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Transmedia + Storyuniverse
Storyuniverses build on digital storytelling, spreading transmedia. Fiction supersedes reality
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Rescooped by Dorothea Martin from Transmedia: Storytelling for the Digital Age
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Fight Club, Cinderella, and What Storytelling Means for Brands

Fight Club, Cinderella, and What Storytelling Means for Brands | Transmedia + Storyuniverse | Scoop.it

Claire Robinson: "What has Cinderella got in common with Fight Club? Lots, according to Jon King, Story Worldwide’s Chief Storyteller."


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Rescooped by Dorothea Martin from Transmedia: Storytelling for the Digital Age
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Transmedia Storytelling for Branding & Education

"Transmedia content doesn't promote a product it becomes part of the product!


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