The Hunger Games’ Katniss Everdeen: The Heroine the World Needs Right Now | Transmedia + Storyuniverse |

"In The Hunger Games, Katniss Everdeen embarks on a hero’s journey armed only with her bow, her arrow and her wits [...]  But in the real world, the character Katniss Everdeen faces an even greater challenge: Proving that pop culture will embrace a heroine capable of holding her own with the big boys."


The film has been running an excellent transmedia marketing campaign in the build-up to the film's release.  You'll find a comprehensive summary of the campaign over at Tinhat Creative.

Via The Digital Rocking Chair