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Transmedia + Storyuniverse
Storyuniverses build on digital storytelling, spreading transmedia. Fiction supersedes reality
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Rescooped by Dorothea Martin from Transmedia: Storytelling for the Digital Age
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Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest.

Initiative Vermisste Kinder [Missing Children's Initiative] or Transmedia at its finest. | Transmedia + Storyuniverse | Scoop.it

Ntabo0: "Using several media channel to tell their story (across several platforms, complementing each other), they were able to engage and convert people into brand evangelist (active seekers in this case) and exponentially increase the search radius. This campaign is simply brilliant."


Via The Digital Rocking Chair
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Rescooped by Dorothea Martin from Transmedia: Storytelling for the Digital Age
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In Ridley Scott's 'Prometheus,' the Advertising Is Part of the Picture

In Ridley Scott's 'Prometheus,' the Advertising Is Part of the Picture | Transmedia + Storyuniverse | Scoop.it
Unlike trailers, which use rapid-cut, repurposed footage 'transmedia' videos expand the movie's narrative.


DRC: For those "not yet versed in transmedia storytelling," Jeff Gomez & Simon Pulman cover the following:

The Creative/Marketing Line Has BlurredSuccessful Transmedia Engages on Multiple LevelsThe Marketing Is an Extension of the Story ItselfChallenge and Opportunity
Via The Digital Rocking Chair
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