In Ridley Scott's 'Prometheus,' the Advertising Is Part of the Picture | Transmedia + Storyuniverse |
Unlike trailers, which use rapid-cut, repurposed footage 'transmedia' videos expand the movie's narrative.

DRC: For those "not yet versed in transmedia storytelling," Jeff Gomez & Simon Pulman cover the following:

The Creative/Marketing Line Has BlurredSuccessful Transmedia Engages on Multiple LevelsThe Marketing Is an Extension of the Story ItselfChallenge and Opportunity
Via The Digital Rocking Chair