Transmedia Storytelling meets Tourism
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Transmedia Storytelling meets Tourism
Transmedia Storytelling, Tourism, Digital Media, Marketing
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The Rise of Micro-Communities in 2016 - Social Media Week

The Rise of Micro-Communities in 2016 - Social Media Week | Transmedia Storytelling meets Tourism | Scoop.it
The days of massive communication are no longer as appealing as they once were.
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Ultimate Guide to GIFs: How to Create, When to Use and Why They're Essential for Every Marketer | Buffer Blog

Ultimate Guide to GIFs: How to Create, When to Use and Why They're Essential for Every Marketer | Buffer Blog | Transmedia Storytelling meets Tourism | Scoop.it

GIFs are great.


And they’re everywhere.


We use them at Buffer in our customer service tweets, our emails, our Slack channel. We include GIFs in marketing emails and team announcements. Anywhere there’s a message; there’s the chance for a GIF.


And what’s more, we’ve found GIFs get great results! GIFs in tweets are one of our top tips for more Twitter engagement. One of our most popular transactional emails we send to customers features a GIF.


Want to know how to create GIFs yourself? And know when and where to share them?


We’ve collected all the best tools, tips, and tricks for an A+ GIF game. Take a look at the list here, and feel free to leave a comment with anything more we can add or help with!...


Via Jeff Domansky, Dejan Nikolic
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Jeff Domansky's curator insight, June 20, 11:03 AM

Want to know how to create GIFs and when/where to share them? Buffer provides everything you need to get started with GIFs.

Jeff Domansky's curator insight, June 20, 6:32 PM

Want to know how to create GIFs and when/where to share them? Buffer provides everything you need to get started with GIFs.

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Tumblr to launch live video on Tuesday

Tumblr to launch live video on Tuesday | Transmedia Storytelling meets Tourism | Scoop.it
Twitter has Periscope. Amazon has Twitch. Google has YouTube's live streaming. And Facebook has Facebook Live. Now, Tumblr is getting into live video
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7 rules for improvising at work | Natalie Nixon | TEDxPhiladelphia

This talk was given at a local TEDx event, produced independently of the TED Conferences. In an improv jazz combo, each player performs at the top of thei
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Transmedia Storytelling for Social Integration of Children with Cognitive Disabilities - Springer

Transmedia Storytelling for Social Integration of Children with Cognitive Disabilities - Springer | Transmedia Storytelling meets Tourism | Scoop.it
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Apple turns coding into a game like only it can

Apple turns coding into a game like only it can | Transmedia Storytelling meets Tourism | Scoop.it
The tech giant plans to revolutionize how people learn to code with this iPad app using the Swift programming language.
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Snapchat is starting Real Life, an online magazine about technology

Snapchat is starting Real Life, an online magazine about technology | Transmedia Storytelling meets Tourism | Scoop.it
Snapchat doesn’t just care about video.
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'Star Wars' Augmented Reality Is Coming

'Star Wars' Augmented Reality Is Coming | Transmedia Storytelling meets Tourism | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 17, 12:24 AM

 

Joe Carmichael:  "It’s still in the proof-of-concept phase. But we’re sold."

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The top 100 brands for millennials

The top 100 brands for millennials | Transmedia Storytelling meets Tourism | Scoop.it

Millennials make up a crucial group of consumers.

Ad agency Moosylvania asked over 3,500 millennials — defined as 20 to 35-year-olds — to select their favorite brands over the past three years.

Great Questions, LLC helped rank the winning brands.

These brands are the ones that came out on top.

Some are surprising — others, not so much.

A common theme for successful brands? Engaging with millennial consumers via social media....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 15, 7:03 PM

Note the great point that the brands favored by millennials are those that engage them most on social media. A valuable marketing take away.

Tom Pick's curator insight, June 16, 8:38 AM
What your brand stands for matters.
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What Great B2B Transmedia Storytelling Looks Like

What Great B2B Transmedia Storytelling Looks Like | Transmedia Storytelling meets Tourism | Scoop.it
"Transmedia storytelling" has become a common phrase in many media industries circles. But what does it look like for B2B?

Via Simon Staffans
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Simon Staffans's curator insight, June 16, 4:21 AM
On transmedia and business
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Apple’s App Store at the end of the app era

Apple’s App Store at the end of the app era | Transmedia Storytelling meets Tourism | Scoop.it
Like a fly frozen in amber, the App Store’s fundamental deal has remained unmoving since its inception. As an enormous ecosystem swelled around it,..

Via Marc Wachtfogel, PhD
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Model of Storyworlds, Stories, and Participant Interactions - Transmedia Digest

Model of Storyworlds, Stories, and Participant Interactions - Transmedia Digest | Transmedia Storytelling meets Tourism | Scoop.it
Understanding the relationships between various elements of a transmedia narrative can sometimes be obscured by the sheer number of elements — characters, significant objects, settings, events, the storyworld, one or more stories, and multiple forms of media. This model is based on some sketches I put together a while back and which I recently revisited. …

Via blaucloud
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David Hain's curator insight, June 12, 3:21 AM
Useful visualisation of how to make stories resonate widely!
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Google convenes meeting of travel brands to ease tensions

Google has created what it is calling a "Travel Industry Council" in a bid to improve relations with brands around the sector.
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On July 12, Andy Goldberg will share how GE creates content to inspire all audiences

On July 12, Andy Goldberg will share how GE creates content to inspire all audiences | Transmedia Storytelling meets Tourism | Scoop.it
On July 12 at PSFK’s Future of Advertising NYC, Andy Goldberg will share how GE creates content to inspire all audiences.
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Brands and the bite-sized media revolution

Brands and the bite-sized media revolution | Transmedia Storytelling meets Tourism | Scoop.it
Content Strategy Director of Advertising Agency Olson explains how to create bite-seized media that is digestible and humanizing.
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Storytelling in Virtual Reality: The Basics

Storytelling in Virtual Reality: The Basics | Transmedia Storytelling meets Tourism | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 20, 12:57 AM

 

Jesse Damiani:  "Virtual Reality! It's amazing! It's terrifying! It's the future! Nothing will ever be the same!"

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How to Put More Emotion in Storytelling

How to Put More Emotion in Storytelling | Transmedia Storytelling meets Tourism | Scoop.it

Digital advertisers have forgotten that the goal of advertising is not to convince people, but to make them feel something.


Via Karl Wabst, massimo facchinetti
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Karl Wabst's curator insight, June 17, 2:32 PM

"Once Upon a Time” beats 20 pages of data filled PowerPoint slides any day! Do you want your point to be remembered? Connect with your audience. See your story through the audience’s eyes. Actively listen. Engage hearts, heads, hands.

 

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Apple turns review guidelines into comics

Apple turns review guidelines into comics | Transmedia Storytelling meets Tourism | Scoop.it
A visual approach by the tech brand turns mundane copy into an engaging narrative.
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David Aaker’s Blog | Aaker on Brands | Storytelling

David Aaker’s Blog | Aaker on Brands | Storytelling | Transmedia Storytelling meets Tourism | Scoop.it
David Aaker, Vice Chairman of Prophet, creator of the Aaker Model, and a recognized brand authority shares his views on hot topics in branding.
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Vrse to Drop "VR" Name, Opts to Look 'Within' | The Creators Project

Vrse to Drop "VR" Name, Opts to Look 'Within' | The Creators Project | Transmedia Storytelling meets Tourism | Scoop.it
We chat with Chris Milk about raising over $12 million to take this baby medium beyond "virtual reality."

Via blaucloud
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Social media 'outstrips TV' as news source for young people - BBC News

Social media 'outstrips TV' as news source for young people - BBC News | Transmedia Storytelling meets Tourism | Scoop.it
Social media and smartphones are becoming the main news source for young people, according to a major report into the future of news.
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The state of global travel 2016

The state of global travel 2016 | Transmedia Storytelling meets Tourism | Scoop.it

Skift has released its third annual State of Global Travel deck for 2016. The report helps frame the current global travel landscape through the lens of data, tables, charts and graphs. From developments and new steps in specific verticals to the wide-ranging and ever-shifting nature of travellers' choices and passions, the report represents significant measures of the industry during the past year and beyond. Some interesting take-outs of the report from an Australian perspective include:

 

Australia rates at #7 according to the Global Travel and Tourism Competitive Index, behind Spain, France, Germany, USA, UK and Switzerland.Melbourne’s Richmond is a trending destination on Airbnb, experiencing 126% growth in 2015.Sydney ranks as the 20th most connected airport worldwide.Virgin Australia and Qantas Airways both rank within the top 20 airlines for on-time performance.Australia rates at #13 as a top global market for business travel spending.Australia ranks at #4 in terms of cruising demand, only behind the US, Germany and the UK.Australia rates at #7 with respect to the mobile share of bookings by country.
Via Tourism Australia
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Eve-Line Boulle's curator insight, June 16, 8:42 AM
"Welcome to the third annual State of Travel deck..."
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An Algorithm Wrote This Movie, and It's Somehow Amazing

An Algorithm Wrote This Movie, and It's Somehow Amazing | Transmedia Storytelling meets Tourism | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 13, 1:39 AM

 

Emily Buder:  "A director's sci-fi algorithm wrote a brilliant sci-fi short film."

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How the Customer Decides to Buy with Sean D'Souza - 096

How the Customer Decides to Buy with Sean D'Souza - 096 | Transmedia Storytelling meets Tourism | Scoop.it
In The Brain Audit, Sean D'Souza uses an analogy of 7 bags, or pieces of luggage, to explain the sequence the brain goes through during the buying process. Open the bags one at a time, in the right order, and the customer will buy. Skip a bag or alter the sequence, and the customer cannot finish the steps to make a purchase.
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