Transmedia Storytelling for Business
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Transmedia Storytelling for Business
Transmedia Storytelling, Digital Media, Content Marketing
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Why are stories important in business? - New StorySD episode out!

Why are stories important in business? - New StorySD episode out! | Transmedia Storytelling for Business | Scoop.it
In this episode: Trojan Horse, Why stories are indispensable in business. Watch it here.
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Snapchat to create its own original series as it expands 'Shows' platform

Snapchat to create its own original series as it expands 'Shows' platform | Transmedia Storytelling for Business | Scoop.it
Snapchat has announced a deal with a US media company to make its first original series for its Shows platform.

Via brandinmind, Andrea Rossi
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Netflix Viewers Get To Tell The Story With New Interactive Technology

Netflix Viewers Get To Tell The Story With New Interactive Technology | Transmedia Storytelling for Business | Scoop.it
Netflix subscribers may soon have the opportunity to decide how stories unfold on their favorite shows as work begins on a new interactive storytelling technology. Netflix is looking to make shows interactive so subscribers can make decisions regarding favorite characters and key plot points.
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Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories

Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories | Transmedia Storytelling for Business | Scoop.it
People want to hear stories, not information, numbers, or features. Here're 11 surefire storytelling formulas to help you tell your social media stories.

Via José Carlos
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Everett Bowes's comment, March 12, 1:01 PM
One of the best complilations of story formulas that I have ever read!!! Bravo!
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10 Visual Storytelling Rules Every Digital Marketer Needs to Know

10 Visual Storytelling Rules Every Digital Marketer Needs to Know | Transmedia Storytelling for Business | Scoop.it
A list of visual storytelling rules for visual communicators, including the Hitchcock rule, "show, don't tell," follow a story arc, among others.

Via Ariana Amorim, massimo facchinetti
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StorySD - Start Here - New project #transmedia #storytelling

Today I’m launching my latest transmedia storytelling project – StorySD – aimed at small business and entrepreneurs with the objective to help them improve their communication strategy by using storytelling. At www.StorySD.com they can find: · a weekly episode that they can watch, listen or read; · a weekly newsletter with exercises to help them implement the concepts explained at the episodes; · a website with hundreds of recommended resources (books, articles, videos and podcasts) if they wish to go deeper. It's all free! Please help me spread the word and share this project with your friends and contacts to whom you think could benefit from StorySD. Here's the trailer of the first StorySD series. Thank you!
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20 Fab Ways to Actually Tell Your Stories On Social Media

20 Fab Ways to Actually Tell Your Stories On Social Media | Transmedia Storytelling for Business | Scoop.it
Is it possible to narrate a story with social media posts that are supposed to be short and sweet? Yes! Here're 20 creative social media storytelling ideas.

Via Karen Dietz
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Karen Dietz's curator insight, February 22, 11:31 AM

In all my years of curating, I've looked at tons of articles promoting storytelling on social media. The problem? The posts are not really about storytelling. They are about photo sharing, 140-character opinions, posting links, and anything else you can think of. There's been mention of your collective tweets/posts/photos adding up to "your story" -- but that's a vague notion at best. None of this is really helpful.

 

Finally Alfred Lua from Buffer has written an intelligent piece that really does talk about storytelling -- yes, real stories -- and how to do it on different social media platforms. Yay!

 

Go grab these ideas and start having a field day sharing your stories.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

donhornsby's curator insight, February 23, 9:22 AM
Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? 

It turns out there are many ways to use social media for storytelling!
 
Janet Vasil's curator insight, February 23, 3:22 PM
Storytelling idea for social media posts, not just headlines.
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Pixar offers free online lessons in storytelling via Khan Academy

Pixar offers free online lessons in storytelling via Khan Academy | Transmedia Storytelling for Business | Scoop.it
There are few organizations in the world that can claim more expertise when it comes to storytelling than Pixar. The Disney-owned animation studio is known..
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Sensing an opening in audio, The New York Times is launching a daily news podcast this week

Sensing an opening in audio, The New York Times is launching a daily news podcast this week | Transmedia Storytelling for Business | Scoop.it
The decline of print may mean it's harder to reach the Times audience at the breakfast table, but The Daily aims to reach commuters heading into work.
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The two kinds of stories we tell about ourselves

The two kinds of stories we tell about ourselves | Transmedia Storytelling for Business | Scoop.it
There are smart ways to rewrite and edit your personal narratives to live with more purpose, reveals writer Emily Esfahani Smith.
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AI for Kids: Mattel's "Aristotle" and Its Impact on Future Generations 

AI for Kids: Mattel's "Aristotle" and Its Impact on Future Generations  | Transmedia Storytelling for Business | Scoop.it
Mattel, an American toy company, is creating an artificially intelligent home assistant for kids and families called Aristotle. It can talk, record video, place orders, and perhaps develop the next generation of humans into better communicators.
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A creative writing lesson from the ‘God of Story’

A creative writing lesson from the ‘God of Story’ | Transmedia Storytelling for Business | Scoop.it
Robert McKee, has taught creative writing for 30 years. His seminars have attracted more than 60 Oscar winners, but are treated with suspicion by many novelists – including Tim Lott. Can he be won over?
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How AI can bring on a second Industrial Revolution

How AI can bring on a second Industrial Revolution | Transmedia Storytelling for Business | Scoop.it
"The actual path of a raindrop as it goes down the valley is unpredictable, but the general direction is inevitable," says digital visionary Kevin Kelly -- and technology is much the same, driven by patterns that are surprising but inevitable. Over the next 20 years, he says, our penchant for making things smarter and smarter will have a profound impact on nearly everything we do. Kelly explores three trends in AI we need to understand in order to embrace it and steer its development. "The most popular AI product 20 years from now that everyone uses has not been invented yet," Kelly says. "That means that you're not late."
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Verse | Interactive Video Platform

Verse | Interactive Video Platform | Transmedia Storytelling for Business | Scoop.it
Create and share immersive interactive videos and engage your audience like never before. Start for free and see why the world's best storytellers use Verse.

Via Nik Peachey, blaucloud
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Nik Peachey's curator insight, March 13, 3:28 PM

A very stylish tool for delivering video content. The interaction isn't particularly great, but there is some interesting conent here.

Rosemary Tyrrell, Ed.D.'s curator insight, March 15, 11:11 AM
The interactions seem primarily a link to more video content, but it is interesting content. 
 
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Google like a boss

Google like a boss | Transmedia Storytelling for Business | Scoop.it

Via Ricardo Martín Ramirez , Alison Rostetter, Mark E. Deschaine, PhD, massimo facchinetti
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Marc Kneepkens's curator insight, March 17, 6:42 PM

Very handy to do more with Google search.

Angela Cain's curator insight, March 19, 3:25 PM

Good insight for anyone to have more success finding things on Google. 

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Episode 2 - Your Business Goals - StorySD

Episode 2 - Your Business Goals - StorySD | Transmedia Storytelling for Business | Scoop.it
In this episode: Monarch Butterfly migration. How business goals lead the way of your communication strategy. Watch it here.
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3 Ways to Improve Your Storytelling

3 Ways to Improve Your Storytelling | Transmedia Storytelling for Business | Scoop.it
My high school creative writing teacher had the best definition of story that I’ve ever seen.

A story is interesting people, solving interesting problems, in interesting ways.

The genius is in its simplicity. Interesting is subjective and open to so many possibilities, which allows for everyone to approach it in their own creative way. But the core idea is solid. People solving problems. At the heart of every story is a problem to be solved (the conflict).

To improve our storytelling skills, all we have to do it focus on the three things that make a story a story.

Via Ariana Amorim, massimo facchinetti
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Decisions Decisions Decisions

Decisions Decisions Decisions | Transmedia Storytelling for Business | Scoop.it
Whether you're choosing spaghetti sauce or a life partner, making decisions can be paralyzing. This hour, TED speakers explore how we make the choices we make, and how we learn to live with them.
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Big Brands & the Awakening of the Docile Consumer – Collective Journey

Big Brands & the Awakening of the Docile Consumer – Collective Journey | Transmedia Storytelling for Business | Scoop.it
As opposed to the linear, didactic Hero’s Journey employed by brands for the past century, Collective Journey is signified by the rise of porous, fully participative, nonlinear meta-narratives.

Via Simon Staffans
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Simon Staffans's curator insight, February 23, 2:19 AM
The Collective Journey continues, looking at how everyone is now a storyteller, and the challenges brands are facing trying to grasp this new reality:  "As opposed to the linear, didactic Hero’s Journey employed by brands for the past century, Collective Journey is signified by the rise of porous, fully participative, nonlinear meta-narratives."
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Location based and engaging – telling stories through your everyday world

Location based and engaging – telling stories through your everyday world | Transmedia Storytelling for Business | Scoop.it
I will hazard a guess that very few readers of this blog missed that Pokemon Go was a bit of a success last year. It was great fun. For a while, for me, but for far longer for other people. And if …
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Lego Launches A Social Network For Kids Too Young For Facebook

Lego Launches A Social Network For Kids Too Young For Facebook | Transmedia Storytelling for Business | Scoop.it
"We know we're taking a bit of a risk," says Rob Lowe, senior director of Lego Life.
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50 Acronyms Social Media Professionals Must Know 

50 Acronyms Social Media Professionals Must Know  | Transmedia Storytelling for Business | Scoop.it
In social media, acronyms are both common and useful. They enable the delivery of complex messages with just a few keystrokes. The real challenge is being
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The Lucas Museum of Narrative Art

The Lucas Museum of Narrative Art | Transmedia Storytelling for Business | Scoop.it
The Lucas Museum of Narrative Art will be a gathering place to experience narrative art and the evolution of moving images – from illustration to cinema to the digital mediums of the future.
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The Way We Tell Stories – Florian Thalhofer @ iDocs


Via mirmilla
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One Year in Now Media Vol VI

One Year in Now Media Vol VI | Transmedia Storytelling for Business | Scoop.it
As I’ve done for the past six years, I today published a compilation of this blog and it’s posts from the past year as a free-to-read PDF over on Slideshare and as a download here. There is also an epub-version available for download from Dropbox here. The publication also features interviews with Mike Monello, Jeff…
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