"Without a doubt, this is an amazing time to be a storyteller. We have moved beyond the simple democratization of storytelling and production tools.
... Well, the “Internet of things” points to a path for connected interactions. Within a few years, most things — from cars to appliances to toys — will be able to wirelessly interface with the Internet. Think of them as objects in search of a story. And these connected objects won’t just be brands or consumer items. You will also be able to add connectivity to your own objects, such as props, locations or even your own merchandise." - Lance Weiler, Filmmaker Magazine, Jan 2012