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Pixar vs. Disney Animation: John Lasseter's Tricky Tug-of-War

Pixar vs. Disney Animation: John Lasseter's Tricky Tug-of-War | Transmedia Storytelling meets Tourism | Scoop.it
This story first appeared in the Dec. 13 issue of The Hollywood Reporter magazine. 
The contrast couldn't have been more stark. On Nov.
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Transmedia Storytelling meets Tourism
Transmedia Storytelling, Tourism, Digital Media, Marketing
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BBC Launches 'taster' to Help Showcase New Digital Ideas

BBC Launches 'taster' to Help Showcase New Digital Ideas | Transmedia Storytelling meets Tourism | Scoop.it
The BBC has today announced a new initiative called BBC Taster that it hopes will help to showcase new digital talent across its platforms. The organization said the platform will…
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How storytelling has changed in the digital age - Agenda - The World Economic Forum

How storytelling has changed in the digital age - Agenda - The World Economic Forum | Transmedia Storytelling meets Tourism | Scoop.it
Lance Weiler explores how technology is transforming the art of storytelling.
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Gamification Does Not Mean Playing Games

Gamification Does Not Mean Playing Games | Transmedia Storytelling meets Tourism | Scoop.it

Gamification is less about games than it is about a fun-filled incentivization program. And the good news is the tools to help have been advancing quickly.


Via David W. Deeds, Kim Flintoff, blaucloud
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The Entire History Of The Smartwatch And Fitness-Band Market In One Infographic

The Entire History Of The Smartwatch And Fitness-Band Market In One Infographic | Transmedia Storytelling meets Tourism | Scoop.it
Wrist-worn wearables have evolved.
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Spelling stomp mat caters to the mini Tom Hanks in your life

Spelling stomp mat caters to the mini Tom Hanks in your life | Transmedia Storytelling meets Tourism | Scoop.it
Players would learn basic spelling and letter identification while simultaneously building both spacial awareness and gross motor ability. The fact that having an excuse to stomp on things is always fun for a toddler is just a bonus.
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Experience maps, user journeys and more…

Experience maps, user journeys and more… | Transmedia Storytelling meets Tourism | Scoop.it

Basic layouts of Experience Maps.


Via Mario K. Sakata, Fred Zimny, massimo facchinetti
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Roberto Nocera's curator insight, January 24, 2:18 PM

An useful recap about experience map #cxm #customerexperience

Mike Donahue's curator insight, Today, 9:59 AM

The UX Lady gives a nice breakdown of experience mapping ing the article.

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Transmedia metrics: Towards a new Transmedia Engagement Metrics model – Conducttr

Conducttr is an interactive multiplatform storytelling tool that’s invisible to audiences. Use it to build immersive, personalized experiences anywhere: online, in real life, and in between.
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Think Gaming Content Is Niche? Think Again #Google

Think Gaming Content Is Niche? Think Again #Google | Transmedia Storytelling meets Tourism | Scoop.it
Learn how your brand can engage with the growing YouTube-watching audience that's hungry for gaming video content—even if you're not in the gaming industry.
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Gamification Is On Track To Take Over Your Classroom

Gamification Is On Track To Take Over Your Classroom | Transmedia Storytelling meets Tourism | Scoop.it
It is one of the key emerging trends in learning, but according to experts the next few years could see gamification move from the periphery to become the cornerstone of our classrooms.
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Why The Apple Watch Doesn’t Need More Than A Few Hours Of Active Use Time

Why The Apple Watch Doesn’t Need More Than A Few Hours Of Active Use Time | Transmedia Storytelling meets Tourism | Scoop.it
Apple's upcoming wearable still prompts a lot of questions, not least of which is how long it will last on a full charge of its battery. A new report form..
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Embratur #Jogo

Embratur #Jogo | Transmedia Storytelling meets Tourism | Scoop.it

O jogo interativo permite que os usuários criem sua própria república

A Embratur (Instituto Brasileiro de Turismo) lançou o “The Republic of Me”, um game que permite ao usuário do Facebook criar seu próprio país, de acordo com sua preferência e perfil. 

“O jogo tem o objetivo de gerar interação e engajamento do público na rede social. O Instituto busca dar uma atenção especial para os meios digitais, que, cada vez mais, são as principais fontes de informação para os turistas estrangeiros. Em 2013, 37% dos visitantes internacionais que vieram ao Brasil buscaram informações na internet”, explicou o presidente da Embratur, Vicente Neto. 

Ao acessar a página do Visit Brasil no Facebook, cada participante poderá escolher o símbolo da bandeira, além de selecionar amigos para serem secretários das áreas mais importantes da sua nação, conforme as características mais marcantes de cada amigo, como happy hour, gastronomia e diversão.

“Em tom bem descontraído, os usuários podem criar leis e personalizar a moeda de sua república com uma foto de seu rosto, por exemplo”, completou o diretor de Marketing da Embratur, Sérgio Flores. 

O jogador indica também o principal entretenimento na área do esporte, evento ou música, elegendo a “paixão nacional” do povo. Além disso, tem a opção de criar suas próprias leis e de nomear qual capital brasileira irá receber sua embaixada. No final do game, é gerado um vídeo que pode ser compartilhado no Facebook e que mostra a nação de cada participante.


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The Museum of the Future Is Here

The Museum of the Future Is Here | Transmedia Storytelling meets Tourism | Scoop.it
Some things belong in a museum. But at the Smithsonian's recently reopened museum of design, a team has been rethinking what a thing is in the first place.
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"Netflix - On Demand and On The Rise. A focus on Netflix's social media strategy", by Vast Media

"Netflix - On Demand and On The Rise. A focus on Netflix's social media strategy", by Vast Media | Transmedia Storytelling meets Tourism | Scoop.it
"Netflix - On Demand and On The Rise. A focus on Netflix's social media strategy", by Vast Media
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Why Apps for Messaging Are Trending

Why Apps for Messaging Are Trending | Transmedia Storytelling meets Tourism | Scoop.it
People are spending more time on messaging apps, which many say allow for multimedia exchanges and commerce in a more intimate setting than older social media sites.
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7 Science-Based Reasons to Use Emoticons at Work

7 Science-Based Reasons to Use Emoticons at Work | Transmedia Storytelling meets Tourism | Scoop.it
As social media has grown (and character counts have shrunk), these pictorial representations of feelings are playing a significant role in communication.
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Marketing and Brand Design of destination experiences: the role of ICT

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Air France: Upgrade Challenge #game

Air France: Upgrade Challenge #game | Transmedia Storytelling meets Tourism | Scoop.it
Air France Passengers Can Bag an Upgrade by Playing a Mobile GameAirline Invites People to Play 'Cloud Slicer' at Departure Gates in Asia
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More than just a story: Now filmmakers build a whole new world

More than just a story: Now filmmakers build a whole new world | Transmedia Storytelling meets Tourism | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, January 24, 1:31 PM


Ryan Gilmour:  "One of the most compelling developments in modern filmmaking is how evolving technologies influence the ways that artists express themselves" ...

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The Age of Digital Experiences: An Interview with Joseph Pine

The Age of Digital Experiences: An Interview with Joseph Pine | Transmedia Storytelling meets Tourism | Scoop.it

"...the experience economy is all about how businesses need to create experiences for their customers that engage them in an inherently personal, memorable way. So to do that, you’ve got to reach customers deeply through the sensations that you create, and visual sensations are among the most important of all."


Via mirmilla
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The Big Game Becomes a Month-Long, Multi-Screen Event on YouTube

The Big Game Becomes a Month-Long, Multi-Screen Event on YouTube | Transmedia Storytelling meets Tourism | Scoop.it
The Super Bowl drives massive engagement. Digital platforms like YouTube turn the event into a month-long extravaganza across multiple screens. Commercials released on YouTube before they aired drove 2.5X more views than commercials released on game day. This article reveals insights and how advertisers can make the most of the Super Bowl.
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VCs Are Ripe For Smart Alternatives To Fund App Growth

VCs Are Ripe For Smart Alternatives To Fund App Growth | Transmedia Storytelling meets Tourism | Scoop.it
With 1,600+ apps making their debuts in the app stores daily, the pressure is on app developers to stand out from the crowd and acquire users at scale...
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Once Again, Starbucks Shows Google And Apple How To Do Mobile Payment

Once Again, Starbucks Shows Google And Apple How To Do Mobile Payment | Transmedia Storytelling meets Tourism | Scoop.it
Starbucks' latest quarter shows continued growth in mobile payments in its stores, showing Apple and Google how a mobile wallet should be done.
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Facebook's Best Product for Travel Brands May Not Be Facebook

Facebook's Best Product for Travel Brands May Not Be Facebook | Transmedia Storytelling meets Tourism | Scoop.it
Last week we launched the latest report in our Skift Trends series, Facebook Strategies for Travel Brands. Below is an extract. Get the full report here to
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James Patterson's New Book Will Self-Destruct In 24 Hours

James Patterson's New Book Will Self-Destruct In 24 Hours | Transmedia Storytelling meets Tourism | Scoop.it
The best-selling author is making his newest thriller into an IRL thriller.

Via siobhan-o-flynn
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Vivalist's curator insight, January 23, 10:36 AM

"1,000 people in the U.S. will get early access on January 21 to an alternative, free app version, but have only 24 hours to finish it before it disappears in [...] "a cinematic and spectacular way." If you're not one of the first 1,000 readers, you can still follow their progress in real-time and have the ability to "steal" time from those readers through a new site, SelfDestructingBook.com. Designed to
bring the thrill of Patterson’s book to new heights, the site shows who and where in the world the book's early readers are, how far along through the book they've read and gives you the option to sabotage their efforts by cutting their 24 hours short."