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Is franchise cinema mimicking TV storytelling?

Is franchise cinema mimicking TV storytelling? | Transmedia Storytelling meets Tourism | Scoop.it
Cliffhangers and mid-season breaks probably aren't the features of TV fans want the movies to adopt, are they?
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Transmedia Storytelling meets Tourism
Transmedia Storytelling, Tourism, Digital Media, Marketing
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Key Findings on How Marketers Optimize Social content

Key Findings on How Marketers Optimize Social content | Transmedia Storytelling meets Tourism | Scoop.it

Key Findings on How Marketers Optimize Social Content by Douglas Karr on Marketing Technology Blog

 

Software Advice partnered with Adobe to create the first-ever Social Media Content Optimization Survey. Key findings include:+

Most marketers (84 percent) routinely post on at least three social media networks, with 70 percent posting at least once a day.+Marketers most commonly cited the use of visual content, hashtags and usernames as important tactics for optimizing social media content.+Over half (57 percent) use software tools to manage posting, and these respondents experienced less difficulty optimizing their social content.+

Our survey suggests that the vast majority of marketers are posting frequently across at least three or four social channels and are attempting to use specific tactics to increase brand awareness and (ideally) generate quality leads. Most marketers (70 percent) said they post content on social media outlets at least once a day, with 19 percent saying they post more than three times daily. But our source, Liz Strauss, believes that many of them are posting without a clear goal and without a true understanding of what can be accomplished on any particular social channel. Jay Ivey of Software Advice (where you can compare social CRM software reviews)

And the data may support that claim. For instance, Liz argues that it’s backwards that more marketers prioritized visual content than prioritized the identification and targeting of specific sub-audiences. As she puts it, if you don’t know who your content is built for, then you’re not going to send them the right kinds of signals. And this suggests a troubling lack of understanding about basic strategic principles required to achieve real, measurable results through social media. Here’s a breakdown of findings:+


Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, July 11, 2:55 PM

Interesting stats, but #optimization requires knowing the relative effect of inputs (content, placement, timing, etc.) on outputs (goals and objectives).

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Two-Sided Touchscreen Turns Glass Walls Into HoloDisplays

Two-Sided Touchscreen Turns Glass Walls Into HoloDisplays | Transmedia Storytelling meets Tourism | Scoop.it
A new Korean touchscreen is everything your inner sci-fi enthusiast has ever wanted—and more.
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Studies Confirm the Power of Visuals in eLearning

Studies Confirm the Power of Visuals in eLearning | Transmedia Storytelling meets Tourism | Scoop.it
We are now in the age of visual information where visual content plays a role in every part of life. As 65 percent of the population are visual learn

Via José Carlos, siobhan-o-flynn
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Yahoo's New Maps Put 'Emotionally Pleasant' Routes Before Fast Ones

Yahoo's New Maps Put 'Emotionally Pleasant' Routes Before Fast Ones | Transmedia Storytelling meets Tourism | Scoop.it
Be prepared to surrender to computerdom more of that vanishing territory known as the uniquely human sensibility. Researchers at Yahoo Labs in Barcelona ha
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Google Maps Update Lets You Measure Distance, Draw Crude Pictures

Google Maps Update Lets You Measure Distance, Draw Crude Pictures | Transmedia Storytelling meets Tourism | Scoop.it
Google Maps just released a small, useful update for its Maps desktop product (via TNW). On the web, you can now right-click on any map and select "Measure..
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Christopher Nolan on the 'bleak future' of movies and why theaters will save us

Christopher Nolan on the 'bleak future' of movies and why theaters will save us | Transmedia Storytelling meets Tourism | Scoop.it
Christopher Nolan doesn't like where the movie business is going these days, but he still sees a glimmer of hope.
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La Rioja presenta la primera aplicación turística para Smart TV en España

La Rioja presenta la primera aplicación turística para Smart TV en España | Transmedia Storytelling meets Tourism | Scoop.it
Con la colaboración de Rumbo. La Rioja presenta la primera aplicación turística para Smart TV en España. Hosteltur, portal líder en noticias sobre turismo.
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mNectar raises $7M for mobile ads that let you play a game before downloading it

mNectar raises $7M for mobile ads that let you play a game before downloading it | Transmedia Storytelling meets Tourism | Scoop.it
mNectar's Playable service lets users try apps and games before they download them
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Google Street View Robot Records Museum Selfies

Google Street View Robot Records Museum Selfies | Transmedia Storytelling meets Tourism | Scoop.it
Museum selfies are so cool, even Google's Street View robots are doing it.
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Elba Movie - transmedia territorial storytelling project for island of Elba

Elbamovie is an innovative transmedia territorial storytelling project for experiential tourist promotion of the island of Elba.

It is based on four elements that characterise the experience:

• Storytelling set between the past and the present, permitting the audience to live a Napoleonic experience in a modern setting.

• Suspension between reality and fiction, which enables visitors to Elba to see the places where the film was made and enjoy all the experiential elements included in the narration that can be discovered on the island. The characters in Elbamovie are imaginary, but their life experiences and friends are very real.

• The depth and variety of the transmedia storytelling experience, which can be lived uninterruptedly on various media and in the territory of Elba.

• The evolution of the narration project ,which develops like a living organism through the nutrition supplied by the contribution of the audience.

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Galaxy Getaways

Galaxy Getaways | Transmedia Storytelling meets Tourism | Scoop.it

Fake Travel Agency from Marvel's Guardians of the Galaxy

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How Storytelling Can Increase Any Business

Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!

Via Karen Dietz, Brad Tollefson
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Karen Dietz's curator insight, June 30, 1:46 PM

This is a great SlideShare piece by Lusko advocating that any business -- whether you are a startup or an established brand -- can use storytelling to grow.


I like the points made here about the kinds of stories you can tell, along with the list of customer personas that make your story crafting easier.


I just wish they had described the archetypes more! But never fear -- just Google the archetype and you'll have  wealth of information. Or use Carol Pearson's book The Hero And The Outlaw for a complete explanation (I have no financial ties to Carol).


So grab this piece and hone your stories!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Janet Vasil's curator insight, July 1, 7:31 AM

Good slideshare with actionable advise for better business storytelling...in video and everywhere!. 

Barbara Ganley's curator insight, July 7, 8:12 AM

Useful to nonprofits, too

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Google Launches Map-Based Quiz Game, Smarty Pins

Google Launches Map-Based Quiz Game, Smarty Pins | Transmedia Storytelling meets Tourism | Scoop.it
Google unleashed a new map-based game called Smarty Pins (get it, Smarty Pins, oh Google). The game is a great way to remind yourself that you have no idea where... Keep reading →
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Awesome Game Story Gene 1 - Deep Characterization

Awesome Game Story Gene 1 - Deep Characterization | Transmedia Storytelling meets Tourism | Scoop.it

 

 


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, Today, 7:26 AM


Edwin McRae:  "Essentially it's about having everything in the game MATTER to the characters involved."


[Part II of this post can be found here:  Awesome Game Story Gene 2 - A responsive, narrative-rich Game World]

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Walt Disney: The World’s First UX Designer

Walt Disney: The World’s First UX Designer | Transmedia Storytelling meets Tourism | Scoop.it
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The top storytelling brands

The top storytelling brands | Transmedia Storytelling meets Tourism | Scoop.it
Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Via brandinmind
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Text Games in a New Era of Stories

Text Games in a New Era of Stories | Transmedia Storytelling meets Tourism | Scoop.it
Interactive fiction, which once went by the name “text adventure,” is having a moment.
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Smartphones: So Many Apps, So Much Time

Smartphones: So Many Apps, So Much Time | Transmedia Storytelling meets Tourism | Scoop.it
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Smartphones changed the way people shop, but they won't kill local commerce (study)

Smartphones changed the way people shop, but they won't kill local commerce (study) | Transmedia Storytelling meets Tourism | Scoop.it
A new study suggests that the explosive adoption of mobile devices will help, not hurt brick and mortar shops -- challenging the fear that ecommerce firms like Amazon are a death knell to local com...
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The Alchemists turning 'East Los High' into gold on Hulu with transmedia approach

The Alchemists turning 'East Los High' into gold on Hulu with transmedia approach | Transmedia Storytelling meets Tourism | Scoop.it
Traditional film and TV have so many challenges that it's ready for a transition, says Luke Ryan CEO at transmedia company The Alchemists. The old system is going to bend and break.
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Why "game vs. story" is a toxic concept

Why "game vs. story" is a toxic concept | Transmedia Storytelling meets Tourism | Scoop.it
Why thinking that game and story are two separate entities is poisonous to any design process.
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Digital Kids: how children are using devices, apps and media in 2013

Digital Kids: how children are using devices, apps and media in 2013 | Transmedia Storytelling meets Tourism | Scoop.it
A day-long liveblog covering the latest research, trends and views on children's changing media habits
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The Only App Travelers Truly Need on Their Smartphones

The Only App Travelers Truly Need on Their Smartphones | Transmedia Storytelling meets Tourism | Scoop.it
Finding directions is the number one reason most travelers reach for their smartphone in a new destination.
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And Now You Can Play Tetris On Your Shirt

And Now You Can Play Tetris On Your Shirt | Transmedia Storytelling meets Tourism | Scoop.it
We can only hope this is followed-up with an Asteroids V-neck.
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Mobile apps in the use #Tourism

Mobile apps in the use #Tourism | Transmedia Storytelling meets Tourism | Scoop.it
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