Transmedia Storytelling for Business
18.5K views | +2 today
Follow
 
Scooped by Soraia Ferreira, Ph.D.
onto Transmedia Storytelling for Business
Scoop.it!

Indie videogames are taking it to the next level of story design

Indie videogames are taking it to the next level of story design | Transmedia Storytelling for Business | Scoop.it
This week’s Game Developers Choice Awards at the Game Developers Conference (GDC) in San Francisco saw some of the usual big hitters win, but also, intriguingly, smaller independents such as puzzle game…
more...
No comment yet.
Transmedia Storytelling for Business
Transmedia Storytelling, Digital Media, Content Marketing
Your new post is loading...
Your new post is loading...
Rescooped by Soraia Ferreira, Ph.D. from Digital Content Marketing
Scoop.it!

7 Brands Already Using Chatbots in Their Marketing

7 Brands Already Using Chatbots in Their Marketing | Transmedia Storytelling for Business | Scoop.it
See how these brands are leveraging chatbots to expand their reach and support their marketing efforts.

Via brandinmind
more...
No comment yet.
Scooped by Soraia Ferreira, Ph.D.
Scoop.it!

Crafting Intangibles: Matt Forbeck on context for meaning

Matt Forbeck is an award-winning and New York Times-bestselling author and game designer. He has over thirty novels and countless games published to date. His latest…
more...
No comment yet.
Scooped by Soraia Ferreira, Ph.D.
Scoop.it!

Crafting Intangibles #interactive #storytelling 

Crafting Intangibles #interactive #storytelling  | Transmedia Storytelling for Business | Scoop.it
An international online & local event on interactive narrative design, held on June 10th & 11th 2017.
more...
No comment yet.
Rescooped by Soraia Ferreira, Ph.D. from Content Creation, Curation, Management
Scoop.it!

The Art of Storytelling Meets the Science of Data Analysis - eMarketer

The Art of Storytelling Meets the Science of Data Analysis - eMarketer | Transmedia Storytelling for Business | Scoop.it
Data adds to the power of creative

Via Russ Merz, Ph.D., massimo facchinetti
more...
Russ Merz, Ph.D.'s curator insight, August 7, 10:58 AM
Are you using analysis of customer data to create compelling content marketing programs? Maybe you should.
Rescooped by Soraia Ferreira, Ph.D. from Psychology of Media & Technology
Scoop.it!

Apple Bets the Future of Augmented Reality Will Be on Your Phone

Apple Bets the Future of Augmented Reality Will Be on Your Phone | Transmedia Storytelling for Business | Scoop.it
Apple's ARKit draws interest in the mundane—fitting furniture in a room, a digital tape measure.

Via Dr. Pamela Rutledge
more...
Dr. Pamela Rutledge's curator insight, August 9, 10:50 AM

The power of Apple's ARKit isn't because it's "mundane"--it's because it is enabling AR to be USEFUL and relevant.   Applications that are amazing are only amazing once.  Game-changers satisfy a need that wasn't easy to do before--when technology can fill a gap where reality falls short.

Scooped by Soraia Ferreira, Ph.D.
Scoop.it!

Intelligent Narratives: Creating Deeper Context for Your Data

Intelligent Narratives: Creating Deeper Context for Your Data | Transmedia Storytelling for Business | Scoop.it
Intelligent Narratives for BI combine the speed and adaptability of visualization technology with the attention to detail and fluid communication of a human analyst. It integrates into the most popular BI platforms, putting a whole suite of fully automated, carefully tested analytics at work for a range of users and skill sets.
more...
No comment yet.
Rescooped by Soraia Ferreira, Ph.D. from #transmediascoop
Scoop.it!

Remedy’s Sam Lake on 21 years of game storytelling and transmedia

Remedy’s Sam Lake on 21 years of game storytelling and transmedia | Transmedia Storytelling for Business | Scoop.it
Sam Lake has been writing stories for Remedy Entertainment’s games for 21 years. He started with the graphic novel tale of Max Payne, and went on to write Max Payne 2: The Fall of Max Payne, and Alan Wake. He became creative director on Alan Wake’s American Nightmare, and he did the same on Microsoft’s exclusive video game, Quantum Break.

Via Simon Staffans
more...
Simon Staffans's curator insight, August 4, 6:23 AM
Sam Lake on over two decades of evolving storytelling
Scooped by Soraia Ferreira, Ph.D.
Scoop.it!

NAPA Cards _ Narrative Patterns for Data Stories #Visual #Storytelling

more...
No comment yet.
Scooped by Soraia Ferreira, Ph.D.
Scoop.it!

Announcing Penny, a playful AI that explores wealth and poverty in American cities

Announcing Penny, a playful AI that explores wealth and poverty in American cities | Transmedia Storytelling for Business | Scoop.it
There’s an artificial intelligence in the sky that is working on predicting your household income just by looking down at your house from space. “Penny,” as this AI is playfully called, was built by…
more...
No comment yet.
Scooped by Soraia Ferreira, Ph.D.
Scoop.it!

Storytelling for Business: Kevin Allison (StoryDNA podcast)

Storytelling for Business: Kevin Allison (StoryDNA podcast) | Transmedia Storytelling for Business | Scoop.it
In this 1st episode of our new StoryDNA podcast (video), Brian Carter & Kathy Klotz-Guest interview Kevin Allison about storytelling for business.
more...
No comment yet.
Rescooped by Soraia Ferreira, Ph.D. from Transmedia Storytelling & Education
Scoop.it!

Why storytelling is still crucial in 2017 

Why storytelling is still crucial in 2017  | Transmedia Storytelling for Business | Scoop.it

"We’re a lonely generation. We rely on Google to solve our problems for us. We type in words, and we head to websites and networks to find others like us. Others with our problems. We look for friends in virtual places — people with stories we can share."

 

Via blaucloud
more...
No comment yet.
Scooped by Soraia Ferreira, Ph.D.
Scoop.it!

What is the climax of a story? #storytelling #business #podcast - StorySD

What is the climax of a story? #storytelling #business #podcast - StorySD | Transmedia Storytelling for Business | Scoop.it
What is the climax of a story? In this episode: • The flying lizard from Planet Earth II • Recommended resource: Documentary Series Planet Earth II by BBC At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
more...
No comment yet.
Rescooped by Soraia Ferreira, Ph.D. from Content Creation, Curation, Management
Scoop.it!

How to Use the Power of Storytelling in B2B Ads - Business Intelligence Info

How to Use the Power of Storytelling in B2B Ads - Business Intelligence Info | Transmedia Storytelling for Business | Scoop.it
“Consumers believe stories. Without this belief there is no marketing.” Bestselling author and marketing expert Seth Godin is on to something. In fact, 92 percent of customers want to read words in the form of a story. And it’s not just their preference — it’s how the human brain is wired. When customers read data

Via massimo facchinetti
more...
No comment yet.
Scooped by Soraia Ferreira, Ph.D.
Scoop.it!

24 - Why should the protagonist and the antagonist be matched? - #StorySD

24 - Why should the protagonist and the antagonist be matched? - #StorySD | Transmedia Storytelling for Business | Scoop.it
Episode 24 Why should the protagonist and the antagonist be matched? In this episode: • Planet Earth II Animal Chase • Recommended resource: Book Red Team: How to Succeed By Thinking Like the Enemy by Micah Zenko At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
more...
No comment yet.
Rescooped by Soraia Ferreira, Ph.D. from Narration transmedia et Formations
Scoop.it!

Transmedia Storytelling Resources

Transmedia Storytelling Resources | Transmedia Storytelling for Business | Scoop.it
What is Transmedia Storytelling? Here's what a few of the experts say: Transmedia immerses an audience in a story's univers

Via Emmanuel Bethoux
more...
No comment yet.
Scooped by Soraia Ferreira, Ph.D.
Scoop.it!

How to describe characters? - #StorySD

How to describe characters? - #StorySD | Transmedia Storytelling for Business | Scoop.it
How to describe characters? In this episode: • Darth Vader • Recommended resource: Book Wonderbook – The Illustrated Guide to Creating Imaginative Fiction by Jeff VanderMeer At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Sign up for the newsletter for exclusive content
more...
No comment yet.
Rescooped by Soraia Ferreira, Ph.D. from Public Relations & Social Marketing Insight
Scoop.it!

Enter an Archive of 6,000 Historical Children’s Books, All Digitized and Free to Read Online

Enter an Archive of 6,000 Historical Children’s Books, All Digitized and Free to Read Online | Transmedia Storytelling for Business | Scoop.it

We can learn much about how a historical period viewed the abilities of its children by studying its children's literature.

Via Dr. Susan Bainbridge, Jeff Domansky
more...
Allan Tsuda's curator insight, August 8, 7:12 PM
This is a pretty awesome one-stop "shop" and it's free! Not only children's books either. Lectures by Campbell, Foucault, Russell, Sagan, etc. For grownups too!
Ines Bieler's curator insight, August 9, 1:45 AM

What a super resource for kids and grandchildren, not to mention parents and grandparents.

Carol Isakson's curator insight, August 9, 12:28 PM
Exciting collection of books. Look into the openculture.com site too! It has ads but is an amazing collection. From About statement: "Open Culture editor Dan Colman scours the web for the best educational media. He finds the free courses and audio books you need, the language lessons & movies you want, and plenty of enlightenment in between."
Rescooped by Soraia Ferreira, Ph.D. from Psychology of Media & Technology
Scoop.it!

AI and Storytelling: An Unlikely Friendship

AI and Storytelling: An Unlikely Friendship | Transmedia Storytelling for Business | Scoop.it
Realizing effective stories in VR will require both the storytelling skills of Hollywood and the technological ingenuity of Silicon Valley for AI.

Via Dr. Pamela Rutledge
more...
Dr. Pamela Rutledge's curator insight, August 9, 11:00 AM

The challenge to storytelling in VR is the inherent social nature of stories.  The distinction among story types, linear, branching and organic is helpful but doesn't include the function of stories.  Function (ability to fill needs) is at the root of tech adoption.  Games, MMOs and linear storytelling (and even life) allow people to share experiences.  AI will work in VR stories when VR can figure out how to allow shared, social experiences.  Until then, VR remains a unique experience and sharing it is like having someone tell you about their dream.  Interesting, sometimes, but not personally relevant enough to trigger emotional or sensory connection.  Shared emotion is the glue of storytelling.

Scooped by Soraia Ferreira, Ph.D.
Scoop.it!

Optimize Customer Experiences Using Brand Purpose + Data Driven Storytelling - Brandthropologie

Optimize Customer Experiences Using Brand Purpose + Data Driven Storytelling - Brandthropologie | Transmedia Storytelling for Business | Scoop.it
Brand Purpose + Data Driven Storytelling = Optimized Customer Experiences. This is the formula for success for today’s CMOs and CEOs.
more...
No comment yet.
Scooped by Soraia Ferreira, Ph.D.
Scoop.it!

“VR journalism should focus on storyliving, not storytelling” and other insights from Google’s new VR study

“VR journalism should focus on storyliving, not storytelling” and other insights from Google’s new VR study | Transmedia Storytelling for Business | Scoop.it
The VR journalism of tomorrow won't look much like the video and text-based journalism of today.

That's clear, judging by a new ethnographic study (more on methodology at the bottom of this post) from the Google News Lab that examines how VR's unique traits will affect how journalists tell stori…
more...
No comment yet.
Scooped by Soraia Ferreira, Ph.D.
Scoop.it!

Limbo: a virtual experience of waiting for asylum - 360 video #Guardian

Limbo: a virtual experience of waiting for asylum - 360 video #Guardian | Transmedia Storytelling for Business | Scoop.it
What is it like to flee your home and start again in a new country? This exclusive Guardian virtual reality film allows you to experience how it feels to wait for an asylum decision that will affect the rest of your life
more...
No comment yet.
Scooped by Soraia Ferreira, Ph.D.
Scoop.it!

Announcing Episodic 2017 – Storythings Ltd

Announcing Episodic 2017 – Storythings Ltd | Transmedia Storytelling for Business | Scoop.it
Episodic is the world’s first conference dedicated entirely to episodic storytelling. We’d love you to join us on Friday 20th October at Cecil Sharp House in London for a day of talks and…
more...
No comment yet.
Scooped by Soraia Ferreira, Ph.D.
Scoop.it!

22 - What is the resolution of a story? - StorySD

22 - What is the resolution of a story? - StorySD | Transmedia Storytelling for Business | Scoop.it
What is the resolution of a story? In this episode: • The Portuguese rooster legend • Recommended resource: Documentary Series Planet Earth I and Planet Earth II diaries by BBC At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
more...
No comment yet.
Rescooped by Soraia Ferreira, Ph.D. from Transmedia Storytelling & Education
Scoop.it!

Top 13 Books for Business Storytelling 

Top 13 Books for Business Storytelling  | Transmedia Storytelling for Business | Scoop.it

"What are the best books on storytelling for my business?" 

OR

"I'm discovering how powerful storytelling can be for my business, but I want to learn more. What books should I read?"

I've been hearing these questions more and more.  The challenge with recommending books always comes back to a question of my own, "What do you want to know about story? The science, the structure, what stories to tell, how to tell a great story, how to use them in your business, etc?"  The study and practice of story is a science, art, craft, and passion. Just like if I asked my favorite musician to recommend the best books on music, I'm sure they'd have a list of their own questions and a laundry list of books to recommend.

2

Via blaucloud
more...
No comment yet.
Rescooped by Soraia Ferreira, Ph.D. from Content Creation, Curation, Management
Scoop.it!

The 7 universal story plots that still entrance audiences - Sparkol

The 7 universal story plots that still entrance audiences - Sparkol | Transmedia Storytelling for Business | Scoop.it

Plotting the story – a common stumbling block for even the most seasoned storyteller. The options seem endless. But what if there were just 7 universal plots underpinning all stories? What if finding the right one could bring your message alive and captivate your audience every time?

"In The Seven Basic Plots: Why We Tell Stories, Christopher Booker explains how our best-loved stories throughout history fall into only 7 distinct story types. He follows in a long line of theorists who have tried to explain why storytelling is such a universally powerful means of communication.

"Here I’ll outline those 7 basic plots for you. This isn’t a foolproof list by any means – but just try to think of a book, film or play that doesn’t fit one of these plot types."


Via Jim Lerman, massimo facchinetti
more...
No comment yet.