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Transmedia + Storyuniverse
Storyuniverses build on digital storytelling, spreading transmedia. Fiction supersedes reality
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Rescooped by Dorothea Martin from Transmedia: Storytelling for the Digital Age
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Digital storytelling: How to tell a story that stands out in the digital age

Digital storytelling: How to tell a story that stands out in the digital age | Transmedia + Storyuniverse | Scoop.it

Jasper Visser: "To address the most important issue first: there is no such thing as digital storytelling. There’s only storytelling in the digital age, and frankly speaking this isn’t much different from storytelling in the age of hunters, gatherers, dinosaurs and ICQ" ...


Via The Digital Rocking Chair
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ChelseyMarie's curator insight, January 18, 2013 8:10 PM

What the video! It's amazing.  Book Burn Pary!!! YESSS.

Rescooped by Dorothea Martin from Communication narrative & Storytelling
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Digital Storytelling and the Common Core

A presentation connecting digital writing with standards-based assessments...

Via Gust MEES, Sémio PUB
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Baiba Svenca's comment, April 22, 2012 1:50 PM
You are very welcome dear Gust Mees :)
Rescooped by Dorothea Martin from Transmedia: Storytelling for the Digital Age
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The 3 Pillars of Digital Storytelling

The 3 Pillars of Digital Storytelling | Transmedia + Storyuniverse | Scoop.it

Ingeborg van Beusekom: "Directing digital storytelling? What does that mean exactly? The word says it all: taking charge and thus taking control."

Directing digital storytelling means nothing more or less then attempting to build a conversation in time. In such a way that you control this conversation, to the extent possible in this virtual world. Hence the three pillars of Digital Storytelling.
The roadmap (interaction calendar)

The funnel (performance flow)

The dashboard (KPI monitor)


Via The Digital Rocking Chair
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Rescooped by Dorothea Martin from Storytelling, Social Media and beyond
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Social Media has Evolved into the Art of Storytelling, and We Must All Become Masters of it.

Social Media has Evolved into the Art of Storytelling, and We Must All Become Masters of it. | Transmedia + Storyuniverse | Scoop.it

This piece was written by Lauren Fisher for Simply Zesty - Lots of good insights and resources. I'm paraphrasing what caught my attention from the perspective of brand storytelling and how important narrative is in today's marketplace.


Excerpt:


Social media now as an essential form of communication, another side we don't often consider is its role in the evolution of storytelling. Throughout nearly every society and stage in history, storytelling has had a crucial role to play.



How this applies to social media


**we are now all storytellers, telling a story about ourselves through social media that plays a crucial role in the way in which others perceive us, but also, interestingly, how our own lives are preserved.


Here's my takeaway:


**It's important for brands to tell stories that speak to their consumer's needs and core values. Stories that are constantly evolving and living in real time because of digital technology and social networking .


**Stories become conversations that can lead to transactions and brand loyalty


Those brands or individuals that are succeeding the most in social media are those that are able to tell the best stories through digital means, in the most interesting ways.


Some people understand this better than others. Some for example understand the need to constantly create new ‘chapters’ in the story, to use social media constantly to share and create information so that our own personal timelines or stories consistently grow and provide entertainment.


Not only building up a more complete history of ourselves, but a more adept form of entertainment at the time. In just a few years we will have mastered the art of social media and that means we will have become masters of storytelling.


********The consequences of this for society are wide-reaching and most importantly, fundamental for connecting societies and individuals in a completely new way.


Curated by Jan Gordon covering "Storytelling, Social Media & Beyond"


Read full article here: [http://bit.ly/vjd2fw]


Via Gregg Morris, janlgordon
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janlgordon's comment, November 20, 2011 10:29 AM
Hi Gregg, This piece is a real gem, thanks for sharing it!
Gregg Morris's comment, November 20, 2011 10:49 AM
Thank you Jan!