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Transmedia + Storyuniverse
Storyuniverses build on digital storytelling, spreading transmedia. Fiction supersedes reality
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Rescooped by Dorothea Martin from Transmedia: Storytelling for the Digital Age
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21st Century Play Dates: How USC Annenberg’s Innovation Lab brings together diverse communities to provoke innovation [#Transmedia]

21st Century Play Dates: How USC Annenberg’s Innovation Lab brings together diverse communities to provoke innovation [#Transmedia] | Transmedia + Storyuniverse | Scoop.it

Susan Resnick West:  "Over the past two years, we have been designing an innovation process we call “Think & Do.” These 6-hour workshops provide a formal but atypical ideation process through which people tackle provocative questions and develop new products and collaborations."

 

[Co-Authored by Erin Reilly, Jake de Grazia]


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 15, 2013 2:25 AM

An in-depth look at the development of USC’s Annenberg Innovation Lab's (AIL) new innovation process called Think & Do.  It looks like transmedia projects are natural outcomes of these collaborations.   Plus, there's a great resource list at the end of the paper for those wishing to try it themselves.

Necantis's curator insight, July 26, 2014 7:38 AM

Useful insights for the innohub skiing week

Rescooped by Dorothea Martin from Storytelling, Social Media and beyond
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Why We Need Storytellers at the Heart of Product Development | UX Magazine

Why We Need Storytellers at the Heart of Product Development | UX Magazine | Transmedia + Storyuniverse | Scoop.it

A product is more than an idea, it's more than a website, and it's more than a transaction or list of functionalities. A product should provide an experience or service that adds value to someone's life through fulfilling a need or satisfying a desire. The ultimate question then becomes: who identifies that value? Maybe it isn't the product manager, marketer, technologist, or designer; perhaps what we need is a new role: the product storyteller.

 

Are you a product storyteller? Whether you are an entrepreneur, small biz owner, or in marketing/branding, I think you should be!

 

This is a thoughtful discussion about product creation and the role of the storyteller in the entire development process. I like how the author identifies story work in all phases of the product cycle. She makes great points that will help us all connect better with consumers.

 

But as the author says, "The challenge today is that we face a shortage of storytellers because our current organizational structures and cultures are not optimized for the activities involved in storytelling."

 

It also sounds like in the future there should actually be a position called "Product Storyteller!" I hope that the powers-that-be are listening.


Via Karen Dietz, janlgordon
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Rowan Norrie's comment, February 28, 2012 3:32 AM
That's perfect Karen! The article explains so clearly the need to build a story across all stages of the product development cycle. Now I know what to put on my CV - I am a storyteller :)
Karen Dietz's comment, February 28, 2012 12:00 PM
Thanks for re-scooping this Dorothea! Have a great week.
Karen Dietz's comment, February 28, 2012 12:01 PM
Yippee!