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Transmedia Storytelling meets Tourism
Transmedia Storytelling, Tourism, Digital Media, Marketing
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How we're using mobile to shop

How we're using mobile to shop | Transmedia Storytelling meets Tourism | Scoop.it
Optimizing the in-store experience will be key to serving customers in the best and most efficient way.
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Create valuable content #google

Create valuable content #google | Transmedia Storytelling meets Tourism | Scoop.it
The key to creating a great website is to create the best possible experience for your audience with original and high quality content. If people find your site useful and unique, they may come back a
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What Are Top Graphic and Web Design Trends in 2015?

What Are Top Graphic and Web Design Trends in 2015? | Transmedia Storytelling meets Tourism | Scoop.it

Let's talk about latest web design trends and standards in 2015. And we also help you by sharing tools, that help you achieve trendy looks. Check it out!

 

For every trend, I will provide you some data and research that supports the fact followed with examples of real websites utilizing it. I will also recommend some tools, resources and services for implementing the trend into your project...


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, April 10, 10:42 AM

Creativity with your coffee and a useful list of design resources.

Marco Favero's curator insight, April 11, 10:25 AM

aggiungi la tua intuizione ...

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Tecnologia Gillette Inspirada nos Vingadores: Uma Nova Era do Barbear

Uma lâmina poderia ser recriada com tecnologia inspirada nos Vingadores da Marvel, mas claramente não deveria. Veja o que acontece quanto Gillette se une às ...
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Social Sharing: How to Get More People to Share Your Content

Social Sharing: How to Get More People to Share Your Content | Transmedia Storytelling meets Tourism | Scoop.it
Social Media Marketing Podcast 140, in this episode Mark Schaefer will explore why people share content via social media and how to use social sharing.
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Is Technology Making Us Better Storytellers?

Is Technology Making Us Better Storytellers? | Transmedia Storytelling meets Tourism | Scoop.it
How have stories changed in the age of social media? The minds behind House of Cards, This American Life, and The Moth discuss.

Via siobhan-o-flynn
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How Partnerships Amplify Brand Stories and Accelerate Change

How Partnerships Amplify Brand Stories and Accelerate Change | Transmedia Storytelling meets Tourism | Scoop.it
To mark International Women’s Day, the Clinton Foundation’s campaign, Not There, has familiar ads from global brands with women removed from their imagery
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Duolingo Adds Klingon to its Language-Learning Platform

Duolingo Adds Klingon to its Language-Learning Platform | Transmedia Storytelling meets Tourism | Scoop.it
In loving memory of Leonard Nimoy who passed away earlier this year, it may be, ahem, logical to revisit old episodes of ‘Star Trek’ or brush up on your Klingon…
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world's first ever pop-up library made entirely of books

world's first ever pop-up library made entirely of books | Transmedia Storytelling meets Tourism | Scoop.it

Later this year, The Bay Area Book Festival will be home to Lacuna, the world's first ever pop-up library made entirely of books.

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The 10 types of people you will see on Twitter's Periscope

The 10 types of people you will see on Twitter's Periscope | Transmedia Storytelling meets Tourism | Scoop.it
From the 3am drunk to the citizen journalist to the pervert, introducing the new stars of Twitter’s live-streaming app
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How Top Travel Brands on Social Media Perform on Pinterest, Vine and Tumblr

How Top Travel Brands on Social Media Perform on Pinterest, Vine and Tumblr | Transmedia Storytelling meets Tourism | Scoop.it
A quick survey of the top travel brands' presence on Pinterest, Vine, and Tumblr.
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Report: Travel Brands in a Multi-Screen World

Report: Travel Brands in a Multi-Screen World | Transmedia Storytelling meets Tourism | Scoop.it
Today we are launching a new FREE Skift Trends Report, Travel Brands in a Multi-Screen World, brought to you in partnership with Adobe. Download the Report
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How Google Judges Quality and What You Should Do About It

How Google Judges Quality and What You Should Do About It | Transmedia Storytelling meets Tourism | Scoop.it
Why is quality important? Because Google says it is. Make your content possess true quality and raise your search rankings – Content Marketing Institute.

Via Neil Ferree, massimo facchinetti
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Neil Ferree's curator insight, April 10, 3:48 PM

We have Two Masters so serve


1) The Google SE Bot and 2) Our Readers


You can create quality content the SE bots like but unless your audience finds it interesting, funny, entertaining or educational, get SEO/SEM doesn't matter.

Randy Bauer's curator insight, April 11, 2:25 PM

You Must Engage Your Audience.

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Storytelling Wins Again: Top Business Skill of the Future

Storytelling Wins Again: Top Business Skill of the Future | Transmedia Storytelling meets Tourism | Scoop.it
Storytelling has been the buzzword off and on since advertising became a thing.

Via Karen Dietz, malek, massimo facchinetti
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Karen Dietz's curator insight, April 10, 12:14 PM

I like how this post goes through the necessity of building storytelling skills today in order to survive and thrive in the marketplace of tomorrow.


The author, Shane Snow, links storytelling into the ability of a company to create effective content to capture customers. He talks about the huge shift in advertising and marketing that has been happening, and how storytelling is the critical factor. In fact storytelling is now a core competence that every business needs to pay attention to.


This is a quick read, with an important business slant that you are going to want to capture and use.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Janet Vasil's curator insight, April 11, 2:51 PM

Facts and figures are important but they'll resonate better when paired with a story. Stories make ideas stick.

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Fix Your Really Bad PowerPoint based on an ebook by Seth Godin

Hate 'Really Bad PowerPoint'? So do we. Coincidentally, so does our favourite marketer : Seth Godin. Enjoy his timeless wisdom.
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Target, G-Star, and Levi’s Show How To Embed Purpose Into Your Products

Target, G-Star, and Levi’s Show How To Embed Purpose Into Your Products | Transmedia Storytelling meets Tourism | Scoop.it
Consumers are looking for rich, meaningful and purposeful engagements with brands at every touch point
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The Power of Storytelling in Social Media Marketing

The Power of Storytelling in Social Media Marketing | Transmedia Storytelling meets Tourism | Scoop.it
What keeps you coming back to your favorite books, TV series or movies? A good story. Publishers and producers know this and have become masters at using the power of story to draw big audiences.

T

Via siobhan-o-flynn
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6 ways wearables will transform small and growing businesses

6 ways wearables will transform small and growing businesses | Transmedia Storytelling meets Tourism | Scoop.it
Sponsored For startups and small businesses, wearables can be money-saving and productivity-enhancing tools.
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As Airline Seats Get Tighter, Some Are Getting Smarter

As Airline Seats Get Tighter, Some Are Getting Smarter | Transmedia Storytelling meets Tourism | Scoop.it
The next time you find yourself in an economy aircraft seat, pay particular attention to where some of that seat’s features may be. If there’s a power outlet, where is it? Is in the armrest, on the back of the seat in front of you, or maybe even hidden away [...]
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Neil DeGrasse Tyson's Genius Plan To Make Science A Hit On Late-Night TV

Neil DeGrasse Tyson's Genius Plan To Make Science A Hit On Late-Night TV | Transmedia Storytelling meets Tourism | Scoop.it
The scientist is taking his podcast and bringing it to TV, with the hopes of making the 11 p.m. slot a little more enlightening.
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Be Prepared for Tech to Fail, Says Virgin Atlantic's Brand Director

Be Prepared for Tech to Fail, Says Virgin Atlantic's Brand Director | Transmedia Storytelling meets Tourism | Scoop.it
In an introduction to his upcoming presentation at the Passenger Experience Conference, set to take place next week as part of the Aircraft Interiors Expo
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Mobile Devices Generate 25% of U.S. Digital Travel Transactions

Mobile Devices Generate 25% of U.S. Digital Travel Transactions | Transmedia Storytelling meets Tourism | Scoop.it
These four charts, below, from ad tech company Criteo's latest quarterly "State of Mobile Commerce" report explain it all. According to the latest report f
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6 Social Media Productivity Tools

6 Social Media Productivity Tools | Transmedia Storytelling meets Tourism | Scoop.it
Social media is a great place to waste time. Here are 6 social media productivity tools to help you save time, be more productive, successful and efficient
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