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Go get grubby! [A look at the #Transmedia extensions of EMMY Award winning, dirtgirlworld]

Go get grubby!  [A look at the #Transmedia extensions of EMMY Award winning, dirtgirlworld] | Transmedia Storytelling & Stratergy | Scoop.it

Via The Digital Rocking Chair
tansmedia's insight:

Brilliant and exciting! I love this idea

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The Digital Rocking Chair's curator insight, September 20, 2013 2:42 AM


Fiona Milburn:  'Cate McQuillen and Hewey Eustace of mememe productions are the creative force behind the Emmy Award winning dirtgirlworld.  Made for 4 to 7-year-olds, this quirky eco-series and transmedia property teaches children that we protect what we love. Dirtgirlworld is a celebration of life outside with the main characters, dirtgirl and scrapboy, inviting us all to “go get grubby!”'

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How To Get 300% More People To Read Your Content

How To Get 300% More People To Read Your Content | Transmedia Storytelling & Stratergy | Scoop.it
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.
tansmedia's insight:

So I was sitting at my computer and had just finished my 2nd lemon honey and ginger tea...I found a link on twitter to this article about how story engages people..#listening?

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New SEO Methods Reward Quality Content and Audience Engagement Skills

New SEO Methods Reward Quality Content and Audience Engagement Skills | Transmedia Storytelling & Stratergy | Scoop.it

 

 


Via Robin Good
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Celebritize You's comment, July 1, 2013 10:14 PM
Many of my clients are still thinking old SEO. Ugggh.
Sigrid de Kaste's curator insight, July 3, 2013 5:44 AM

In my opinion Marketing Knowledge has always played a large part of SEO

Johnny's curator insight, July 7, 2013 3:05 AM

Check ou the info graphic...

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Arts on Tumblr: the right audience engagement tool for your venue?

Arts on Tumblr: the right audience engagement tool for your venue? | Transmedia Storytelling & Stratergy | Scoop.it
More and more galleries and museums are turning to Tumblr, increasing engagement with teens and younger audiences (RT @danamuses: Thinking about using tumblr at your museum?
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Why Isn’t My Social Media Campaign Successful?

Why Isn’t My Social Media Campaign Successful? | Transmedia Storytelling & Stratergy | Scoop.it
Learn why your social media marketing campaign may be failing -- and what you can do about it!. Read more at Web Canvas Designs digital marketing blog. (Why Isn't My Social Media Campaign Successful?
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Guillermo Del Toro Reveals His 5 Biggest Tips For Making A Movie

Guillermo Del Toro Reveals His 5 Biggest Tips For Making A Movie | Transmedia Storytelling & Stratergy | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, November 10, 2013 12:20 AM


"The genre-master filmmaker behind Pan's Labyrinth , Hellboy , and Pacific Rim gives BuzzFeed his insight on telling great stories" ...

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The 15 Things I've Learned about Transmedia Storytelling

The 15 Things I've Learned about Transmedia Storytelling | Transmedia Storytelling & Stratergy | Scoop.it
Ingrid Kopp, the Tribeca Film Institute's Director of Digital Initiatives, recently shared her wisdom garnered over the year's she has spent in the transmedia world in a presentation for the X Media Lab conference in Switzerland.
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The James MacTaggart Memorial Lecture 2013: Kevin Spacey

From his unique perspective as a director, producer and actor working across the world on stage and screen, mainstream networks and the internet, Kevin Space...
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Fan Power: Hunger Is Not a Game, Revisited

Fan Power: Hunger Is Not a Game, Revisited | Transmedia Storytelling & Stratergy | Scoop.it
The dispute between the distributor of “The Hunger Games” movie and Oxfam is another example of how fan activism can challenge corporate control.
tansmedia's insight:

Truly inspiring and a testament to fan power. The beauty of Transmedia is that it is owned by the people and fans decide. The fact that it can be used to create a movement and insight social change should be embraced by big corporations 

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Rescooped by tansmedia from Transmedia Sprocketeer!
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The 9 “C”s of Awesome Storytelling

The 9 “C”s of Awesome Storytelling | Transmedia Storytelling & Stratergy | Scoop.it
Challenge what you think you know

Via Suzette Soucie
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Suzette Soucie's curator insight, June 5, 2013 11:11 PM

Transmedia storytelling really is a virgin territory. Not because it's never been done before, but because we have such nifty new tools to do it with. And if we keep our eye on the prize of immersive storytelling, we will do extraordinary things with these nifty tools - instead of just stuff.  Although I have zero interest in storytelling for selling cars or clothes or any of the plethora of things that don't really enrich our lives, I do have a lot to learn from those that do.  Because selling ideas offers the greatest hope for meaningful, paradigm shifting collaboration and change.

 

RIght now I am working on a proposal and proof of concept for a PTSD project.  It is extraordinary.  And desperately needed.  And will only come to fruition if I can sell the idea for funding.  Time to put these 9 "C"s to good use.

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Twitter Founder Reveals Secret Formula for Getting Rich Online | Wired Business | Wired.com

Twitter Founder Reveals Secret Formula for Getting Rich Online | Wired Business | Wired.com | Transmedia Storytelling & Stratergy | Scoop.it
The co-creator of Twitter and Blogger has decided that "the internet is simply a giant machine designed to give people what they want." Here's what this grand unified theory means and where it came from.
tansmedia's insight:

"What the internet is doing now is connecting everyone and everything, every event and every thought, in multiple ways — layer upon layer of connection. Increasingly, everything that happens and everything we do, everyplace you go and check in, every thought you have and share, and every person who liked that thought… is all connected…and it keeps multiplying relentlessly.”

 
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Video games have more storytelling potential than any other medium

Video games have more storytelling potential than any other medium | Transmedia Storytelling & Stratergy | Scoop.it
Video games have the potential to be much more effective than books or films could ever be.

Via Sandrine Joly
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Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms]

Building Market Intelligence [& Audiences for Sustainable Storytelling Platforms] | Transmedia Storytelling & Stratergy | Scoop.it

Gunther Sonnenfeld:  "The multi-platform space is no doubt an exciting one, and not without its debates, but I wanted to focus this post on the subject of my talk down there [Sydney, Australia], the notion of building intelligence" ...


Via The Digital Rocking Chair, Sandrine Joly
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J.R.R. Tolkien’s Top 10 Tips for Writers | Bestseller Labs

J.R.R. Tolkien’s Top 10 Tips for Writers | Bestseller Labs | Transmedia Storytelling & Stratergy | Scoop.it
JRR Tolkein's top 10 tips for writers are revealed - discover the storycraft secrets of the master author of The Hobbit and The Lord Of The Rings.

Via Sandrine Joly
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Moving From Data to Wisdom with Transmedia Storytelling - Transmedia Digest

Moving From Data to Wisdom with Transmedia Storytelling - Transmedia Digest | Transmedia Storytelling & Stratergy | Scoop.it
Transmedia storytelling should be a key tool for anyone wanting to bring about change.

Via Simon Staffans
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Simon Staffans's curator insight, April 11, 2:20 PM

About using transmedia storytelling to add needed context.

Karen B Wehner's curator insight, April 13, 9:40 AM

Briefly but nicely put. The full version from which this is excerpted is worth a read:  http://www.jfs.tku.edu.tw/18-3/A05.pdf

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Online Video Performance: Maximizing Audience Engagement ...

Online Video Performance: Maximizing Audience Engagement ... | Transmedia Storytelling & Stratergy | Scoop.it
Online Video Performance: Maximizing Audience Engagement – Infographic. MaximizingAudienceEngagement_51d1e28252a11. Video content is getting bigger and bigger on the net, and so is consumption. However, just ...
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Tablet Publishing magazine: TNM Digital Media launches single issue app - Talking New Media

Tablet Publishing magazine: TNM Digital Media launches single issue app - Talking New Media | Transmedia Storytelling & Stratergy | Scoop.it
Talking New Media Tablet Publishing magazine: TNM Digital Media launches single issue app Talking New Media Tablet Publishing – Winter 2013 is a stand-alone app, part of a series of digital publishing experiments being conducted by the same team...
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An Initiate’s Guide to Map-less Spaces

An Initiate’s Guide to Map-less Spaces | Transmedia Storytelling & Stratergy | Scoop.it
There is lots of advice everywhere about how to run your business, and build a “career,” develop your craft, your art, and so on. But if you’re someone like me, you won’t readily find advice for th...
tansmedia's insight:

Amazing insightful article. I love how she desbribes the challenge of treading new ground.

 

And this quote.... “All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident.”  - Arthur Schopenhauer 


 

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Netflix's Sarandos says company is eyeing film projects

Netflix's Sarandos says company is eyeing film projects | Transmedia Storytelling & Stratergy | Scoop.it
Netflix Inc., the world’s largest streaming subscription service, is evaluating potential film projects and suggested its programming budget would increase if the company expands into original movies.

Via Digital Cinema in Transition
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YouTube is Vaudeville 2.0

YouTube is Vaudeville 2.0 | Transmedia Storytelling & Stratergy | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, October 16, 2013 1:42 AM


Jim Stewartson:  "Alternate reality games, transmedia, viral marketing, second screen apps, augmented reality, and countless other experimental forms of Internet storytelling are this century’s equivalent of the nickelodeon, a bunch of techniques that, in isolation, are gimmicks but as the building blocks for a new, integrated storytelling format, represent the shape of things to come."

Nicko Gibson's curator insight, October 16, 2013 9:07 AM
"The only people who watch commercials are the ones who can’t figure out their DVRs. "     "The only companies who pay for TV commercials are the ones who can’t figure out the Internet."
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Indie Transmedia vs Branded Marketing

Indie Transmedia vs Branded Marketing | Transmedia Storytelling & Stratergy | Scoop.it

Mike Vogel:  "Almost every time I read about transmedia lately, it’s about a large movie franchise is launching a mobile game, or how a major TV show is going to release a few webisodes" ...


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, October 10, 2013 3:16 PM


If you haven't seen Chipotle's short film The Scarecrow then you might like to watch it here before reading Mike Vogel's article.  And, also check out Funny or Die's version called Honest Scarecrow.

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What are the key differences between the big 6 social media platforms? - SuccessMatters; Employee to Entrepreneur in 12 simple steps

What are the key differences between the big 6 social media platforms? - SuccessMatters; Employee to Entrepreneur in 12 simple steps | Transmedia Storytelling & Stratergy | Scoop.it
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Socail media personality

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The Hunger Games -Transmedia engagement participatory culture to activism

The Hunger Games -Transmedia engagement participatory culture to activism | Transmedia Storytelling & Stratergy | Scoop.it
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Great Read

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How to Analyze Transmedia Narratives?

Conference “New Media: Changing Media Landscapes” - St.

Via Sandrine Joly
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What storytelling does to our brains

What storytelling does to our brains | Transmedia Storytelling & Stratergy | Scoop.it

Storytelling is one of the most overused and underused techniques at the same time. In this post, we are revealing what storytelling does to our brains.


Via José Carlos, Sandrine Joly
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Meryl Jaffe, PhD's comment, December 5, 2012 12:42 PM
Thanks for the article.
José Carlos's comment, December 5, 2012 1:25 PM
you are welcome :)
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Adventures in Transmedia

Adventures in Transmedia | Transmedia Storytelling & Stratergy | Scoop.it

Andrea Mulle:  "Leveraging the individual strengths of multiple storytelling platforms, transmedia builds a storyworld meant to engage and involve its audience and delivers an informative, entertaining experience" ...


Via The Digital Rocking Chair, Sandrine Joly
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