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Rescooped by Dorothea Martin from Tracking Transmedia onto Transmedia + Storyuniverse
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I'm Loving Catching this On the TTC: "Murder in Passing" whodunit unfolding on subway screens (with images, tweets). Storify

Murder in Passing is a whodunit for commuters, with new episodes appearing daily on Toronto’s subway platform screens and online, from Jan 7 – Mar 1, 2013 http://murderinpassing.com/ (Will Update)

 

Story

A bike courier has been murdered … and everyone in the town of Passing B.C. is a suspect! Suspects include his keen green boss, his troubled train conductor fiancé, his ambitious Chemistry professor, Passing’s anti-bike mayor and a CEO with Gramsci issues. Detective Epicene (with secrets of her own) must untangle a bewildering conspiracy involving bikes, cars, opera, gender and corporate greenwashing to expose the murderer…

DAILY ON TTC PLATFORM SCREENS AND BEYOND:

Starting Jan 7th, daily silent 30-sec episodes will be screened every 10 minFriday episodes will be repeated on Saturdays/SundaysMurder in Passing concludes with final episode on Mar 1stAdditional daily ‘fugue’ videos will appear online, following each episodeDaily ads placed in Metro paper, featuring additional clues (can also be found online)


FOLLOW THE CLUES:in each silent episode (on the subway screens and on this website)in each daily video ‘fugues’ (only online, after each silent episode)in daily Detective tweets (also appearing daily in Metro and on this website)read our blog to find out moreenter the contest by filling out our contest form


Via siobhan-o-flynn
Dorothea Martin's insight:

Wäre toll, so etwas Ähnliches mit dem BVG in Berlin zu versuchen :-)

siobhan-o-flynn's curator insight, January 29, 7:16 AM

add your insight..

Discover Topics Dorothea Martin is following
Transmedia: Storytelling for the Digital Age Pervasive Entertainment Times Story and Narrative Tracking Transmedia Second Screen, Social TV, Connected TV, Transmedia and TV Apps Market The Google+ Project
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Rescooped by Dorothea Martin from Transmedia: Storytelling for the Digital Age
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Trion and Syfy redefine licensing with Defiance

Trion and Syfy redefine licensing with Defiance | Transmedia + Storyuniverse | Scoop.it

Steve Peterson:  "Trion SVP Nick Beliaeff on how this game and TV show developed together."


Via The Digital Rocking Chair
The Digital Rocking Chair's curator insight, January 23, 5:19 AM

An interesting look at the business model behind Defiance.