We kick off our month of Transmedia Storytelling interviews with Jeff Gomez, president and CEO of Starlight Runner Entertainment.
" Transmedia Storytelling (TS) means to me that there is a new form of expression. There is a new technique to express ourselves across multiple media platforms in an artful and concerted way—in a way that promotes direct feedback and that promotes participation amongst the audience. We are no longer arguing about the definition of TS or bitching and moaning about the word or things like that. We’re just moving on and getting the job done."