Obitel 2014 Yearbook: Transmedia Production Strategies in Television Fiction
This Obitel Yearbook is the eighth of a series begun in 2007, and reflects the maturing of a methodology that combines the study of quantitative basis with the contextual analysis of television fiction, its transmediation and the sociocultural dynamics that are present in the contexts of each one of the 12 participating countries.
Most talk around destination marketing today is about the timelapse videos,branded content, and social media campaigns that places around the world are creating to reach travelers.
All of those efforts; however, start in a place’s own hometown and mean little unless local stakeholders are as interested in welcoming and fostering tourism as the local visitor and convention board.
Educating and training local stakeholders on the economic importance of tourism is as critical to a destination’s long-term success as raising awareness to tourists around the globe. These destinations use a mix of old and new techniques; however, there’s always room for innovation.
Digital asset managers often find themselves in the difficult situation of trying to explain or defend the arcane arts of DAM systems management to both business owners and asset creators. Business owners know they need DAM, but can have trouble justifying the resources to fully support it, let alone take it to the next level. But once the conversation turns to how we can support digital storytelling through integrated content management, we find that we can better align the role of DAM with the Topic: Digital Asset Management.
Transmedia storytelling is the technique of telling a story and delivering content over multiple platforms. In itself, it might sound like any other integrated marketing campaign, but it is actually quite different. The overarching narrative arc is what links all those platforms together, each not...
UNWTO Turismo evidenza è un mondo pubblicazione Organizzazione del Turismo, che si propone di fornire una panoramica di internazionali tendenze turismo durante l'anno precedente a malattie sessualmente trasmissibili data di pubblicazione. Per country club singole e territori che le riflessioni riflette i dati come riportato da Istituzioni nazionali o internazionali fino fino maggio 2014 per informazioni sulle attuali dati turistici di breve termine e andamento, prego fare riferimento alla UNWTO World Tourism Barometer a: mkt.unwto.org/en/ barometro.
...Social media, mobile, real-time, each has contributed to the digital lifestyle that everyday people, your consumers AND your employees, embrace as second nature. It’s not just a Millennial or a Generation Z thing…it’s everyone who uses a smartphone, a tablet, or any smart device. It’s someone who takes selfiesand takes pictures and videos at every live event. It’s also that person who checks Twitter and Facebook each morning before email for mentions of their name and see what they might have missed. It is for all intents and purposes, you and me.
This isn’t about age; this is about a connected generation (Generation-C) and it represents a significant share of consumerism. Simply said, this category of consumers is different from the traditional customers and employees around which many organizations are modeled.
To reach them requires a different approach. To see them and the value they represent to an organization takes vision and a different philosophy. Instead however, most executives or decision-makers employ an “us vs. them” mentality. They see the world as they know it rather than seeing the world for what it is or what it’s becoming.
The list of creative LEGO creations grows longer with each passing day, but the list of LEGO creations that you can eat afterwards is understandably shorter. At least Japanese illustrator and designer Akihiro Mizuuchi can add his name to the list with a system for creating LEGO bricks from different kinds of chocolate. Apart from the edible aspect, Mizuuchi has ...
This article reflects on the alternate reality games of 2010, commenting on everything from buried muppet pirate treasure to a national manhunt facilitated by Wired. Read on to learn about the revamped ending to Portal, J.J. Abrams’ attempt to replicate the buzz surrounding Cloverfield, F1 driver Lewis Hamilton’s surprising hobby, and more. By Michael Andersen,…
When people watch a movie together their brain activity is, to a remarkable degree, synchronized. It's a slightly creepy thought. It's also a testament to the captivating power of cinema, says Uri Hasson, a psychologist at Princeton University.
Not one day goes by without news about the launch or development of some fascinating new technologies in relevant online media like TechCrunch, Mashable, or Business Insider. Venture capital companies from the Valley, Berlin, London, or Seoul are constantly backing these technologies with millions of dollars. But how promising are these new technologies from a consumer’s perspective? In the Ge ...
'BBC3’s move from a linear broadcast channel to online service will “pioneer how channels work in the future”, according to the BBC’s 2013/14 annual report.
BBC director-general Tony Hall said the iPlayer was a “key part” of the BBC’s future, and the broadcaster detailed plans to personalise its online services through a significantly increased use of data analytics.
Speaking to The Drum ahead of the report’s release at the Ericsson Executive Media Summit in Sweden, the BBC’s director of future media Ralph Rivera said the broadcaster was moving into the “next phase” of its online plan....'