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Transmedia Storytelling meets Tourism
Transmedia Storytelling, Tourism, Digital Media, Marketing
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Rescooped by Soraia Ferreira from Tourism Storytelling, Social Media and Mobile
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21 Must-do Activities to Boost your Web TV Show or Movie Audience

Created by the folks at http://www.conducttr.com The document provides 21 practical ideas for how to extend your storyworld beyond the video channel to engage …

Via Simon Staffans, Andrea Rossi
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IKEA to sell furniture that can wirelessly charge your phone

IKEA to sell furniture that can wirelessly charge your phone | Transmedia Storytelling meets Tourism | Scoop.it
You'll be able to drop a compatible smartphone on your IKEA nightstand for a quick charge.
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Stories (Not Ads) Help Brands Connect With Millennials

Stories (Not Ads) Help Brands Connect With Millennials | Transmedia Storytelling meets Tourism | Scoop.it

Intuitively it makes sense: the sooner a consumer is hooked on your brand -- loyal to their core -- the greater the lifetime value of that relationship. Mo

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Rescooped by Soraia Ferreira from Tourism Storytelling, Social Media and Mobile
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Narrative Lead Nurturing Model To Grow Business

Narrative Lead Nurturing Model To Grow Business | Transmedia Storytelling meets Tourism | Scoop.it
Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey. Lead nurturing happens across multiple channels, and for your communications…

Via Karen Dietz, Andrea Rossi
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Karen Dietz's curator insight, February 23, 12:15 PM

This is brilliant! And makes perfect sense. We think in stories. We talk in stories. We organize our lives as narratives. But I hadn't thought about how to apply what we know about narrative to managing business leads. But "Duh!" It's a no-brainer.


So Marketo.com came up with this fab infographic that brings lead nurturing into a narrative arc, and applies story elements to their lead tracking model to make it stick.


Thanks Marketo! I hope all you readers get a kick out of this, and apply this model to gain more business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Miklos Szilagyi's curator insight, February 24, 3:52 AM

I like this as well... though, a disclaimer: it's not bad if you have some real and enjoyable content too...:-)))

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Planet of the phones

Planet of the phones | Transmedia Storytelling meets Tourism | Scoop.it
THE dawn of the planet of the smartphones came in January 2007, when Steve Jobs, Apple’s chief executive, in front of a rapt audience of Apple acolytes, brandished...
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Apple Watch will replace your car keys, says Tim Cook

Apple Watch will replace your car keys, says Tim Cook | Transmedia Storytelling meets Tourism | Scoop.it
Exclusive interview: The Apple chief executive reveals to Allister Heath how the revolutionary features in the company's smartwatch could forever alter our daily lives
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Rescooped by Soraia Ferreira from TV Future
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Evolution of TV: Reaching Audiences Across Screens – Think with Google

Evolution of TV: Reaching Audiences Across Screens – Think with Google | Transmedia Storytelling meets Tourism | Scoop.it
As TV content shifts to internet delivery, audiences fragment across screens, creating complexities for distributors, programmers, and advertisers.

Via sarah hemar
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Rescooped by Soraia Ferreira from Content Creation, Curation, Management
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A brief history of user experience

A brief history of user experience | Transmedia Storytelling meets Tourism | Scoop.it
Think about the last time you ate at a restaurant. What cuisine did it serve?

What made you to choose that particular restaurant? What was your first impression as you walked in? Were you asked ...

Via Fred Zimny, massimo facchinetti
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Marco Favero's curator insight, February 27, 6:12 PM

aggiungi la tua intuizione ...

William Smith's curator insight, March 1, 1:13 PM

UX is more than just designing the "digital" experience. I like to think holistically. And this is one of the most intriguing Venn Diagrams I have seen.

Romain MAZUIR's curator insight, March 2, 3:17 PM

A brief history of user experience #H2MWP

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The Art Of Creating Shared Experiences

The Art Of Creating Shared Experiences | Transmedia Storytelling meets Tourism | Scoop.it
‘Are you experienced? Have you ever been experienced?’ Jimi Hendrix asks listeners this question in the chorus of the title track of The Jimi Hendrix Experience’s classic 1967 LP, Are You Exper…

Via Stefano Principato, Andrea Rossi
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Marco Favero's curator insight, February 23, 10:22 AM

aggiungi la tua intuizione ...

PivotPointBrands's curator insight, February 23, 1:27 PM

This is the beginning of a very interesting discussion. Although community marketing managers would say that this is what the do for a living, the idea of strategically creating experiences related to your brand that are intended for sharing is truly an art. It seems that the most shared experiences are accidental ones like the Left Shark, so authenticity is key.

ContentArt's curator insight, February 23, 1:36 PM

Content is design, creation and yes: experience.  Not only is the experience you suggest to readers but also the one we have while making it travel from our minds to our desired formats.  Want to share yours? 

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Tourism Australia Campaign Invites You to Dinner

Tourism Australia Campaign Invites You to Dinner | Transmedia Storytelling meets Tourism | Scoop.it

The next stage for the Restaurant Australia campaign is obviously to turn this positive perception and social media engagement into actual visits and ultimately economic activity. But given the outstanding natural advantages which Australia enjoys, and the sensible photographic and communal basis for this campaign, an elevation in Australian tourism in the short-term seems highly possible.

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Neil Degrasse Tyson answers "What's the meaning of life"

O astrofísico Neil deGrasse Tyson fazia uma palestra no Wilbur Theatre, de Boston, quando Jack, de 6 anos, perguntou a ele qual era o sentido da vida, e foi ...
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Whither Enterprise Wearables?

Whither Enterprise Wearables? | Transmedia Storytelling meets Tourism | Scoop.it
Wearables are the talk of the tech industry.  Apple, Fitbit, Samsung, Fitbit and many others have all placed big product bets on wearable computing.  Google moved its Google Glass unit under Tony Fadell, indicating a desire to make Google Glass a more formal project. And the 2015 CES show brought a bevy of  smartwatch and automotive company [...]
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Six lessons we can learn from geniuses

Six lessons we can learn from geniuses | Transmedia Storytelling meets Tourism | Scoop.it
Whether it’s designing a supersonic vehicle, helping the blind to see or creating space history, what can we learn from the great minds behind these feats?
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Bringing the World of AVATAR to Life | Disney’s Animal Kingdom

Since we first broke ground at Disney’s Animal Kingdom, we’ve been looking forward to welcoming guests into Pandora, the mythical land based on the blockbust...
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Storytelling In The Digital Media Age

Storytelling In The Digital Media Age | Transmedia Storytelling meets Tourism | Scoop.it
I often get asked why a Harvard neuropsychiatrist spends so much time talking about emotions and the brain in front of media and marketing research experts...
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Location Based Transmedia Storytelling: Enhancing the Tourism Experience #PhDThesis

Our society is built upon stories. It is through them that we communicate and make sense of our environment. In today’s multi-screen world, storytelling has become increasingly complex, with storytellers having at their disposal a multitude of channels to engage with a more active, connected and multitasker audience.

Transmedia storytelling is blossoming in entertainment and marketing, however its role in tourism remains to be studied.

This research aims to understand the impact of the use of location based transmedia storytelling techniques in tourism, particularly the advantages, disadvantages and to identify the best practices.

It uses a mixed methods collection where several case studies are comprehensively examined and a pilot experience - TravelPlot Porto - is designed and implemented.

This exploratory investigation contributes to an emerging theoretical understanding of location based transmedia storytelling.

The findings reveal location based transmedia storytelling can solve, at some degree, the specific tourists needs. It can be used in the future of tourism communication and

marketing strategies since it directly increases the engagement and visibility of destinations

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Atlas Obscura raises $2M to become a National Geographic for millennials

Atlas Obscura raises $2M to become a National Geographic for millennials | Transmedia Storytelling meets Tourism | Scoop.it
New York-based digital media startup Atlas Obscura has raised $2 million as it looks to become a National Geographic for the digital age.
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Coke to Promote Bottle's Centennial With Global Campaign

Coke to Promote Bottle's Centennial With Global Campaign | Transmedia Storytelling meets Tourism | Scoop.it
coca-cola will celebrate the 100th year of its iconic bottle with a global campaign in more than 100 countries, executives said friday.
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Top 10 Harry Potter locations in London - VisitBritain Blog

Top 10 Harry Potter locations in London - VisitBritain Blog | Transmedia Storytelling meets Tourism | Scoop.it
You've watched the films, now stand in the footsteps of Harry Potter and his Hogwarts friends at these instantly recognisable London locations used as the movie locations.
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Rescooped by Soraia Ferreira from Transmedia: Storytelling for the Digital Age
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The Layman’s Guide To Virtual Reality

The Layman’s Guide To Virtual Reality | Transmedia Storytelling meets Tourism | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, February 27, 1:50 PM


Mark Wilson:  "So many companies, so many technologies. Who can keep it all straight? We can! Here's a plainspeak FAQ to get you up to speed."

John Caswell's curator insight, March 1, 9:01 AM
Watch this space - literally!
Rescooped by Soraia Ferreira from Tourism Innovation
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The Marketing Department of the Future

The Marketing Department of the Future | Transmedia Storytelling meets Tourism | Scoop.it
The rapid incorporation of digital approaches has made marketing an industry of silos. It's time to rethink the way we build our teams and our skill sets to break those walls apart.

Via malek, Fred Zimny, Andrea Rossi
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MONICA LOPEZ SIEBEN's curator insight, February 26, 2:30 AM

Como desarrollar un departamento de marketing a la vista de la incorporación de las tecnologías TIC. Muy interesante!

Nedko Aldev's curator insight, February 26, 5:25 AM

 

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Sergey Pavlov's curator insight, February 26, 9:15 AM

Lets see how it works )))

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Simply Saxony: A brand campaign in action

Simply Saxony: A brand campaign in action | Transmedia Storytelling meets Tourism | Scoop.it

If place-branding campaigns succeed, the long-term strategy can only be people making the campaign into their campaign. Because they are the best ambassadors of their country. If that succeeds, then the campaign did a good job. 

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10 Free Online Tools That Make a Writer's Life Easier

10 Free Online Tools That Make a Writer's Life Easier | Transmedia Storytelling meets Tourism | Scoop.it

From thinking of what to write, doing the research, to constructing the first few sentences of our work – it will never be the same process because it’s always a unique struggle every time. Fortunately in this age, we are blessed with apps, online tools, and websites that can lessen the struggle of writers.

 

If you’re a blogger, content writer, journalist, or novel writer, here are 10 FREE online tools that I recommend you to use to make your writing life a whole lot easier:...


Via Jeff Domansky, Andrea Rossi
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Jeff Domansky's curator insight, February 19, 10:44 AM

Cool tools to help you write better and more effectively.

Marco Favero's curator insight, February 19, 12:03 PM

aggiungi la tua intuizione ...

Lori Wilk's curator insight, February 20, 3:10 PM

As a #writer I appreciate these tools to make my efforts easier and more efficient. 

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Gamification Can Help People Actually Use Analytics Tools

Gamification Can Help People Actually Use Analytics Tools | Transmedia Storytelling meets Tourism | Scoop.it
People will start using them if it’s fun.
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[Infographic] The Science of Instagram

[Infographic] The Science of Instagram | Transmedia Storytelling meets Tourism | Scoop.it
If you want to see data like this about your account specifically, check out the Instagram analytics tool I released: PicStats.com When I'm speaking at a
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