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Transmedia Storytelling meets Tourism
Transmedia Storytelling, Tourism, Digital Media, Marketing
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So many options, so give them a reason to book a hotel direct

So many options, so give them a reason to book a hotel direct | Transmedia Storytelling meets Tourism | Scoop.it
Today’s consumers want choices, but that’s wrong. They don’t want more choices; they want better choices for a hotel.
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How to Run an Instagram Contest: Four Easy Steps

How to Run an Instagram Contest: Four Easy Steps | Transmedia Storytelling meets Tourism | Scoop.it
Is your company active on Instagram? This article shows four things you need to host an Instagram contest that engages fans and builds your fan base.
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6 Reasons Why Responsive Design Makes sense as the Future of e-Learning and m-Learning Design

6 Reasons Why Responsive Design Makes sense as the Future of e-Learning and m-Learning Design | Transmedia Storytelling meets Tourism | Scoop.it
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Os novos tipos de turismo

Os novos tipos de turismo | Transmedia Storytelling meets Tourism | Scoop.it
Descubra o significado de novas expressões que definem correntes que estão a ganhar adeptos (fotos)
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Charity Miles enables people to earn corporate sponsorships for charity while walking, running or biking

Charity Miles enables people to earn corporate sponsorships for charity while walking, running or biking | Transmedia Storytelling meets Tourism | Scoop.it

Charity Miles is a free iPhone and Android app that enables people to earn corporate sponsorships for charity while walking, running or biking. We are supported by awesome companies like Humana, Johnson & Johnson, Timex Sports and Kenneth Cole.

It's as easy as this: get moving. Bikers earn 10¢ a mile and walkers and runners earn 25¢ a mile, up to our initial $1,000,000 sponsorship pool.

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Google's Travel Executive Forum

A short introduction film for Google's Travel Executive Forum in Dublin, Ireland.
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La metáfora de los nativos digitales

La metáfora de los nativos digitales | Transmedia Storytelling meets Tourism | Scoop.it
La metáfora de los nativos digitales (Prensky, 2001) además de estúpida es perversa.
Es verdad que no está justificada ni avalada científicamente por evidencias (Jones y Shao, 2011). Pero este hecho...
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NIVEA SUN KIDS - The Protection Ad

An ad that allows parents to monitor the distance from their children on the beach.
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Content Marketing and the Customer: the journey

Content Marketing and the Customer: the journey | Transmedia Storytelling meets Tourism | Scoop.it

From acquisition to conversion, content has a vital role to play in your customer engagement cycle. But have you given much thought to how that role evolves during the customer's journey?


Via Fabrizio Faraco, massimo facchinetti
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Fabrizio Faraco's curator insight, March 16, 3:02 AM
Of course, getting potential customers onto your site is only half the battle. The next step is converting them – and you could still fall at this final hurdle. - See more at: http://theeword.co.uk/seo/content-and-the-customer-the-journey/#sthash.1fu9WXBD.dpuf
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Movies That Inspired Us to Star in Our Own Travel Adventures

Movies That Inspired Us to Star in Our Own Travel Adventures | Transmedia Storytelling meets Tourism | Scoop.it
Sometimes, the best way to get inspired to travel is to pop in a good flick.Here are the 16 films that had us searching for flights.
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Will the Apple Watch Change the Way You Travel?

Will the Apple Watch Change the Way You Travel? | Transmedia Storytelling meets Tourism | Scoop.it
The new Apple Watch promises to be an indispensable tool for travelers. We have the scoop.
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The Skills Hoteliers Want In Employees to Make Guest Experiences Better

The Skills Hoteliers Want In Employees to Make Guest Experiences Better | Transmedia Storytelling meets Tourism | Scoop.it
Hoteliers say what skills they'd like employees to have to make the guest experience better.
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Expedia: ‘mobile is not a distinct channel’

Expedia: ‘mobile is not a distinct channel’ | Transmedia Storytelling meets Tourism | Scoop.it
Eric Schmidt recently announced that the internet will disappear: disappear in the sense that it will simply become ubiquitous. It’s for this reason that in 2015, Expedia will stop thinking about mobile as a distinct channel and simply think about data and how data can improve the travel experience for its customers.
EyeforTravel hears more from Gary Morrison, SVP of Retail, Expedia Worldwide about Expedia’s priorities in 2015.
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Wearables — incremental or step change?

Wearables — incremental or step change? | Transmedia Storytelling meets Tourism | Scoop.it
John Borthwick of Betaworks shares a thought-provoking reflection on the narrowing space between ourselves and our techn…
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Facebook, Oculus And The Future Of Virtual Reality

Facebook, Oculus And The Future Of Virtual Reality | Transmedia Storytelling meets Tourism | Scoop.it
Editor’s note: Dan Kaplan helps startups tell their stories. He’s done marketing for Twilio, Asana and Salesforce and blogs about marketing, growth, and..

Via sarah hemar
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George Horton's curator insight, March 24, 12:59 AM

Kaplan, D. (2015). Facebook, Oculus And The Future Of Virtual Reality. TechCrunch. Retrieved 24 March 2015, from http://techcrunch.com/2015/03/15/facebook-oculus-and-the-future-of-virtual-reality/

Within this article, the author Dan Kaplan reviews the impact of Virtual Reality (VR) technology and how it can advance in the years to come, with the aid of supporting and funding from Facebook. The authors research focuses on how VR technology can influence its users in the future from technology advancements. This article is useful to my research topic as the author mentions that this current popular technology has the potential to be a vastly important technology in the future. The main limitation to this article is that this technology is very new and not fully understood about at present. Given this, the author summarises that VR technology is an upcoming technology that can be seen being used vastly in the future. This article will only help support my research and aid as additional information and will not form the basis of my report. 

Troy Coster's curator insight, March 25, 10:09 PM

Very good article which, at first, positions readers to imagine what it could be like to have a virtual reality headset and does a very good job. Then moves onto a very accurate discussion of how VR will effect and change every potential market particularly film and video games.

Peter Hughes's curator insight, March 27, 1:37 AM

Not only could Virtual Realty be the future of military and medical training, but it could also be useful in a recreational sense. Gaming and using social media would be much more enjoyable with this technology, and with Facebook investing such large sums of money, this gadget might not be too far away.

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J. Crew: Style at Every Age

J. Crew: Style at Every Age | Transmedia Storytelling meets Tourism | Scoop.it

J Crew is making it easier to shop for age-appropriate clothing on its website, by introducing suggestions for each era of your life.

Visitors to its website can click on four differently aged models (all beautiful, of course) to see them wearing clothes suitable for your 20s, 30s, 40s and 50-plus. There are also accessory and cosmetics suggestions and fashion tips, such as "Do wear four-inch heels. Also, Birkenstocks" for the 40s.

J. Crew Creative Director Jenna Lyons adds a personal touch to the effort, writing on the site, "In my 20s, I wore rollneck sweaters, with short shorts. A lot has changed since then. Some 20+ years later, I still love J. Crew . . . just differently. Here are four women whose style I admire . . . different is beautiful. xx Jenna"

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Tinder Users at SXSW Are Falling for This Woman, but She's Not What She Appears

Tinder Users at SXSW Are Falling for This Woman, but She's Not What She Appears | Transmedia Storytelling meets Tourism | Scoop.it
Well, this is sneaky—and for some, a little heartbreaking. Tinder users at the SXSW festival on Saturday were encountering an attractive 25-year-old woman named Ava on the dating app. A friend of ours made a match with her, and soon they were have a conversation over text message.
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The fight against the OTAs starts at check In

The fight against the OTAs starts at check In | Transmedia Storytelling meets Tourism | Scoop.it
Taking the time to develop and maintain guest relationships is the best tool any hotelier has against the OTAs.

Via Luis Costa
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35 Brilliant Examples Of Creative Package Design

35 Brilliant Examples Of Creative Package Design | Transmedia Storytelling meets Tourism | Scoop.it
In today’s competitive business environment, product packaging is as crucial as the product itself. Apart from being visually appealing, your package design needs to be practical, (re)usable and make the consumer prefer your product over the competitor’s. Brands like Apple, who get it right, pay a lot of attention to the minutest details and create an experience around […]
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Speed test by Sonera - #game

Mobile operator Sonera was the first to open 4G -- the world's fastest mobile connection in Finland. How to tell this in a traditional print media? Without b...
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VisitBritain CEO on being a tourism catalyst

VisitBritain CEO on being a tourism catalyst | Transmedia Storytelling meets Tourism | Scoop.it

VisitBritain is the organisation charged with marketing England, Scotland, Wales and Northern Ireland in partnership with the individual countries' and cities' tourism boards. The organisation is currently in the midst of a new campaign highlighting attractions outside of well-known cities. Since the UK eased visa processes for Chinese travellers in 2014, VisitBritain has been heavily focused on attracting Chinese travellers and preparing British businesses to cater to the high-spending tourists. It has also doubled down on its digital marketing initiatives, including a blog on Tumblr. Skift recently interviewed the CEO of VisitBritain about her new role, how digital channels are changing VisitBritain's new marketing priorities, and what she would do with ten times more funding. Click here to read the full interview.


Via Tourism Australia
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Gorkha Adventure Pvt.Ltd.'s comment, March 16, 10:59 AM
nice..
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6 Information Architecture Facts Every Business Should Know

6 Information Architecture Facts Every Business Should Know | Transmedia Storytelling meets Tourism | Scoop.it

There's a lot of confusion out there about what information architecture is. Columnist Shari Thurow clears up misconceptions and sets the record straight.


Via Kamal Bennani, massimo facchinetti
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ConstructoWeb's comment, March 15, 4:00 PM
Found something interesting which helps in popular your youtube channel http://sco.lt/5GV4YD
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Travel Metasearch Is Missing One Big Thing: Good Data

Travel Metasearch Is Missing One Big Thing: Good Data | Transmedia Storytelling meets Tourism | Scoop.it
Even as metasearch sites continue their strong growth and the distinctions between metasearch and online travel agencies get murkier, the metasearch player
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Meet Instant AppMachine, a Speedy Mobile App Builder

Meet Instant AppMachine, a Speedy Mobile App Builder | Transmedia Storytelling meets Tourism | Scoop.it
Running a small business is challenging, not only when it comes to designing and managing the best product or service, but also when it comes to presenting your creation to…
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