MIT Open Documentary Lab: "The first [in] our series of interviews with digital storytellers, realized in collaboration with Filmmaker, here are the team behind the interactive storytelling platform Zeega."
ITVT: "This edition of StoryCentered features an interview with Peter de Maegd, story architect and producer of "The Spiral" [...] a new, interactive/participatory series from Caviar Films that will air across nine European countries next month."
Nina Lassam: "Instead of relying on the off-screen personalities and public appearance of the writer, director and major actors to sell the film, The Hunger Games marketing campaign has pivoted around the story itself" ...
"The film’s marketers have used Twitter, Tumblr and Facebook to direct people to an interactive microsite called thecapitol.pn. Visitors can register themselves as citizens of the fictional city, interact with other residents and become district mayors. In other words, the site was a gateway into the Hunger Games story."
This piece was written by Lauren Fisher for Simply Zesty - Lots of good insights and resources. I'm paraphrasing what caught my attention from the perspective of brand storytelling and how important narrative is in today's marketplace.
Social media now as an essential form of communication, another side we don't often consider is its role in the evolution of storytelling. Throughout nearly every society and stage in history, storytelling has had a crucial role to play.
How this applies to social media
**we are now all storytellers, telling a story about ourselves through social media that plays a crucial role in the way in which others perceive us, but also, interestingly, how our own lives are preserved.
Here's my takeaway:
**It's important for brands to tell stories that speak to their consumer's needs and core values. Stories that are constantly evolving and living in real time because of digital technology and social networking .
**Stories become conversations that can lead to transactions and brand loyalty
Those brands or individuals that are succeeding the most in social media are those that are able to tell the best stories through digital means, in the most interesting ways.
Some people understand this better than others. Some for example understand the need to constantly create new ‘chapters’ in the story, to use social media constantly to share and create information so that our own personal timelines or stories consistently grow and provide entertainment.
Not only building up a more complete history of ourselves, but a more adept form of entertainment at the time. In just a few years we will have mastered the art of social media and that means we will have become masters of storytelling.
********The consequences of this for society are wide-reaching and most importantly, fundamental for connecting societies and individuals in a completely new way.
Curated by Jan Gordon covering "Storytelling, Social Media & Beyond"
Anthony Kaufman: "The documentary filmmakers and media producers who are venturing out into the world of transmedia or interactive storytelling have advanced storytelling, but have spent much time, elbow grease, and sweat on their projects."
Das Phänomen des "Binge-watching"s (Komakucken?!) und "Hyperserien"
“I’ve always said that I don’t see my show as serialized so much as hyperserialized,” explains Vince Gilligan, creator of AMC’s Breaking Bad. “That is something that, honestly, I wouldn’t have been allowed to do 10 or 15 years ago.”
Während Serien wie Sopranos, The Wire oder Deadwood zuerst ihre Charaktere entwickelten und die Handlung erst an zweiter Stelle kam, entwerfen heutige "Hyperserien" Tableaus, die von einer zentralen Frage vorwärts getrieben werden - und noch größeres Suchtpotenzial haben:
"And that’s ultimately the biggest difference between the Hyperserials and the legendary shows that spawned them: a purer, more intense focus on one linear, series-long plotline. Hyperserials tend to do away with recaps, teasers, and exposition of any kind. They make even less sense when viewed out of order"
Joe Berkowitz: "Upright Citizen Brigade founding member Matt Besser is one of the world’s leading improvers. Here, the off-the-cuff expert offers wisdom on how to free associate your way to solid spontaneous storytelling" ...
Annalee Newitz: "Whenever a reboot or remake of a movie comes out, people complain that it's "not original." When creators turn a book or comic into a TV show, critics sneer at Hollywood for having "no new ideas." But they're wrong." - Retelling a story is part of storytelling
Via The Digital Rocking Chair
Arnau Gifreu Castells: "Mixing documentary (non-fiction) and game (fiction) seems a strategy that many interactive documentary producers are considering, because the fact of reality combined with a structure that includes the users and put themselves at the heart of the action, creates a much more hyper and immersed scenario for the interactive documentary and its participants"...
What happens within Skyrim's snowy borders is a step closer to the holodeck fantasy many game designers and players are familiar with – an immersive, dynamic environment that responds to the player's actions in a coherent, even dramatic way.
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