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Transmedia Storytelling meets Tourism
Transmedia Storytelling, Tourism, Digital Media, Marketing
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Empathy, Story & Code - Part 2 - Lance Weiler

YOUR FIRST PROTOTYPE WILL FAIL

Via mirmilla
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The Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive Documentary

Loc Dao, Head of Digital Content and Strategy, NFB Canada

Via Simon Staffans
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Simon Staffans's curator insight, July 19, 7:44 AM

Interesting deck out of the Pixel Lab from Loc of NFB.

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The Science of Social Media Advertising

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Google: 6 Reasons Why Nobody Uses Your App

Google: 6 Reasons Why Nobody Uses Your App | Transmedia Storytelling meets Tourism | Scoop.it
Nobody using your app? Its okay, you arent alone. Heres what may have gone wrong, according to Google.
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How to create and tell the story of your Brand | beloved brands

How to create and tell the story of your Brand | beloved brands | Transmedia Storytelling meets Tourism | Scoop.it

"The Brand story should distill everything you know about your brand (the vision, purpose, values, objectives, strategies, tactics, target market, insights, rational and emotional benefits, reason to believe) and organize it into something that is digest-able for everyone who might touch the brand–whether that’s consumers, advocates, influencers, employees, agencies, retailers or the media."

 

To help you find your brand story, read the full article to find out more about these tips on using the basis of the Super Hero story usually starts with a conflict of Good versus Evil:

There is a substantial back story to explain what makes up the Super Hero.A good Super Hero story saves someone. A good brand should as well.  Each story also has a distinct cry for help.A Super Hero is different than everyone else.There is some super power that makes them even better, without being vain.A good story is one that touches people in an emotional way.A Good Super Hero has to make difficult choices. They can’t do everything. It’s all about choices.A good story is well-organized, has a consistent tone throughout the story and has layers that support the story. No Super Hero goes alone.  They always have help.

And find the story board format with the 15 questions that you can use to frame your story.


Via Kim Zinke (aka Gimli Goose), Andrea Rossi
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Google Full Value of Mobile 2014

Google Confidential and Proprietary The Full Value of Mobile Advertising strategies to maximize the value of Mobile for your business Kristien Segers – Google …


Via Fred Zimny, Luis Costa
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Snapchat Adds Filters That Unlock Art Based on Your Location

Snapchat Adds Filters That Unlock Art Based on Your Location | Transmedia Storytelling meets Tourism | Scoop.it
Snapchat just added a collection of geo-filters to its popular app, allowing users to add fun labels to their snaps based on wherever they're located.
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Heineken Inspires Urban Adventures With New Twitter-Based Service

Heineken Inspires Urban Adventures With New Twitter-Based Service | Transmedia Storytelling meets Tourism | Scoop.it
The brand's digital tool aggregates social data and notifies users of cities' social hot spots.
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Nike, Google, W+K Allow Sports Fans to Create Digital Posters in Real-Time

Nike, Google, W+K Allow Sports Fans to Create Digital Posters in Real-Time | Transmedia Storytelling meets Tourism | Scoop.it
In partnership with Google's "Art, Copy & Code" project, Nike engages sports fans globally by allowing them to create their own digital posters
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Why Agencies and Brands Need to Embrace True Storytelling

Why Agencies and Brands Need to Embrace True Storytelling | Transmedia Storytelling meets Tourism | Scoop.it
To build on the opportunities that today’s hyperconnected and social consumer as well as new distribution platforms offer, agencies and brands need to move away from thinking about branded content and embrace true storytelling. The difference?
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Messaging Apps Are The Growth Story Of The Decade In Mobile

Messaging Apps Are The Growth Story Of The Decade In Mobile | Transmedia Storytelling meets Tourism | Scoop.it
Messaging apps are definitely the new platform for 1.6 billion mobile users in the world.
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Chocolate Wafer Kits Let Kids Build Edible Airplanes, Cars And Dinosaurs

Chocolate Wafer Kits Let Kids Build Edible Airplanes, Cars And Dinosaurs | Transmedia Storytelling meets Tourism | Scoop.it
Choco Fix introduces today's children to the idea of Airfix models in an exciting new way.
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Nine user experience lessons travel sites can learn from Airbnb

Nine user experience lessons travel sites can learn from Airbnb | Transmedia Storytelling meets Tourism | Scoop.it
Airbnb's business model has certainly been 'disruptive' for the hotel industry, but a major factor in its success is the user experience.
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Ruth G's curator insight, July 15, 6:00 PM

I love airbnb. 

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Empathy, Story & Code - Part 1 - Lance Weiler

"How can we harness technology to evoke empathy and emotion, while at the same time enabling an intuitive, invisible and fluid storytelling experience for the audience?"Lance Weiler, Story Architect and Co-Founder, Reboot Stories


Via mirmilla
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mirmilla's curator insight, July 20, 2:10 AM

The wearables tech will be the new soil in which interesting experiments will arise.  In the hope that the technology will "conform to what best tells the story"

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Interactive documentary bibliography

Interactive documentary bibliography | Transmedia Storytelling meets Tourism | Scoop.it
A selection of papers and publications about interactive documentary. Most are freely accessible online, some may require institutional login...

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mirmilla's curator insight, July 18, 7:08 AM

Great re-style of the mythical i-Docs site. Check it out.

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The Value of Storytelling on Facebook for Marketers

The Value of Storytelling on Facebook for Marketers | Transmedia Storytelling meets Tourism | Scoop.it
Everyone loves a good story. That’s especially true when it comes to advertising.
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Programmatic: Merging Data and Creative – Think with Google

Programmatic: Merging Data and Creative – Think with Google | Transmedia Storytelling meets Tourism | Scoop.it
Google’s Head of Creative Platforms Strategy Peter Crofut discusses ways that today’s marketers can harness data and embrace artistry to help brands drive beautiful, high performance and well-targeted marketing campaigns.
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A Look into the World of Transmedia Storytelling and Alternate Reality Games

A Look into the World of Transmedia Storytelling and Alternate Reality Games | Transmedia Storytelling meets Tourism | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, July 17, 1:15 AM


Molly Ebner:  "One step beyond admiring art; Transmedia Storytelling and ARGs let you become a part of the art yourself."

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Cadbury Vending Machine Dispenses Chocolate Based On Facebook Profiles

Cadbury Vending Machine Dispenses Chocolate Based On Facebook Profiles | Transmedia Storytelling meets Tourism | Scoop.it
Chocolate lovers take a digital journey to discover which of Cadbury's many flavors best match their identity.
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British Airways Happiness Blanket Changes Colors To Reflect Your Mood

British Airways Happiness Blanket Changes Colors To Reflect Your Mood | Transmedia Storytelling meets Tourism | Scoop.it
The airline experiments with neuro-sensor technology to learn how to improve in-flight services for passengers.
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Google Offers Free Udacity Course for Android Development

Google Offers Free Udacity Course for Android Development | Transmedia Storytelling meets Tourism | Scoop.it
Google today debuted a new resource for learning to develop Android apps: a Udacity course called “Developing Android Apps: Android Fundamentals.” The online class is aimed at those who know... Keep reading →
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Japan Airlines to Track Gate Agents With Smart Watches and iBeacons

Japan Airlines to Track Gate Agents With Smart Watches and iBeacons | Transmedia Storytelling meets Tourism | Scoop.it
Japan Airlines Co, Ltd. (JAL) has announced that it will collaborate with Nomura Research Institute, Ltd (NRI) on a trials of iBeacon and smartwatch techno
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The Mobile Tipping Point: Best Practices for Accelerating Mobile Brand Advertising Growth

The Mobile Tipping Point: Best Practices for Accelerating Mobile Brand Advertising Growth | Transmedia Storytelling meets Tourism | Scoop.it
Best Practices for Accelerating Mobile Brand Advertising Growth Report: learn about how the new mobile medium represents an appealing opportunity for brand marketers
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The Acustom Experience | Acustom Apparel

The Acustom Experience | Acustom Apparel | Transmedia Storytelling meets Tourism | Scoop.it
Acustom makes everything custom-fit to you. Choose a few options, and with the help of our 3D body scanner, you will have clothing that suits you. Learn more ab
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Jaguar Concept Windshield Shows Off Augmented Reality in the Car

Jaguar Concept Windshield Shows Off Augmented Reality in the Car | Transmedia Storytelling meets Tourism | Scoop.it
Jaguar Land Rover has unveiled a concept system that would give drivers augmented reality on the road.
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