The next stage for the Restaurant Australia campaign is obviously to turn this positive perception and social media engagement into actual visits and ultimately economic activity. But given the outstanding natural advantages which Australia enjoys, and the sensible photographic and communal basis for this campaign, an elevation in Australian tourism in the short-term seems highly possible.
Wearables are the talk of the tech industry. Apple, Fitbit, Samsung, Fitbit and many others have all placed big product bets on wearable computing. Google moved its Google Glass unit under Tony Fadell, indicating a desire to make Google Glass a more formal project. And the 2015 CES show brought a bevy of smartwatch and automotive company [...]
Our society is built upon stories. It is through them that we communicate and make sense of our environment. In today’s multi-screen world, storytelling has become increasingly complex, with storytellers having at their disposal a multitude of channels to engage with a more active, connected and multitasker audience.
Transmedia storytelling is blossoming in entertainment and marketing, however its role in tourism remains to be studied.
This research aims to understand the impact of the use of location based transmedia storytelling techniques in tourism, particularly the advantages, disadvantages and to identify the best practices.
It uses a mixed methods collection where several case studies are comprehensively examined and a pilot experience - TravelPlot Porto - is designed and implemented.
This exploratory investigation contributes to an emerging theoretical understanding of location based transmedia storytelling.
The findings reveal location based transmedia storytelling can solve, at some degree, the specific tourists needs. It can be used in the future of tourism communication and
marketing strategies since it directly increases the engagement and visibility of destinations
If place-branding campaigns succeed, the long-term strategy can only be people making the campaign into their campaign. Because they are the best ambassadors of their country. If that succeeds, then the campaign did a good job.
From thinking of what to write, doing the research, to constructing the first few sentences of our work – it will never be the same process because it’s always a unique struggle every time. Fortunately in this age, we are blessed with apps, online tools, and websites that can lessen the struggle of writers.
If you’re a blogger, content writer, journalist, or novel writer, here are 10 FREE online tools that I recommend you to use to make your writing life a whole lot easier:...
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