Transmedia Storytelling meets Tourism
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Transmedia Storytelling meets Tourism
Transmedia Storytelling, Tourism, Digital Media, Marketing
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LinkedIn Speaker Series: Nancy Duarte

Audiences need to connect with information, remember it, and repeat it. The best way to connect people to your ideas is through a story. Join us a
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Grey Shopper Marketing CEO: Getting Into The Zone Through Storytelling

Grey Shopper Marketing CEO: Getting Into The Zone Through Storytelling | Transmedia Storytelling meets Tourism | Scoop.it
Ever get to the checkout line without knowing how you got there?
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10 SEO Tools to Analyze Your Website Like Google Does

10 SEO Tools to Analyze Your Website Like Google Does | Transmedia Storytelling meets Tourism | Scoop.it
Learn about 10 tools that can help you see your website the way Google's algorithm does so you can improve your SEO.
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Your Next AI Assistant Could Be A Hologram

Your Next AI Assistant Could Be A Hologram | Transmedia Storytelling meets Tourism | Scoop.it
Imagine your typical voice-activated assistant with a very different look
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10 Tools for More Interactive Videos 

10 Tools for More Interactive Videos  | Transmedia Storytelling meets Tourism | Scoop.it
Forget about PowerPoints with voice-over — that's old school. These "new school" apps can help you engage your students while they're learning from your lectures.

Via Ana Cristina Pratas, blaucloud
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Willem Kuypers's curator insight, June 8, 3:30 PM
La vidéo n'est plus uniquement pour les spécialistes ! C'est à la portée de tous. Vous pouvez surtout demander aux étudiants de créer des films au lieu d'une présentation en classe.
Janette Planck's curator insight, June 13, 5:49 AM
Technologies to assist

Richard Whiteside's curator insight, August 12, 5:55 AM
Useful for blended or online courses
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5 Steps To Turn Your Content Into Podcasts - Social Media Week

5 Steps To Turn Your Content Into Podcasts - Social Media Week | Transmedia Storytelling meets Tourism | Scoop.it
With podcasts being so competitive, you never want to just straight up take a post and turn it into an audio recording. How you engage with a listening audience is vastly different from how you engage with a reading one, or even a video one.
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Visit one of the first museums to use wearables as "invisible" tour guides

Visit one of the first museums to use wearables as "invisible" tour guides | Transmedia Storytelling meets Tourism | Scoop.it
Interactive 3D maps and in-app audio components help users navigate the building and explore the collections in a more comprehensive way.
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Samsung Reinvents Remote Parenting With Bedtime VR Stories

Samsung Reinvents Remote Parenting With Bedtime VR Stories | Transmedia Storytelling meets Tourism | Scoop.it
Missing your child's bedtime story? VR storytelling app can be a solution
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Donate household items with a photo snap

Donate household items with a photo snap | Transmedia Storytelling meets Tourism | Scoop.it
Gone For Good is a UK-based app makes giving a simple process of a few clicks.
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Your dinner reservation is just a text message away

Your dinner reservation is just a text message away | Transmedia Storytelling meets Tourism | Scoop.it
Cake.af gets you reservations and a free ride to restaurants looking to fill space, giving a VIP dining experience that's just an emoji away.
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Why Gamers Should Be Part of Your Audience Strategy

Why Gamers Should Be Part of Your Audience Strategy | Transmedia Storytelling meets Tourism | Scoop.it
Find out why gamers are a highly valuable audience for marketers.
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A Robot Monk Captivates China, Mixing Spirituality With Artificial Intelligence

A Robot Monk Captivates China, Mixing Spirituality With Artificial Intelligence | Transmedia Storytelling meets Tourism | Scoop.it
The two-foot-tall robot Xian’er dwells in a Buddhist temple, dispensing wisdom about religion and life.
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A novel way to socialize with others in a virtual space

A novel way to socialize with others in a virtual space | Transmedia Storytelling meets Tourism | Scoop.it
VREAL makes games more interactive by creating new layers of engagement amongst players and viewers.
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TEDxEast - Nancy Duarte uncovers common structure of greatest communicators 11/11/2010

TEDxEast INTERCONNECTIVITY - 11.11.10: -Nancy Duarte- That Resonates with Me! Why are some presentations spellbinding and some not? Well, this is th
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Storytelling Neuroscience: Scans Show Brains Groups Words By Meaning

Storytelling Neuroscience: Scans Show Brains Groups Words By Meaning | Transmedia Storytelling meets Tourism | Scoop.it
Brain maps constructed by MRI show that language meaning is distributed throughout the brain's outer layer. And it turns out that different people organize language in similar ways.

Via Karen Dietz, Andrea Rossi
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Karen Dietz's curator insight, May 9, 12:10 PM

OK -- forget the old model of right and left brain functions. The latest research on language and the brain show that different areas our brains light up around different words and their meanings. Even more interesting, the same activity around words and meanings shows up in similar patterns between people.

 

The implications for storytelling are that even though we've always said people interpret a story in their own way, this article suggests that a group of people could interpret a story similarly. 

 

We've known this to be true, and now neuroscience is validating our experiences. True, the sample in this study is small, and lots more work needs to happen here. But it's a start!

 

Enjoy reading this short post.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Snapchat Moves Beyond Filters And Into Social Commerce

Snapchat Moves Beyond Filters And Into Social Commerce | Transmedia Storytelling meets Tourism | Scoop.it
Target and Lancome are among the first to offer shoppable Snapchat ads
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This virtual lab will revolutionize science class

This virtual lab will revolutionize science class | Transmedia Storytelling meets Tourism | Scoop.it
Virtual reality is no longer part of some distant future, and it's not just for gaming and entertainment anymore. Michael Bodekaer wants to use it to make quality education more accessible. In this refreshing talk, he demos an idea that could revolutionize the way we teach science in schools.
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"Captain America" Writers Talk Long-Form Storytelling In The Marvel Cinematic Universe

"Captain America" Writers Talk Long-Form Storytelling In The Marvel Cinematic Universe | Transmedia Storytelling meets Tourism | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, May 7, 3:47 AM

 

Joe Berkowitz:  "Christopher Markus and Steve McFeely, of Captain America: Civil War and the next Avengers, discuss the Marvel movie long game."

Jérémy Pradier's curator insight, May 9, 6:45 AM
A good content needs a great storytelling.
Jonny Villagomez's curator insight, May 9, 2:23 PM
Aunque no es muy fiel al cómic, sigue estando esa esencia de guerra, con los héroes que participan en la película creo que sera una OBRA INCREÍBLE. JEJE 
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Advertisers must amplify impact through context

Advertisers must amplify impact through context | Transmedia Storytelling meets Tourism | Scoop.it
New report from PSFK Labs explores how advertisers can increase relevance by harnessing micro-moments and personal preference.
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Hey Programmers, General Electric Wants You To Know It's A Digital Company Too

Hey Programmers, General Electric Wants You To Know It's A Digital Company Too | Transmedia Storytelling meets Tourism | Scoop.it
A new campaign takes aim at some of the misconceptions about what the company actually does.
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Coca-Cola: Refreshing The Taste of Advertising

Coca-Cola: Refreshing The Taste of Advertising | Transmedia Storytelling meets Tourism | Scoop.it
Coca-Cola Israel shares lessons learned from its most successful digital campaigns
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What Networks Does BuzzFeed Actually Use?

What Networks Does BuzzFeed Actually Use? | Transmedia Storytelling meets Tourism | Scoop.it
BuzzFeed is commonly cited as relying on over 30 distribution channels ranging from social networks to custom apps to reach its large, fragmented audience. Here are the platforms they actually use.
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Virtual Reality Ad Campaign Successes: Tourism Australia broadens the immersive marketing lens #vr

Virtual Reality Ad Campaign Successes: Tourism Australia broadens the immersive marketing lens #vr | Transmedia Storytelling meets Tourism | Scoop.it
Tourism Australia has asked a bold new question in its latest content campaign: Can immersive marketing tactics change the face of the tourism industry?

Via Gary Hayes
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Gary Hayes's curator insight, May 3, 3:52 AM
Quote "The results speak for themselves. A recent Nielsen survey shows intent to visit Australia amongst Americans viewing the video content was three times higher than the industry average for similar tourism campaigns. Featuring global ambassador and Australian actor Chris Hemsworth, a variety of videos were promoted in the US on Facebook with 360 footage including flying over the Twelve Apostles and Great Ocean Road, soaring above the Three Capes Walking Track in Tasmania and swimming with sea lions off Port Lincoln in South Australia."
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Our 8 Favorite VR Experiences From the Tribeca Film Festival

Our 8 Favorite VR Experiences From the Tribeca Film Festival | Transmedia Storytelling meets Tourism | Scoop.it
VR is really finding its legs as a creative artform. Here are eight innovative virtual-reality experiences from this year's Tribeca Film Festival.
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We identify four global brands pioneering marketing innovation within their industrie

We identify four global brands pioneering marketing innovation within their industrie | Transmedia Storytelling meets Tourism | Scoop.it
In the Future of Advertising Report, PSFK Labs identifies leading marketing strategies from best-in-class companies like Nike and Amazon.
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