KLM, known for its savvy social service and innovative marketing campaigns, took both to new levels last week with a bold #HappyToHelp campaign, which saw a dedicated team scanning social media during five days for passengers facing travel woes throughout the world, and responded with creative and relevant answers and support– even for passengers not travelling with KLM.
Alexander Huls is a freelance writer whose work has appeared in The New York Times, The Atlantic, Esquire and other publications. This post was originally published on the Shutterstock blog... Keep reading →
Watching live events with a smartphone is becoming a standard practice. Brands such as Nike and Electronic Arts are latching onto this trend and giving audiences a real companion to the live event. But it's not an easy thing to do, and requires planning ahead.
I'm doing a mini tour of Texas this week having just left Austin and tomorrow I present some of our findings from Edelman's 2014 global study, Brandshare, in Dallas (full report here). The last time I talked about Brandshare, I...
space150 was invited to take part in the Future of StoryTelling, an exclusive two-day gathering of world class storytellers that took place in NYC last week. The summit was created to bring people, ideas and technologies together in one place to discuss the evolution of storytelling. I was fortunate enough to be one of those people. From the beginning of our departure for Snug Harbor on day one to the final session at space150 NYC on day two, the Future of StoryTelling was a truly inspired experience I would recommend anyone pursue.
The BBC has today announced 'The Doctor and the Dalek', a new online game for CBBC audiences voiced by Peter Capaldi. The game sees the newly regenerated Twelfth Doctor thrown into a dangerous quest with his most devious of enemies in a new, stand-alone story from Doctor Who and Wizards vs Aliens TV writer, Phil Ford.