Transmedia Storytelling for Business
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Multimedia, Crossmedia, Transmedia… What’s in a name?

Multimedia, Crossmedia, Transmedia… What’s in a name? | Transmedia Storytelling for Business | Scoop.it
I’ve written elsewhere that we’re living through a Cambrian Explosion in the ecology of media. Suddenly — if you think about the last few decades as a fragment of the timeline that stretches back t...
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Transmedia Storytelling for Business
Transmedia Storytelling, Digital Media, Content Marketing
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Pixar offers free online lessons in storytelling via Khan Academy

Pixar offers free online lessons in storytelling via Khan Academy | Transmedia Storytelling for Business | Scoop.it
There are few organizations in the world that can claim more expertise when it comes to storytelling than Pixar. The Disney-owned animation studio is known..
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Sensing an opening in audio, The New York Times is launching a daily news podcast this week

Sensing an opening in audio, The New York Times is launching a daily news podcast this week | Transmedia Storytelling for Business | Scoop.it
The decline of print may mean it's harder to reach the Times audience at the breakfast table, but The Daily aims to reach commuters heading into work.
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The two kinds of stories we tell about ourselves

The two kinds of stories we tell about ourselves | Transmedia Storytelling for Business | Scoop.it
There are smart ways to rewrite and edit your personal narratives to live with more purpose, reveals writer Emily Esfahani Smith.
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AI for Kids: Mattel's "Aristotle" and Its Impact on Future Generations 

AI for Kids: Mattel's "Aristotle" and Its Impact on Future Generations  | Transmedia Storytelling for Business | Scoop.it
Mattel, an American toy company, is creating an artificially intelligent home assistant for kids and families called Aristotle. It can talk, record video, place orders, and perhaps develop the next generation of humans into better communicators.
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A creative writing lesson from the ‘God of Story’

A creative writing lesson from the ‘God of Story’ | Transmedia Storytelling for Business | Scoop.it
Robert McKee, has taught creative writing for 30 years. His seminars have attracted more than 60 Oscar winners, but are treated with suspicion by many novelists – including Tim Lott. Can he be won over?
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How AI can bring on a second Industrial Revolution

How AI can bring on a second Industrial Revolution | Transmedia Storytelling for Business | Scoop.it
"The actual path of a raindrop as it goes down the valley is unpredictable, but the general direction is inevitable," says digital visionary Kevin Kelly -- and technology is much the same, driven by patterns that are surprising but inevitable. Over the next 20 years, he says, our penchant for making things smarter and smarter will have a profound impact on nearly everything we do. Kelly explores three trends in AI we need to understand in order to embrace it and steer its development. "The most popular AI product 20 years from now that everyone uses has not been invented yet," Kelly says. "That means that you're not late."
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Web design trends for 2017

Web design trends for 2017 | Transmedia Storytelling for Business | Scoop.it

As 2016 comes to a near close, our creative team here at Dock9 reflected on what we consider the rising web design trends of 2017. Like any trend, these go in and out of fashion and may not necessarily suit all our users. However, we like to think of each trend as an “additional tool” to our designer tool box, where we pick the right ones for the job at hand.


This week we’ve compiled a list of 9 key trends we believe have been prominent in Web design this year, and we predict, likely to continue into 2017.


Via Jeff Domansky
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Jeff Domansky's curator insight, December 12, 2016 2:47 AM

Nine web design trends worth noting.

El Monóculo's curator insight, December 12, 2016 10:40 AM
Aquí las tendencias que dominaron el 2016: https://www.40defiebre.com/tendencias-diseno-web-2016/
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Create a Buyer Persona, MakeMyPersona 

Create a Buyer Persona, MakeMyPersona  | Transmedia Storytelling for Business | Scoop.it
Need help making your persona? This step-by-step wizard will guide you through the process of creating your own personalised buyer persona.
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Art Jones's curator insight, December 10, 2016 11:32 AM

Do you really know who your IDEAL PROSPECTS are? Hubspot has created a tool that walks you thru defining who your products or services deliver greatest value for. There is always more that you can do to truly understand the narrative of your ideal prospect, however this tool will get you started.

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Introducing Amazon Go and the world’s most advanced shopping technology 

Introducing Amazon Go and the world’s most advanced shopping technology  | Transmedia Storytelling for Business | Scoop.it
Amazon??!! I knew it!!!
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Why Complex Storytelling Is Thriving In A Digital Age

Why Complex Storytelling Is Thriving In A Digital Age | Transmedia Storytelling for Business | Scoop.it

You may have heard that complex storytelling is dying these days. It’s not true! Here’s an essay I performed not so long ago for The News Hour explaining why it’s thriving. The word “story” is a…


Via Andy Bull, Art Jones, massimo facchinetti
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Art Jones's curator insight, November 29, 2016 4:24 PM

Humans are wired for resonating with an engaging story. In spite of our incessant checking for email and swiping to see our latest social signals on our smart devices, long form stories still make us sit quietly upon the edge of our seats, in rapt attention, when a good story comes along. 

AvizorMedia's curator insight, November 29, 2016 4:36 PM
El storytelling se ha convertido en el mejor marketing de nuestro tiempo. El poder de las palabras. 
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Storytelling in business: how to use it to grow your brand

Storytelling in business: how to use it to grow your brand | Transmedia Storytelling for Business | Scoop.it
Throughout my business journey I've taken every opportunity to use storytelling as a way to build trust, loyalty and grow my brand. In this post I take you through the 7 step process I've followed to tell my story often and effectively.

Via Kamal Bennani, massimo facchinetti
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Building a YouTube Content Strategy: Lessons From Google BrandLab

Building a YouTube Content Strategy: Lessons From Google BrandLab | Transmedia Storytelling for Business | Scoop.it
Kim Larson, global director of Google BrandLab, shares how her team helps marketers improve and streamline their YouTube marketing strategies and feed the proverbial content monster.
Via Stefano Principato, massimo facchinetti
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Lego Launches A Social Network For Kids Too Young For Facebook

Lego Launches A Social Network For Kids Too Young For Facebook | Transmedia Storytelling for Business | Scoop.it
"We know we're taking a bit of a risk," says Rob Lowe, senior director of Lego Life.
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50 Acronyms Social Media Professionals Must Know 

50 Acronyms Social Media Professionals Must Know  | Transmedia Storytelling for Business | Scoop.it
In social media, acronyms are both common and useful. They enable the delivery of complex messages with just a few keystrokes. The real challenge is being
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The Lucas Museum of Narrative Art

The Lucas Museum of Narrative Art | Transmedia Storytelling for Business | Scoop.it
The Lucas Museum of Narrative Art will be a gathering place to experience narrative art and the evolution of moving images – from illustration to cinema to the digital mediums of the future.
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The Way We Tell Stories – Florian Thalhofer @ iDocs


Via mirmilla
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One Year in Now Media Vol VI

One Year in Now Media Vol VI | Transmedia Storytelling for Business | Scoop.it
As I’ve done for the past six years, I today published a compilation of this blog and it’s posts from the past year as a free-to-read PDF over on Slideshare and as a download here. There is also an epub-version available for download from Dropbox here. The publication also features interviews with Mike Monello, Jeff…
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How to Create a Social Media Content Calendar for a Year 

How to Create a Social Media Content Calendar for a Year  | Transmedia Storytelling for Business | Scoop.it
Want to deliver quality social media content for the next year? Discover how to fill a social media content calendar with a year's worth of content.

Via Peg Corwin, massimo facchinetti
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Peg Corwin's curator insight, December 3, 2016 11:06 AM

With 2017 around the corner, now's the time to create that social media calendar for next year.  Here's how using any spreadsheet.

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Humans Evolved to Process Stories Better Than Logic

Humans Evolved to Process Stories Better Than Logic | Transmedia Storytelling for Business | Scoop.it
Any story we tell of our species, any science of human nature, that ignores how important stories are in shaping what and how we think and feel is false. We evolved to be ultra-social (and self-deficient), so we care deeply about character and plot.
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Content Recycling: A to Z for Content Marketing

Content Recycling: A to Z for Content Marketing | Transmedia Storytelling for Business | Scoop.it
Here’s an A-Z recycling content guide that will give you ideas to recharge your creative content batteries.
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Pokémon Go turns Starbucks into Pokécafes

Pokémon Go turns Starbucks into Pokécafes | Transmedia Storytelling for Business | Scoop.it
Now you can get some caffeine with your Pikachu.
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Learn Online Marketing - Free Training Course From Google

Learn Online Marketing - Free Training Course From Google | Transmedia Storytelling for Business | Scoop.it
Free online marketing training to get the digital skills you need to grow your business, your career. Free courses from Google to become a digital expert
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Top 50 VR Storytelling Interviews + Oculus Story Studio Roundtable Discussion

Top 50 VR Storytelling Interviews + Oculus Story Studio Roundtable Discussion | Transmedia Storytelling for Business | Scoop.it
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Seven Steps to Plan a B2B Content Marketing Strategy

Seven Steps to Plan a B2B Content Marketing Strategy | Transmedia Storytelling for Business | Scoop.it
It is essential to approach content marketing as a strategy rather than a tactic. These seven steps will help you plan your B2B content marketing strategy.
Via Stefano Principato, massimo facchinetti
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