Five ways to create effective transmedia stories | Transmedia + Storyuniverse | Scoop.it
In his keynote speech at DIY Days in New York earlier this month, self-proclaimed "story architect" Lance Weiler trumpeted transmedia storytelling as an "opportunity to lay story across the real world in a way that's never been possible."...

 

His 5 tips for multiplatform brand storytelling:

Reel 'em in Appeal to emotions Change over time Be surprising Feature the product prominently

Read more here.


Via The Digital Rocking Chair