmedia projects. Below I recount my findings.


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13 Ways Stories Support Social Media Marketing

13 Ways Stories Support Social Media Marketing | Transmedia + Storyuniverse | Scoop.it
Stories are the heart and soul of social media because they’re powerful and connect us, and help prospects and customers engage with our businesses, products and brands.

 

At their core, stories are about our shared experiences and the strength of our relationship. They’re a critical component of social media marketing.

 

Here are thirteen ways to think about stories and how they apply to your social media marketing.


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The Race For The Second Screen: Engagement And Insight

The Race For The Second Screen: Engagement And Insight | Transmedia + Storyuniverse | Scoop.it
"It’s definitely early days of this, from a business-to-business standpoint, but we’re seeing a lot of interest. We have three types of clients: the ad agencies, the TV networks, and the brands themselves."

With consumer engagement with various forms of social TV exploding--last week’s “Social Bowl,” saw a five-fold increase in social chatter compared to last year--ad agencies and their clients are taking notice. “Behaviors are being created that just didn’t exist a couple of years ago, and which were quite small last year,” says Kate Sirkin, global research director at media agency Starcom MediaVest. “This year is the watershed moment.”

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Rescooped by Dorothea Martin from Transmedia: Storytelling for the Digital Age
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No Longer An Awkward Teenager? Gamification Grows Up

No Longer An Awkward Teenager? Gamification Grows Up | Transmedia + Storyuniverse | Scoop.it
Over the last year, you may have noticed that a once-niche trend not only crept into the mainstream, but is starting to really make a big splash.

 

[A look at how Badgeville, Big Door and Bunchball differ in their approach to gamification.]


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Gamasutra - News - Analysis: The heroine's journey

Gamasutra - News - Analysis: The heroine's journey | Transmedia + Storyuniverse | Scoop.it
"The Heroine begins from a position of minimal privilege, but has some powerful goal or passion. She may then take on a mentor or helper to assist her in her attempt to escape her traditional role and do what she wants in life. Along the way, she rejects or loses a 'typical' romance with a man who wants to protect her but who would stifle her. She undergoes further trials in the attempt to establish herself; if she does marry/become romantically attached, it’s much later in the story, after she's distinguished herself as an individual and met someone who is willing to regard her as an equal. Alternatively, sometimes she ends up alone but self-realized to some degree."

That story format resonated with me, but when I described it to one of my friends, he said, "I don't know. What I think of as heroic is sacrificing yourself for others." In other words, he suggested, the story I'd outlined was the story of selfishness, not heroism.

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Transmedia Storytelling Around the World: Inga von Staden | Transmedia Storytelling Berlin

Transmedia Storytelling Around the World: Inga von Staden | Transmedia Storytelling Berlin | Transmedia + Storyuniverse | Scoop.it

Inga von Staden is a media expert, innovation mediator, dialogue facilitator andcoach. She directs the four-year-studies programm Interactive Media at the Filmakademie Baden-Württemberg training students to develop and produce transmedia content. We met at Cross Media Net Lab 2011 at DokLeipzig, an event that she moderated.

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003: Joe Lidster – The BBC’s Sherlock and Transmedia Done Right | StoryForward Podcast

003: Joe Lidster – The BBC’s Sherlock and Transmedia Done Right | StoryForward Podcast | Transmedia + Storyuniverse | Scoop.it

In this special episode of StoryForward, co-host Steve Peters talks with Joe Lidster, a television writer best known for his work on Torchwood, The Sarah Jane Adventures and most recently, the online story content for the BBC series Sherlock, starring Benedict Cumberbatch and Martin Freeman. They talk about the unique process behind the TV show, which, in true transmedia storytelling fashion, simultaneously spans your television screen, multiple websites and more.


Via Simon Staffans
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Rescooped by Dorothea Martin from Film Futures
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The Sky Is Rising | Techdirt.

The Sky Is Rising | Techdirt. | Transmedia + Storyuniverse | Scoop.it

It's an interesting time for those who are excited about the possibilities inherent in change.


Via Zan Chandler
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