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I'm Loving Catching this On the TTC: "Murder in Passing" whodunit unfolding on subway screens (with images, tweets). Storify

Murder in Passing is a whodunit for commuters, with new episodes appearing daily on Toronto’s subway platform screens and online, from Jan 7 – Mar 1, 2013 http://murderinpassing.com/ (Will Update)

 

Story

A bike courier has been murdered … and everyone in the town of Passing B.C. is a suspect! Suspects include his keen green boss, his troubled train conductor fiancé, his ambitious Chemistry professor, Passing’s anti-bike mayor and a CEO with Gramsci issues. Detective Epicene (with secrets of her own) must untangle a bewildering conspiracy involving bikes, cars, opera, gender and corporate greenwashing to expose the murderer…

DAILY ON TTC PLATFORM SCREENS AND BEYOND:

Starting Jan 7th, daily silent 30-sec episodes will be screened every 10 minFriday episodes will be repeated on Saturdays/SundaysMurder in Passing concludes with final episode on Mar 1stAdditional daily ‘fugue’ videos will appear online, following each episodeDaily ads placed in Metro paper, featuring additional clues (can also be found online)


FOLLOW THE CLUES:in each silent episode (on the subway screens and on this website)in each daily video ‘fugues’ (only online, after each silent episode)in daily Detective tweets (also appearing daily in Metro and on this website)read our blog to find out moreenter the contest by filling out our contest form


Via siobhan-o-flynn
Dorothea Martin's insight:

Wäre toll, so etwas Ähnliches mit dem BVG in Berlin zu versuchen :-)

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The Future Be Now – TMSB @ ununi.tv | Transmedia Storytelling Berlin

The Future Be Now – TMSB @ ununi.tv | Transmedia Storytelling Berlin | Transmedia + Storyuniverse | Scoop.it
Dorothea Martin's insight:

On Tuesday we will start a new Youtube Livestream/Hangout format with the  crowdsourced university at ununi.tv. Every two weeks we will invite a guest and talk with him or her about their actual transmedia storytelling project. It's a 15minutes show starting 12.15pm on June 11 over at http://www.ununi.tv/node/119 (in German though)

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Crowd-sourced storytelling: how can you make the most of UGC? | The Guardian

Crowd-sourced storytelling: how can you make the most of UGC? | The Guardian | Transmedia + Storyuniverse | Scoop.it

"Inclusive storytelling can be hugely rewarding, but understanding how to hook your audience – and how to walk away with high-quality content – can be just as difficult."

 

Read the full article to find out more about these best practices for engaging people in various aspects of storytelling, including funding and content creation:

Connect with people on an emotional levelCultivate trust through transparencyOffer the right balance of incentivesImpose constraints to rev up creativity
Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, March 9, 6:26 PM

This is an exciting and different way of telling stories.  For the originator, it means giving up a lot of control.  Not knowing how the story will come together or end could be a little scary but the end results could far surpass anything you ever imagined.


Storytelling has become more inclusive and interactive across different genres, formats, and platforms.  Be clear about the level of involvement you want from both yourself and your audience.  Then make participation easy.

Rescooped by Dorothea Martin from Story and Narrative
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The Irresistible Power of Storytelling as a Strategic Business Tool

The Irresistible Power of Storytelling as a Strategic Business Tool | Transmedia + Storyuniverse | Scoop.it

"It’s not often that you hear Budweiser and Shakespeare mentioned in the same breath. But according to new research from Johns Hopkins University, the Bard’s deft application of storytelling techniques featured prominently in the beer company’s Super Bowl commercial."


Via Gregg Morris
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Graeme Reid's curator insight, March 12, 3:19 PM

So true.  As the article points out - Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul.

Rescooped by Dorothea Martin from Tracking Transmedia
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Must Read. Lovely Piece. Christy Dena on Emotion and the Self in Games

Must Read. Lovely Piece. Christy Dena on Emotion and the Self in Games | Transmedia + Storyuniverse | Scoop.it

'There are some books that carry you along a journey until your tears make it impossible to read. Films and television shows, too. Games evoke emotion in a similar way to non-interactive works, with some exceptions – the greatest difference being emotion facilitated through action. In this essay, I look at games and electronic literature that have triggered my emotions and reflect on how this was achieved. The poet, novelist, screenwriter, playwright and games writer will find similar rhetorical devices being applied in different ways.

 

What sort of emotions am I talking about? In his essay on emotion in film, film theorist Ed Tan speaks about the difference between what he describes as ‘artefact emotion’ and ‘fiction emotion’ (Tan). Artefact emotions are ‘non-empathetic’ and occur in response to sensory pleasures such as the appearance of the actors, costumes, scenery, and special effects....'


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E-Books Could Be The Future Of Social Media

E-Books Could Be The Future Of Social Media | Transmedia + Storyuniverse | Scoop.it

Via The Digital Rocking Chair
Dorothea Martin's insight:

Readmill, the social reading experience and book marketing on a whole new level:

“We thought that there was a huge potential in taking what Goodreads had done on social on the web for books, but doing that for a mobile integrated reading experience,” says Berggren. “So instead of having to read your book and then think, ‘Okay, now I have to go to Goodreads, find it there, add it to my profile, and write my review,’ we just wanted to let you share and review from inside of the book.”

“Authors and publishers get access to a dashboard where they can see the engagement matrix of a specific book and see how many people that start reading the book actually finish it, how long it takes, if they recommended it to friends, and how much they shared throughout that experience,” explains Berggren.

According to Berggren, modern publishers miss a lot of marketing opportunities for their authors because they don’t know where or when to target their marketing efforts. "

 

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Carol Koechlin's curator insight, September 3, 2013 5:37 AM

Books of all kinds are often best when shared and enriched by discussions with others. Social media will make that experience available to everyone. There is great potential here for improved literacy on a global scale.

gillkelley's curator insight, September 4, 2013 3:43 AM

An interesting perspective on the future of social media marketing.

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Embracing Fan Creativity in Transmedia Storytelling (LeakyCon Portland) | Antenna

Embracing Fan Creativity in Transmedia Storytelling (LeakyCon Portland) | Antenna | Transmedia + Storyuniverse | Scoop.it
This is the final part of a seven-part series about the 4th LeakyCon convention held in Portland Oregon June 27-30, 2013. In my previous post, I talked abo...

Via Simon Staffans
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Simon Staffans's curator insight, August 14, 2013 12:08 AM

Looking at LBD and Sanditon - "I don't know if this is really effective, but it's really fun".

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Twitter und Storytelling (4): Cross- und Transmediales

Twitter und Storytelling (4): Cross- und Transmediales | Transmedia + Storyuniverse | Scoop.it
In den bisherigen Beiträgen ging es vor allem um Geschichten, die sich nur auf Twitter abspielen.
Dorothea Martin's insight:

Twitter als Medium innerhalb größerer Storywelten: Beispiele, Best Practice und mögliche Zukunftsspielereien

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Twitter und Storytelling (2): #twitterfiction

Twitter und Storytelling (2): #twitterfiction | Transmedia + Storyuniverse | Scoop.it
Pro Tweet nur 140 Zeichen, je nach Dichte der Leser-Timeline eine hohe Durchrauschgeschwindigkeit jedes einzelnen Storyteilchens - wie erzählt man also erfolgreich Geschichten auf Twitter und welche Möglichkeiten gibt es hier fürs Storytelling?
Dorothea Martin's insight:

Wie kann man Twitter als Medium fürs Storytelling nutzen - und eventuell sogar in transmediale Erzählwelten einbauen? Im zweiten Teil der Artikelreihe geht es um das Twitterfestival #twitterfiction, bei dem Autoren ganz unterschiedliche Ansätze anwandten, um Geschichten auf Twitter zu erzählen, Teil 3 geht um Twistory, Teil 4 um Cross- bzw. Transmediales und in Teil 5 werden alle Ergebnisse zusammengefasst.

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Worldbuilding as Narrative - Alex McDowell at...

Worldbuilding as Narrative - Alex McDowell at... | Transmedia + Storyuniverse | Scoop.it
Worldbuilding as Narrative - Alex McDowell at SIGGRAPH 2012
More on Transmedia
Join us at Facebook | Twitter
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The Three Es: The Value of Transmedia Fiction For Franchise Development

The Three Es: The Value of Transmedia Fiction For Franchise Development | Transmedia + Storyuniverse | Scoop.it
My first tangible encounter with a transmedia franchise came on my sixth birthday.
Dorothea Martin's insight:

Enrich, engage, and evangelize

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Lucas and Spielberg on storytelling in games: 'it's not going to be Shakespeare'

Lucas and Spielberg on storytelling in games: 'it's not going to be Shakespeare' | Transmedia + Storyuniverse | Scoop.it
With titles like Quantum Break and the upcoming Halo series, the convergence of gaming and narrative storytelling has become an intense focal point — but the men behind Indiana Jones and Star...
Dorothea Martin's insight:

"But by its very nature there cannot be a plot in a game. You can’t plot out a football game. You can’t plot out feeding Christians to lions. It’s not a plot." und "Telling a story, it’s a very complicated process," he said. "You’re leading the audience along. You are showing them things. Giving them insights. It’s a very complicated construct and very carefully put together. If you just let everybody go in and do whatever they want then it’s not a story anymore. It’s simply a game"

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5Rs of Mobile in Transmedia Storytelling

5Rs of Mobile in Transmedia Storytelling | Transmedia + Storyuniverse | Scoop.it
When considering mobile as platform for transmedia storytelling, it's useful to imagine it as a window into the imagination. The mobile device provides an opportunity to reinterpret the real world and make the mundane part of a storyworld and vic...

Via Simon Staffans
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Claudio Gentile's curator insight, June 5, 2013 1:31 AM

#mobile for #transmedia #storytelling

Juliana Loh's curator insight, June 5, 2013 10:35 AM

Rob Pratten visits the world of mobile offering thoughts on conceptual models and providing pointed analysis.

@FernandoCarrion's curator insight, June 16, 2013 1:53 AM

5Rs of Mobile in Transmedia Storytelling | By Robert Pratten 

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- BLOG: Digital Media from the Inside Out - The Fanthropology of Theatrics

The session was called "Unlock the Power of Fans" at Transmedia Los Angeles’ m...

Via Simon Staffans
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Simon Staffans's curator insight, June 6, 2013 12:01 AM

The Power of Fans, by Nick. Good insights, building on the Theatrics-platform.

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The Southern Reach and Transmedia

The Southern Reach and Transmedia | Transmedia + Storyuniverse | Scoop.it

"The Southern Reach is a project partly by Alex Warren (creator of Quest), working with HarperCollins to promote Jeff VanderMeer's Annihilation, part one of a trilogy. The premise appears to be that there’s a sinister area (Area X) into which a number of expeditions have gone — and perhaps not returned. There are hints that something has gone wrong there biologically, and that some of those who go in experience hallucinations or perceptual distortions.

 

The game segment is fairly brief: it frames itself as a “training” experience, in which you’re taught to recognize lies..."


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CANAL+ LAUNCHES SEASON 4 OF GAME OF THRONES WITH AN AMBITIOUS TRANSMEDIA CAMPAIGN – Transmedia Storyteller

CANAL+ LAUNCHES SEASON 4 OF GAME OF THRONES WITH AN AMBITIOUS TRANSMEDIA CAMPAIGN – Transmedia Storyteller | Transmedia + Storyuniverse | Scoop.it

Via Simon Staffans
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Simon Staffans's curator insight, March 8, 10:54 PM

Interesting campaign in Spain, from Rob and Conducttr,

Sam Allard's curator insight, March 12, 11:59 PM

Using a massively multiplayer online Game of Thrones game to allow viewers to interact and become more immersed in the Television series. 

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24h Märchen im Wunderland

24h Märchen im Wunderland | Transmedia + Storyuniverse | Scoop.it
Ein 24 Stunden Festival? Aber das Programm geht doch nur von 13 Uhr bis 3:00 morgens? Nicht ganz!
Dorothea Martin's insight:

Das nächste Storytelling auf Twitter-Experiment vom Verlag Das wilde Dutzend: die Metageschichte zum transmedialen 24h Wunderland-Festival am 21.9.2013 erzählen wir auf Twitter: @daswildedutzend folgen, Hashtag #24Grimm, Twitterliste abonnieren und Märchen mitgestalten: Die Grimms im Wunderland

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Love this! Video games becoming required coursework in schools.

Love this! Video games becoming required coursework in schools. | Transmedia + Storyuniverse | Scoop.it
Starting this fall, every student at Olds College in Olds, Alta., will have to complete a Farmville-esque iPad game in order to graduate.

 

...Darren Wershler, and English professor at Concordia University in Montreal, acknowledged there are still relatively few course where games appear regularly.

 

“But I think that will start changing fairly dramatically,” he added.

 

In Wershler’s contemporary Canadian fiction class at Concordia University in Montreal, video games aren't just a teaching tool. They have been part of his “reading” list for the course for several years.

 

This is the second year that students will be assigned to play the indie adventure game Superbrothers: Sword & Sworcery, made by Toronto-based Capybara Games, in addition to reading the poetry collectionPortable Altamont by Brian Joseph Davis and the first volume of Lee O Malley's comic book series Scott Pilgrim's Precious Little Life, among other works...'

 


Via siobhan-o-flynn
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Jeni Mawter's curator insight, September 2, 2013 6:16 PM

For the sceptics, it's just a different way of exploring stories ...

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'Social Fiction' Brings Characters to Life via Facebook and Twitter

'Social Fiction' Brings Characters to Life via Facebook and Twitter | Transmedia + Storyuniverse | Scoop.it

Via The Digital Rocking Chair
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Deborah Banker's curator insight, August 28, 2013 2:30 PM

Not quite sure what to think about this one.

Lisa Belfield's curator insight, August 28, 2013 8:45 PM

Great idea for classroom novel study!

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Kevin Spacey urges TV channels to give control to viewers

Double Oscar-winner Kevin Spacey has challenged TV channels to give "control" to their audiences or risk losing them at his address at the James MacTaggart M...

Via Simon Staffans
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Simon Staffans's curator insight, August 24, 2013 6:29 AM

Yup, the audience wants stories, and control over access to the stories.

Hans Heesterbeek's curator insight, August 25, 2013 9:47 PM

So right power to the audience, but the audience must be active. Fascinate and engage thme

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Muppet Show erklärt die Heldenreise

Muppet Show erklärt die Heldenreise | Transmedia + Storyuniverse | Scoop.it
via DigitalRockingChair (Scoop.it)

Die Heldenreise ist immer noch das gängigste Modell, um Geschichten zu erzählen.
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Transmedia Heresy! Don’t Start with the Story…..

Transmedia Heresy! Don’t Start with the Story….. | Transmedia + Storyuniverse | Scoop.it
Recently, I was in Singapore for the second Transmedia SG, giving a Masterclass on Native & Indie transmedia, & I had the opportunity to connect with two fellow Transmedia Alliance co-founders, Anita Ondine & Marco Sparmberg.
Dorothea Martin's insight:

Great Read

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Acting and Transmedia. Part 2 – Transmedia Storyteller

Acting and Transmedia. Part 2 – Transmedia Storyteller | Transmedia + Storyuniverse | Scoop.it
Dorothea Martin's insight:

Erster Blogpost, der mir zum Thema Schauspiel im Kontext von Transmedia unterkommt - interessant! Vor allem, da ich die Bemühungen von Theatern, transmedial zu werden sehr gut finde

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The 9 Things Every Interactive Media Producer Should Think About Before Creating [#Transmedia]

The 9 Things Every Interactive Media Producer Should Think About Before Creating [#Transmedia] | Transmedia + Storyuniverse | Scoop.it

Anthony Kaufman:  "The documentary filmmakers and media producers who are venturing out into the world of transmedia or interactive storytelling have advanced storytelling, but have spent much time, elbow grease, and sweat on their projects."


Via The Digital Rocking Chair
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Simon Staffans's curator insight, July 2, 2013 5:43 AM

Good article!

Minna Kilpeläinen's comment, July 2, 2013 4:42 PM
Thanks for sharing this interesting article!
Mark White's curator insight, July 14, 2013 6:49 PM

Good article with links to state of the art projects in transmedia doc.

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A Reality TV Show, Minus the TV

A Reality TV Show, Minus the TV | Transmedia + Storyuniverse | Scoop.it
A new reality show, called Summer Break, will play out only on social-media sites, such as Twitter, Instagram and YouTube. The program, produced by Chernin Group, will be posted in 60-second daily episodes.
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The New Storytelling Frontier

The New Storytelling Frontier | Transmedia + Storyuniverse | Scoop.it
It's no wonder that studios, videogame companies, and large brand-holders are beginning to realize that an investment in an intellectual property must have a return from multiple media platforms.

Via Simon Staffans
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Simon Staffans's curator insight, June 5, 2013 10:28 AM

Transmedia into the mainstream.

Alex De Turris's comment, June 6, 2013 7:58 AM
Totally.
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A Creator’s Guide To Transmedia Storytelling | Transmedia Storytelling Berlin

A Creator’s Guide To Transmedia Storytelling | Transmedia Storytelling Berlin | Transmedia + Storyuniverse | Scoop.it
Dorothea Martin's insight:

We have a new category on TMSB: once a week, we talk about books that inspire us. There is not so much good literature on transmedia storytelling so far but Andrea Phillips "A Creator's Guide To Transmedia Storytelling" is definitely a must read...

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