On Tuesday we will start a new Youtube Livestream/Hangout format with the crowdsourced university at ununi.tv. Every two weeks we will invite a guest and talk with him or her about their actual transmedia storytelling project. It's a 15minutes show starting 12.15pm on June 11 over at http://www.ununi.tv/node/119 (in German though)
"It’s not often that you hear Budweiser and Shakespeare mentioned in the same breath. But according to new research from Johns Hopkins University, the Bard’s deft application of storytelling techniques featured prominently in the beer company’s Super Bowl commercial."
'There are some books that carry you along a journey until your tears make it impossible to read. Films and television shows, too. Games evoke emotion in a similar way to non-interactive works, with some exceptions – the greatest difference being emotion facilitated through action. In this essay, I look at games and electronic literature that have triggered my emotions and reflect on how this was achieved. The poet, novelist, screenwriter, playwright and games writer will find similar rhetorical devices being applied in different ways.
What sort of emotions am I talking about? In his essay on emotion in film, film theorist Ed Tan speaks about the difference between what he describes as ‘artefact emotion’ and ‘fiction emotion’ (Tan). Artefact emotions are ‘non-empathetic’ and occur in response to sensory pleasures such as the appearance of the actors, costumes, scenery, and special effects....'
Readmill, the social reading experience and book marketing on a whole new level:
“We thought that there was a huge potential in taking what Goodreads had done on social on the web for books, but doing that for a mobile integrated reading experience,” says Berggren. “So instead of having to read your book and then think, ‘Okay, now I have to go to Goodreads, find it there, add it to my profile, and write my review,’ we just wanted to let you share and review from inside of the book.”
“Authors and publishers get access to a dashboard where they can see the engagement matrix of a specific book and see how many people that start reading the book actually finish it, how long it takes, if they recommended it to friends, and how much they shared throughout that experience,” explains Berggren.
According to Berggren, modern publishers miss a lot of marketing opportunities for their authors because they don’t know where or when to target their marketing efforts. "
Pro Tweet nur 140 Zeichen, je nach Dichte der Leser-Timeline eine hohe Durchrauschgeschwindigkeit jedes einzelnen Storyteilchens - wie erzählt man also erfolgreich Geschichten auf Twitter und welche Möglichkeiten gibt es hier fürs Storytelling?
Dorothea Martin's insight:
Wie kann man Twitter als Medium fürs Storytelling nutzen - und eventuell sogar in transmediale Erzählwelten einbauen? Im zweiten Teil der Artikelreihe geht es um das Twitterfestival #twitterfiction, bei dem Autoren ganz unterschiedliche Ansätze anwandten, um Geschichten auf Twitter zu erzählen, Teil 3 geht um Twistory, Teil 4 um Cross- bzw. Transmediales und in Teil 5 werden alle Ergebnisse zusammengefasst.
With titles like Quantum Break and the upcoming Halo series, the convergence of gaming and narrative storytelling has become an intense focal point — but the men behind Indiana Jones and Star...
Dorothea Martin's insight:
"But by its very nature there cannot be a plot in a game. You can’t plot out a football game. You can’t plot out feeding Christians to lions. It’s not a plot." und "Telling a story, it’s a very complicated process," he said. "You’re leading the audience along. You are showing them things. Giving them insights. It’s a very complicated construct and very carefully put together. If you just let everybody go in and do whatever they want then it’s not a story anymore. It’s simply a game"
When considering mobile as platform for transmedia storytelling, it's useful to imagine it as a window into the imagination. The mobile device provides an opportunity to reinterpret the real world and make the mundane part of a storyworld and vic...
"The Southern Reach is a project partly by Alex Warren (creator of Quest), working with HarperCollins to promote Jeff VanderMeer's Annihilation, part one of a trilogy. The premise appears to be that there’s a sinister area (Area X) into which a number of expeditions have gone — and perhaps not returned. There are hints that something has gone wrong there biologically, and that some of those who go in experience hallucinations or perceptual distortions.
The game segment is fairly brief: it frames itself as a “training” experience, in which you’re taught to recognize lies..."
Ein 24 Stunden Festival? Aber das Programm geht doch nur von 13 Uhr bis 3:00 morgens? Nicht ganz!
Dorothea Martin's insight:
Das nächste Storytelling auf Twitter-Experiment vom Verlag Das wilde Dutzend: die Metageschichte zum transmedialen 24h Wunderland-Festival am 21.9.2013 erzählen wir auf Twitter: @daswildedutzend folgen, Hashtag #24Grimm, Twitterliste abonnieren und Märchen mitgestalten: Die Grimms im Wunderland
Starting this fall, every student at Olds College in Olds, Alta., will have to complete a Farmville-esque iPad game in order to graduate.
...Darren Wershler, and English professor at Concordia University in Montreal, acknowledged there are still relatively few course where games appear regularly.
“But I think that will start changing fairly dramatically,” he added.
In Wershler’s contemporary Canadian fiction class at Concordia University in Montreal, video games aren't just a teaching tool. They have been part of his “reading” list for the course for several years.
This is the second year that students will be assigned to play the indie adventure game Superbrothers: Sword & Sworcery, made by Toronto-based Capybara Games, in addition to reading the poetry collectionPortable Altamont by Brian Joseph Davis and the first volume of Lee O Malley's comic book series Scott Pilgrim's Precious Little Life, among other works...'
Recently, I was in Singapore for the second Transmedia SG, giving a Masterclass on Native & Indie transmedia, & I had the opportunity to connect with two fellow Transmedia Alliance co-founders, Anita Ondine & Marco Sparmberg.
Anthony Kaufman: "The documentary filmmakers and media producers who are venturing out into the world of transmedia or interactive storytelling have advanced storytelling, but have spent much time, elbow grease, and sweat on their projects."
A new reality show, called Summer Break, will play out only on social-media sites, such as Twitter, Instagram and YouTube. The program, produced by Chernin Group, will be posted in 60-second daily episodes.
We have a new category on TMSB: once a week, we talk about books that inspire us. There is not so much good literature on transmedia storytelling so far but Andrea Phillips "A Creator's Guide To Transmedia Storytelling" is definitely a must read...