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Storyuniverses build on digital storytelling, spreading transmedia. Fiction supersedes reality
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Rescooped by Dorothea Martin from Transmedia: Storytelling for the Digital Age
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E-Books Could Be The Future Of Social Media

E-Books Could Be The Future Of Social Media | Transmedia + Storyuniverse | Scoop.it

Via The Digital Rocking Chair
Dorothea Martin's insight:

Readmill, the social reading experience and book marketing on a whole new level:

“We thought that there was a huge potential in taking what Goodreads had done on social on the web for books, but doing that for a mobile integrated reading experience,” says Berggren. “So instead of having to read your book and then think, ‘Okay, now I have to go to Goodreads, find it there, add it to my profile, and write my review,’ we just wanted to let you share and review from inside of the book.”

“Authors and publishers get access to a dashboard where they can see the engagement matrix of a specific book and see how many people that start reading the book actually finish it, how long it takes, if they recommended it to friends, and how much they shared throughout that experience,” explains Berggren.

According to Berggren, modern publishers miss a lot of marketing opportunities for their authors because they don’t know where or when to target their marketing efforts. "

 

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Carol Koechlin's curator insight, September 3, 2013 5:37 AM

Books of all kinds are often best when shared and enriched by discussions with others. Social media will make that experience available to everyone. There is great potential here for improved literacy on a global scale.

gillkelley's curator insight, September 4, 2013 3:43 AM

An interesting perspective on the future of social media marketing.

Rescooped by Dorothea Martin from Transmedia in Publishing
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Rethinking the Publishing Company - Booksquare

Rethinking the Publishing Company - Booksquare | Transmedia + Storyuniverse | Scoop.it

I think we all know what the publisher of today looks like. The hierarchy and positions have become comfortable, established. Sort of like really nice flannel pajamas. That’s not to say nothing ever evolves; I mean, who wears the same pair of pajamas forever? And, if you talk to publishing people, you know those flannel pajamas are threadbare in parts, have a few holes, yet remain too familiar to abandon.

Now the analogy falls apart, mostly because while, sure, I can talk about pajamas with great authority, I’d rather talk about new jobs and new skills for 21st century (and beyond!) publishing companies. It’s a mix of stuff I’ve discussed before (as have others), stuff I’ve been mulling over, and stuff I’m test driving.


Via Zoltan Deak
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Rescooped by Dorothea Martin from Transmedia in Publishing
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The Future of Publishing

I will outline some technology driven changes that are going to revolutionize the publishing business and provide enormous opportunities to Transmedia storytellers.


Via Zoltan Deak
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Rescooped by Dorothea Martin from Transmedia: Storytelling for the Digital Age
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The future of books, today

The future of books, today | Transmedia + Storyuniverse | Scoop.it

"There is much talk of bright tomorrows for publishing at New York's Digital Book World expo, but how optimistic are readers?"

"When I phoned Neil Gaiman last week to ask him about the stramash over Apple's new iBooks Author app , he said publishing these days was like "the Klondike. Nobody knows what's going on. All they know is that there's gold in them thar hills and they want to try to get hold of it."

Gaiman gives "traditional publishing" five or "maybe 10 years … But that isn't going to mean fewer books. There'll be a lot more books – people will just find them differently.""


Via The Digital Rocking Chair
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