Transmedia Storytelling meets Tourism
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Transmedia Storytelling meets Tourism
Transmedia Storytelling, Tourism, Digital Media, Marketing
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Consumer Neuroscience, Consulting & Research | ZESTx Labs

Consumer Neuroscience, Consulting & Research | ZESTx Labs | Transmedia Storytelling meets Tourism | Scoop.it
We are a research firm that specializes in the application of neuroscience to marketing and consumer behavior.
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Step into a brand story driven by users' ‘likes'

Step into a brand story driven by users' ‘likes' | Transmedia Storytelling meets Tourism | Scoop.it
Eyewear brand Persol launched an interactive graphic novel on social media, letting fans decide what happens next in the story.
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What type of flower is that in that Van Gogh? Let an app tell ya

What type of flower is that in that Van Gogh? Let an app tell ya | Transmedia Storytelling meets Tourism | Scoop.it
ASK Brooklyn Museum, an app created specifically to make the museum visit more engaging, lets users ask detailed questions during their visit.
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Leveraging Intelligent Customer Service Systems to Personalize Brand Experience

Leveraging Intelligent Customer Service Systems to Personalize Brand Experience | Transmedia Storytelling meets Tourism | Scoop.it
Brands are looking to artifically intelligent customer service to better expedite requests and anticipate consumer needs
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7 New Tools That Will Streamline Your Marketing Campaigns | Fox News

7 New Tools That Will Streamline Your Marketing Campaigns | Fox News | Transmedia Storytelling meets Tourism | Scoop.it
Ever hear of Quuu.co or Narrow.io? It's time you did.
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KPIs For Social Media Monitoring: A "How-To" Guide - Social Media Week

KPIs For Social Media Monitoring: A "How-To" Guide - Social Media Week | Transmedia Storytelling meets Tourism | Scoop.it
Get a breakdown of how data can be acquired through social media monitoring, along with advice on how to attain actionable insights to optimize your business practices. This article is brought to you by our partners, Synthesio.
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Understanding the new layers of digital engagement

Understanding the new layers of digital engagement | Transmedia Storytelling meets Tourism | Scoop.it
Key takeaways from PSFK’s Future of Advertising Report identify the four layers of effective consumer outreach.
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Vittorio Canavese's curator insight, April 29, 5:47 AM
I livelli di coinvolgimento digitale
Agnès's curator insight, May 2, 10:47 AM
Autres appellations des 4 C , Create / Communicate / commune / collaborate
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This Arcade-style Gym Makes Us Want To Exercise

This Arcade-style Gym Makes Us Want To Exercise | Transmedia Storytelling meets Tourism | Scoop.it
A NYC fitness center installed a gamified section that adds fun to working out
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6×9: A virtual experience of solitary confinement

6×9: A virtual experience of solitary confinement | Transmedia Storytelling meets Tourism | Scoop.it
What’s it like to spend 23 hours a day in a cell measuring 6x9 feet for days, weeks, months or even years? 6x9 is the Guardian’s first virtual reality experience, placing you inside a US solitary confinement prison cell, and telling the a story of the psychological damage that can ensue from isolation.

Via Eva Dominguez
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Eva Dominguez's curator insight, April 28, 9:45 AM
#spatial #immersion #first-person in immersive virtual reality
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Dancing on the point of a needle – the art of stitching stories together

Dancing on the point of a needle – the art of stitching stories together | Transmedia Storytelling meets Tourism | Scoop.it
Recently I’ve been involved in evaluating and consulting on a number of projects touching on transmedia storytelling as well as virtual reality and generally striving to explore new territories and new ways of telling stories and reaching people. A discussion I had with one of the projects led to an analogy that feels truer the…

Via Simon Staffans, Andrea Rossi
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Simon Staffans's curator insight, April 27, 6:14 AM
Some thoughts on how we create stories and work with the audience
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And, But, Therefore: Randy Olson and the Art of Science Storytelling, Part 2

And, But, Therefore: Randy Olson and the Art of Science Storytelling, Part 2 | Transmedia Storytelling meets Tourism | Scoop.it
Randy Olson, as you may know, is the scientist-turned-filmmaker whose movies include
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And, But, Therefore: Randy Olson and the Art of Science Storytelling, Part 3

And, But, Therefore: Randy Olson and the Art of Science Storytelling, Part 3 | Transmedia Storytelling meets Tourism | Scoop.it
In parts 1 and 2, we looked at Randy Olson'
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Why Brands Need to Skip the Ads and Start Telling Stories

Why Brands Need to Skip the Ads and Start Telling Stories | Transmedia Storytelling meets Tourism | Scoop.it
                   Scott Donaton You can skip this ad in 5, 4, 3, 2, 1 … skip ad. C'mon, you know you want to. We all do.

Via José Carlos
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Esta Camisa Para Viajantes Possui 40 Ícones Que Vão Te Permitir Comunicar Em Qualquer País

Esta Camisa Para Viajantes Possui 40 Ícones Que Vão Te Permitir Comunicar Em Qualquer País | Transmedia Storytelling meets Tourism | Scoop.it
Fotos da camisa para viajantes com 40 ícones que vão te permitir comunicar em qualquer país.
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Paul Zak: Trust, morality - and oxytocin

http://www.ted.com Where does morality come from -- physically, in the brain? In this talk neuroeconomist Paul Zak shows why he believes oxytocin (he call
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Send Holographic Messages To Your Friends And Family

Send Holographic Messages To Your Friends And Family | Transmedia Storytelling meets Tourism | Scoop.it
This startup is among the first to offer the ability to record and share holographic messages
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Yes, Instagram has become another way book a hotel room

Yes, Instagram has become another way book a hotel room | Transmedia Storytelling meets Tourism | Scoop.it
Partnering up with LiketoKnow.it, Starwood hotels want to capture the attention of Instagram users following their favorite bloggers.
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Are SPOCs a better option for online education than MOOCs? - NEO BLOG

Are SPOCs a better option for online education than MOOCs? - NEO BLOG | Transmedia Storytelling meets Tourism | Scoop.it
SPOCs, or Specific Private Online Courses, are probably a better option for online education than MOOCs. At least for the time being.
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Pepsi brings 'having fun' to life through emoji-branded store and IRL marketing

Pepsi brings 'having fun' to life through emoji-branded store and IRL marketing | Transmedia Storytelling meets Tourism | Scoop.it
Installation brings Pepsi's new campaign to life with IRL emojis.
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Click-And-Collect Robot Arm Gives Travelers A Seamless Checkout

Click-And-Collect Robot Arm Gives Travelers A Seamless Checkout | Transmedia Storytelling meets Tourism | Scoop.it
The Auckland airport duty-free shop now features a robotic arm
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Personal Assistance for Training Instructors

This video presents an example of our adaptive & predictive exercise control system: Conducttr plus CUARATT (connected universal assessment and real-tim
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Thesis, antithesis, synthesis - Wikipedia, the free encyclopedia

Thesis, antithesis, synthesis

The triad thesis, antithesis, synthesis ( German: These, Antithese, Synthese; originally: Thesis, Antithesis, Synthesis) is often used to describe the thought of German philosopher Georg Wilhelm Friedrich Hegel. Hegel never used the term himself. It originated with Johann Fichte. The triad, also known as the dialectical method, is usually described in the following way:[by whom?

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5 Groundbreaking Ways to Tell Stories in the Future of Filmmaking

5 Groundbreaking Ways to Tell Stories in the Future of Filmmaking | Transmedia Storytelling meets Tourism | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, April 28, 6:38 AM

 

Liz Nord:  "No matter how you feel about it, virtual reality filmmaking and experiential storytelling is happening. And it's getting better and better. No longer just a gimmick, filmmakers are using the technology to serve the story instead of the other way around."

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The Author Who Thinks 'South Park' Can Help Save Science

The Author Who Thinks 'South Park' Can Help Save Science | Transmedia Storytelling meets Tourism | Scoop.it
Climate change needs a better narrative.
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And, But, Therefore: Randy Olson And The Art of Science Storytelling, Part 1

And, But, Therefore: Randy Olson And The Art of Science Storytelling, Part 1 | Transmedia Storytelling meets Tourism | Scoop.it
Opening a book about science communication by talking about Comedy Central's hyper-vulgar South Park is likely to lose many readers. An
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