Most transmedia stories are more or less fluff. Sure, they engage the reader/viewer/listener in a more challenging and sophisticated way than traditional stories, but in the end, the stories themselves are about ghosts, or aliens, or time-travel, or some other such escapist genre (To be clear, that's big part of why we love them). Every now and then, however, a transmedia story comes along to tackle something bigger, more serious, and more real. One such story is Ed Zed Omega, by Andi McDaniel and Ken Eklund.
Via Simon Staffans, Hans Heesterbeek