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Recent Trends In Storytelling And New Business Models For Publishers

Recent Trends In Storytelling And New Business Models For Publishers | Transmedia Storytelling meets Tourism | Scoop.it
In this article, we will discuss several recent such experiments, with special focus on new forms of storytelling, as well as new business models for publishers — a fascinating recent trend called “subcompact publishing” will be our main reference.
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Transmedia Storytelling meets Tourism
Transmedia Storytelling, Tourism, Digital Media, Marketing
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Death of Branded Content - The Rise of Brand Storytelling

Death of Branded Content - The Rise of Brand Storytelling | Transmedia Storytelling meets Tourism | Scoop.it
Brilliant panel discussion on the “The Death of Branded Content – The Rise of Brand Storytelling. Scott Donaton, President & CEO, Ensemble and a pioneer at the intersection of content and commerce, moderates a debate that taps the minds of forward-thinking, bold-face names from the worlds of marketing and content creation including: Laura Caraccioli, President, Electus; Lauren Radcliffe, Director [...]
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Cinema and second screen applications: focus on the film App and the Disney Second Screen experience

Cinema and second screen applications: focus on the film App and the Disney Second Screen experience | Transmedia Storytelling meets Tourism | Scoop.it
Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolut
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Airbnb creates the first film made entirely of Vines shot by people from all over the world.

Check out Airbnb’s short film “Hollywood & Vines,” a first-of-its-kind film made entirely out of Vines and shot by people from all over the world.

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Flexible Printed Batteries May Soon Power Wearable Tech

Flexible Printed Batteries May Soon Power Wearable Tech | Transmedia Storytelling meets Tourism | Scoop.it
Mashable covers the top social media news on topics like Facebook, YouTube, Gmail, Twitter, Amazon, Pinterest and More.
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How to Teach Google What a Story Is

How to Teach Google What a Story Is | Transmedia Storytelling meets Tourism | Scoop.it
Deep inside Google, a small team has been trying to solve a problem that's easy for any schmuck around the watercooler but frighteningly difficult for the world's most data-rich company: telling a story.
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Empathy, Story & Code - Part 2 - Lance Weiler

YOUR FIRST PROTOTYPE WILL FAIL

Via mirmilla
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The Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive Documentary

Loc Dao, Head of Digital Content and Strategy, NFB Canada

Via Simon Staffans
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Simon Staffans's curator insight, July 19, 7:44 AM

Interesting deck out of the Pixel Lab from Loc of NFB.

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The Science of Social Media Advertising

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Google: 6 Reasons Why Nobody Uses Your App

Google: 6 Reasons Why Nobody Uses Your App | Transmedia Storytelling meets Tourism | Scoop.it
Nobody using your app? Its okay, you arent alone. Heres what may have gone wrong, according to Google.
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How to create and tell the story of your Brand | beloved brands

How to create and tell the story of your Brand | beloved brands | Transmedia Storytelling meets Tourism | Scoop.it

"The Brand story should distill everything you know about your brand (the vision, purpose, values, objectives, strategies, tactics, target market, insights, rational and emotional benefits, reason to believe) and organize it into something that is digest-able for everyone who might touch the brand–whether that’s consumers, advocates, influencers, employees, agencies, retailers or the media."

 

To help you find your brand story, read the full article to find out more about these tips on using the basis of the Super Hero story usually starts with a conflict of Good versus Evil:

There is a substantial back story to explain what makes up the Super Hero.A good Super Hero story saves someone. A good brand should as well.  Each story also has a distinct cry for help.A Super Hero is different than everyone else.There is some super power that makes them even better, without being vain.A good story is one that touches people in an emotional way.A Good Super Hero has to make difficult choices. They can’t do everything. It’s all about choices.A good story is well-organized, has a consistent tone throughout the story and has layers that support the story. No Super Hero goes alone.  They always have help.

And find the story board format with the 15 questions that you can use to frame your story.


Via Kim Zinke (aka Gimli Goose), Andrea Rossi
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Google Full Value of Mobile 2014

Google Confidential and Proprietary The Full Value of Mobile Advertising strategies to maximize the value of Mobile for your business Kristien Segers – Google …


Via Fred Zimny, Luis Costa
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Snapchat Adds Filters That Unlock Art Based on Your Location

Snapchat Adds Filters That Unlock Art Based on Your Location | Transmedia Storytelling meets Tourism | Scoop.it
Snapchat just added a collection of geo-filters to its popular app, allowing users to add fun labels to their snaps based on wherever they're located.
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Heineken Inspires Urban Adventures With New Twitter-Based Service

Heineken Inspires Urban Adventures With New Twitter-Based Service | Transmedia Storytelling meets Tourism | Scoop.it
The brand's digital tool aggregates social data and notifies users of cities' social hot spots.
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5 Ways to Add Interactive Content to Marketing

5 Ways to Add Interactive Content to Marketing | Transmedia Storytelling meets Tourism | Scoop.it
Business 2 Community
5 Ways to Add Interactive Content to Marketing
Business 2 Community
Early adopters of interactive content marketing have used online quizzes, calculators, surveys, white papers and infographics.

Via brandinmind
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6 Epic Content Marketing Examples from 2014

6 Epic Content Marketing Examples from 2014 | Transmedia Storytelling meets Tourism | Scoop.it
Come and see how content marketing can be done in the right way. We’ve gather six epic content marketing examples for you.
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If (Urban) life is a game, (Smart) cities are the playgrounds. Gamification, civic rewards and crowdsourcing strategies for connected cities

If (Urban) life is a game, (Smart) cities are the playgrounds. Gamification, civic rewards and crowdsourcing strategies for connected cities | Transmedia Storytelling meets Tourism | Scoop.it
by Pablo Sánchez Chillón (Urban 360º) How can games be used for engaging citizens in urban matters? How the addition of urban game-like programs, crowd sourced initiatives in real/digital spaces an...
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Second Screen Applications for Interactive TV

Second Screen Applications for Interactive TV | Transmedia Storytelling meets Tourism | Scoop.it
Here are the slides for our presentation from ACM SIGCHI TVX 2014  .   Companion Apps for Long Arc TV Series Supporting New Viewers in Complex Storyworlds with Tightly Synchronized Context-Sensitiv...
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These Wristbands Could Predict The Future Of Advertising

These Wristbands Could Predict The Future Of Advertising | Transmedia Storytelling meets Tourism | Scoop.it
In anticipation of tonight's Saatchi & Saatchi New Directors Showcase New York premiere, we take a look inside the revolutionary wearable technology they commissioned in order to make audiences 'Feel
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Empathy, Story & Code - Part 1 - Lance Weiler

"How can we harness technology to evoke empathy and emotion, while at the same time enabling an intuitive, invisible and fluid storytelling experience for the audience?"Lance Weiler, Story Architect and Co-Founder, Reboot Stories


Via mirmilla
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mirmilla's curator insight, July 20, 2:10 AM

The wearables tech will be the new soil in which interesting experiments will arise.  In the hope that the technology will "conform to what best tells the story"

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Interactive documentary bibliography

Interactive documentary bibliography | Transmedia Storytelling meets Tourism | Scoop.it
A selection of papers and publications about interactive documentary. Most are freely accessible online, some may require institutional login...

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mirmilla's curator insight, July 18, 7:08 AM

Great re-style of the mythical i-Docs site. Check it out.

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The Value of Storytelling on Facebook for Marketers

The Value of Storytelling on Facebook for Marketers | Transmedia Storytelling meets Tourism | Scoop.it
Everyone loves a good story. That’s especially true when it comes to advertising.
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Programmatic: Merging Data and Creative – Think with Google

Programmatic: Merging Data and Creative – Think with Google | Transmedia Storytelling meets Tourism | Scoop.it
Google’s Head of Creative Platforms Strategy Peter Crofut discusses ways that today’s marketers can harness data and embrace artistry to help brands drive beautiful, high performance and well-targeted marketing campaigns.
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A Look into the World of Transmedia Storytelling and Alternate Reality Games

A Look into the World of Transmedia Storytelling and Alternate Reality Games | Transmedia Storytelling meets Tourism | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, July 17, 1:15 AM


Molly Ebner:  "One step beyond admiring art; Transmedia Storytelling and ARGs let you become a part of the art yourself."

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Cadbury Vending Machine Dispenses Chocolate Based On Facebook Profiles

Cadbury Vending Machine Dispenses Chocolate Based On Facebook Profiles | Transmedia Storytelling meets Tourism | Scoop.it
Chocolate lovers take a digital journey to discover which of Cadbury's many flavors best match their identity.
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British Airways Happiness Blanket Changes Colors To Reflect Your Mood

British Airways Happiness Blanket Changes Colors To Reflect Your Mood | Transmedia Storytelling meets Tourism | Scoop.it
The airline experiments with neuro-sensor technology to learn how to improve in-flight services for passengers.
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