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Is franchise cinema mimicking TV storytelling?

Is franchise cinema mimicking TV storytelling? | Transmedia Storytelling meets Tourism | Scoop.it
Cliffhangers and mid-season breaks probably aren't the features of TV fans want the movies to adopt, are they?
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Transmedia Storytelling meets Tourism
Transmedia Storytelling, Tourism, Digital Media, Marketing
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Obitel 2014 Yearbook: Transmedia Production Strategies in Television Fiction

Obitel 2014 Yearbook: Transmedia Production Strategies in Television Fiction

This Obitel Yearbook is the eighth of a series begun in 2007, and reflects the maturing of a methodology that combines the study of quantitative basis with the contextual analysis of television fiction, its transmediation and  the sociocultural dynamics that are present in the contexts of each one of the 12 participating countries.

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The Rise and Fall and Rise of Virtual Reality

The Rise and Fall and Rise of Virtual Reality | Transmedia Storytelling meets Tourism | Scoop.it
In the wake of Facebook’s purchase of Oculus, can this revolutionary technology triumph anew?
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How Destinations Turn Locals Into Their Best Brand Ambassadors

How Destinations Turn Locals Into Their Best Brand Ambassadors | Transmedia Storytelling meets Tourism | Scoop.it

Most talk around destination marketing today is about the timelapse videos,branded content, and social media campaigns that places around the world are creating to reach travelers.

All of those efforts; however, start in a place’s own hometown and mean little unless local stakeholders are as interested in welcoming and fostering tourism as the local visitor and convention board.

 

Educating and training local stakeholders on the economic importance of tourism is as critical to a destination’s long-term success as raising awareness to tourists around the globe. These destinations use a mix of old and new techniques; however, there’s always room for innovation.


Via Roland Schegg, Andrea Rossi
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What's the Value of DAM? Let Me Tell You a Story

What's the Value of DAM? Let Me Tell You a Story | Transmedia Storytelling meets Tourism | Scoop.it
Digital asset managers often find themselves in the difficult situation of trying to explain or defend the arcane arts of DAM systems management to both business owners and asset creators. Business owners know they need DAM, but can have trouble justifying the resources to fully support it, let alone take it to the next level. But once the conversation turns to how we can support digital storytelling through integrated content management, we find that we can better align the role of DAM with the Topic: Digital Asset Management.
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Transmedia storytelling explained [infographic]

Transmedia storytelling explained [infographic] | Transmedia Storytelling meets Tourism | Scoop.it
Transmedia storytelling is the technique of telling a story and delivering content over multiple platforms. In itself, it might sound like any other integrated marketing campaign, but it is actually quite different. The overarching narrative arc is what links all those platforms together, each not...
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UNWTO Tourism Highlight 2014 Edition

UNWTO Turismo evidenza è un mondo
pubblicazione Organizzazione del Turismo, che si propone
di fornire una panoramica di internazionali
tendenze turismo durante l'anno precedente a malattie sessualmente trasmissibili
data di pubblicazione. Per country club singole
e territori che le riflessioni riflette i dati come riportato da
Istituzioni nazionali o internazionali fino fino
maggio 2014 per informazioni sulle attuali
dati turistici di breve termine e andamento, prego
fare riferimento alla UNWTO World Tourism
Barometer a: mkt.unwto.org/en/ barometro.


Via terraLATINA, Alessio Carciofi
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In Internet in Real-Time

In Internet in Real-Time | Transmedia Storytelling meets Tourism | Scoop.it
From tweets to likes, see how fast data is generated every second on the internet in this interactive visualization.
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Twitter’s New Analytics Tell Advertisers And Publishers How Many People Actually Saw Their Tweets

Twitter’s New Analytics Tell Advertisers And Publishers How Many People Actually Saw Their Tweets | Transmedia Storytelling meets Tourism | Scoop.it
If you're looking for more details about how all of your tweets are doing, Twitter today released a new analytics dashboard for advertisers, Twitter Card..
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Adidas Polska Launches Interactive Game on Instagram

Adidas Polska Launches Interactive Game on Instagram | Transmedia Storytelling meets Tourism | Scoop.it
Adidas launches the worlds first Instagram game for its predator instinct campaign
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Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis

Born Digital: Meet Generation C, a new generation of connected customers - Brian Solis | Transmedia Storytelling meets Tourism | Scoop.it

...Social media, mobile, real-time, each has contributed to the digital lifestyle that everyday people, your consumers AND your employees, embrace as second nature. It’s not just a Millennial or a Generation Z thing…it’s everyone who uses a smartphone, a tablet, or any smart device. It’s someone who takes selfiesand takes pictures and videos at every live event. It’s also that person who checks Twitter and Facebook each morning before email for mentions of their name and see what they might have missed. It is for all intents and purposes, you and me.

 

This isn’t about age; this is about a connected generation (Generation-C) and it represents a significant share of consumerism. Simply said, this category of consumers is different from the traditional customers and employees around which many organizations are modeled.

 

To reach them requires a different approach. To see them and the value they represent to an organization takes vision and a different philosophy.  Instead however, most executives or decision-makers employ an “us vs. them” mentality. They see the world as they know it rather than seeing the world for what it is or what it’s becoming.


Via Jeff Domansky
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Idris Grant's curator insight, August 28, 4:44 PM

An interesting analysis of today's connected generation.

Idris Grant's curator insight, August 28, 4:47 PM

Interesting look at today's "connected" generation, providing a compelling argument for adopting a new mindset and taking a different approach towards interacting with customers.

Mike Donahue's curator insight, August 29, 5:29 PM

Interesting perspective on how different Generation-C is from past generations of consumers and how business needs to change their approach to and philosophies about creating an experience they will engage with.

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This Is What Happens When Museums Use Snapchat

This Is What Happens When Museums Use Snapchat | Transmedia Storytelling meets Tourism | Scoop.it
The Los Angeles County Museum of Art is sending out some killer fine art zingers, like Rodine sculptures adorned with Beyonce lyrics. Just don't screenshot.
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Finally, An Online Game Inside Google Street View

Finally, An Online Game Inside Google Street View | Transmedia Storytelling meets Tourism | Scoop.it
'The Day Google Street View Stood Still' now gives us an excuse to get lost in the interactive maps for hours.
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Edible LEGOs prove everything is better if you can eat it

Edible LEGOs prove everything is better if you can eat it | Transmedia Storytelling meets Tourism | Scoop.it
The list of creative LEGO creations grows longer with each passing day, but the list of LEGO creations that you can eat afterwards is understandably shorter. At least Japanese illustrator and designer Akihiro Mizuuchi can add his name to the list with a system for creating LEGO bricks from different kinds of chocolate. Apart from the edible aspect, Mizuuchi has ...
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Travel Companies Target Wearable Devices with new Passenger Technology

Travel Companies Target Wearable Devices with new Passenger Technology | Transmedia Storytelling meets Tourism | Scoop.it
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Science of storytelling: why and how to use it in your marketing

Science of storytelling: why and how to use it in your marketing | Transmedia Storytelling meets Tourism | Scoop.it
A look at how humans have always loved stories, and six tips for incorporating them into your digital marketing

Via massimo facchinetti
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A Great Content Strategy's Anatomy

A Great Content Strategy's Anatomy | Transmedia Storytelling meets Tourism | Scoop.it
Creating and cultivating content regularly can be overwhelming, but having a clear content strategy helps you to be a signal instead of noise on the web.

Via Luis Costa
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Mobile Games: The Advantages of the Episodic Model

Mobile Games: The Advantages of the Episodic Model | Transmedia Storytelling meets Tourism | Scoop.it
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In E-Sports, Video Gamers Draw Real Crowds and Big Money

In E-Sports, Video Gamers Draw Real Crowds and Big Money | Transmedia Storytelling meets Tourism | Scoop.it
Professional video gaming is becoming a worldwide spectator sport offering big prizes to competitors and helping the game industry gain even greater cultural and economic clout.
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The Year in Alternate Reality Games | Magazine | WIRED [from 2010]

The Year in Alternate Reality Games | Magazine | WIRED [from 2010] | Transmedia Storytelling meets Tourism | Scoop.it
This article reflects on the alternate reality games of 2010, commenting on everything from buried muppet pirate treasure to a national manhunt facilitated by Wired. Read on to learn about the revamped ending to Portal, J.J. Abrams’ attempt to replicate the buzz surrounding Cloverfield, F1 driver Lewis Hamilton’s surprising hobby, and more. By Michael Andersen,…

Via siobhan-o-flynn
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How Movies Synchronize the Brains of an Audience | Science

How Movies Synchronize the Brains of an Audience | Science | Transmedia Storytelling meets Tourism | Scoop.it
When people watch a movie together their brain activity is, to a remarkable degree, synchronized. It's a slightly creepy thought. It's also a testament to the captivating power of cinema, says Uri Hasson, a psychologist at Princeton University.
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Do Robots Have a Real Future in the Hospitality Industry?

Do Robots Have a Real Future in the Hospitality Industry? | Transmedia Storytelling meets Tourism | Scoop.it
An image of robots delivering bath towels to hotel guests would recently be the stuff of science fiction films. Today, it's closer to reality.
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How Much Future Is There for Future Technologies?

How Much Future Is There for Future Technologies? | Transmedia Storytelling meets Tourism | Scoop.it
Not one day goes by without news about the launch or development of some fascinating new technologies in relevant online media like TechCrunch, Mashable, or Business Insider. Venture capital companies from the Valley, Berlin, London, or Seoul are constantly backing these technologies with millions of dollars. But how promising are these new technologies from a consumer’s perspective? In the Ge ...

Via Luis Costa
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BBC3 move from broadcast to online will 'pioneer how channels work in the future', says annual report

BBC3 move from broadcast to online will 'pioneer how channels work in the future', says annual report | Transmedia Storytelling meets Tourism | Scoop.it

'BBC3’s move from a linear broadcast channel to online service will “pioneer how channels work in the future”, according to the BBC’s 2013/14 annual report.

 

BBC director-general Tony Hall said the iPlayer was a “key part” of the BBC’s future, and the broadcaster detailed plans to personalise its online services through a significantly increased use of data analytics.

Speaking to The Drum ahead of the report’s release at the Ericsson Executive Media Summit in Sweden, the BBC’s director of future media Ralph Rivera said the broadcaster was moving into the “next phase” of its online plan....'

 


Via siobhan-o-flynn, Digital Cinema in Transition, Andrea Rossi
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How Fast Food Chains Pick Their Next Location

How Fast Food Chains Pick Their Next Location | Transmedia Storytelling meets Tourism | Scoop.it
Starbucks and Wendy's are relying on your location data to expand into new neighborhoods.
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Chinese Theaters Test Movies Where Your Text Messages Appear Onscreen

Theaters in major Chinese cities have started experimenting with “bullet screens” on which audiences can send text messages commenting on the film, which are then projected directly onto the screen.

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