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Transmedia + Storyuniverse
Storyuniverses build on digital storytelling, spreading transmedia. Fiction supersedes reality
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Rescooped by Dorothea Martin from Transmedia: Storytelling for the Digital Age
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Simon Staffans: The audience is your channel

Simon Staffans: The audience is your channel | Transmedia + Storyuniverse | Scoop.it

"Now audiences can interact with - and even create - content, they can make or break it, argues MediaCity Finland's [Simon] Staffans" ...


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Rescooped by Dorothea Martin from Transmedia: Storytelling for the Digital Age
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Four criteria for evaluating IP and transmedia potential

Four criteria for evaluating IP and transmedia potential | Transmedia + Storyuniverse | Scoop.it

Simon_Staffans: 'A quick post on one thing I’ve been looking into lately; with all the rage around multiplatform storytelling, transmedia storytelling etc, many of the examples and projects up right now are ”fresh”' ...


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Margaret Doyle's comment, October 6, 2012 1:18 PM
Solid insights to remember.
Rescooped by Dorothea Martin from Transmedia: Storytelling for the Digital Age
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The 3 Pillars of Digital Storytelling

The 3 Pillars of Digital Storytelling | Transmedia + Storyuniverse | Scoop.it

Ingeborg van Beusekom: "Directing digital storytelling? What does that mean exactly? The word says it all: taking charge and thus taking control."

Directing digital storytelling means nothing more or less then attempting to build a conversation in time. In such a way that you control this conversation, to the extent possible in this virtual world. Hence the three pillars of Digital Storytelling.
The roadmap (interaction calendar)

The funnel (performance flow)

The dashboard (KPI monitor)


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Rescooped by Dorothea Martin from Transmedia: Storytelling for the Digital Age
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Five ways to create effective transmedia stories

Five ways to create effective transmedia stories | Transmedia + Storyuniverse | Scoop.it
In his keynote speech at DIY Days in New York earlier this month, self-proclaimed "story architect" Lance Weiler trumpeted transmedia storytelling as an "opportunity to lay story across the real world in a way that's never been possible."...

 

His 5 tips for multiplatform brand storytelling:

Reel 'em in Appeal to emotions Change over time Be surprising Feature the product prominently

Read more here.


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