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Transmedia + Storyuniverse
Storyuniverses build on digital storytelling, spreading transmedia. Fiction supersedes reality
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Rescooped by Dorothea Martin from Transmedia: Storytelling for the Digital Age
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The Declining Story of Celebrity in Book Marketing

The Declining Story of Celebrity in Book Marketing | Transmedia + Storyuniverse | Scoop.it

Nina Lassam: "Instead of relying on the off-screen personalities and public appearance of the writer, director and major actors to sell the film, The Hunger Games marketing campaign has pivoted around the story itself" ...

"The film’s marketers have used Twitter, Tumblr and Facebook to direct people to an interactive microsite called thecapitol.pn. Visitors can register themselves as citizens of the fictional city, interact with other residents and become district mayors. In other words, the site was a gateway into the Hunger Games story."

--> Most good stories can sell themselves


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Rescooped by Dorothea Martin from Transmedia: Storytelling for the Digital Age
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Budweiser Flash Fans: Five Phases of A Transmedia Marketing Campaign

Budweiser Flash Fans: Five Phases of A Transmedia Marketing Campaign | Transmedia + Storyuniverse | Scoop.it

Emotionalisierung dank Sport. Aber ist es wirklich eine Geschichte?

"Budweiser Canada created a transmedia marketing movement and invited all of us to become a part of it. Here are five phases to create your own."


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Martin (Marty) Smith's comment, February 7, 2012 6:56 PM
Love concept of "flash fans" cool scoop thanks. Martin
Rescooped by Dorothea Martin from Transmedia: Storytelling for the Digital Age
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No Longer An Awkward Teenager? Gamification Grows Up

No Longer An Awkward Teenager? Gamification Grows Up | Transmedia + Storyuniverse | Scoop.it
Over the last year, you may have noticed that a once-niche trend not only crept into the mainstream, but is starting to really make a big splash.

 

[A look at how Badgeville, Big Door and Bunchball differ in their approach to gamification.]


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