Transmedia Storytelling for Business
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Why People Become Facebook Fans

Why People Become Facebook Fans | Transmedia Storytelling for Business | Scoop.it
Why do Facebook fans fan? It's not to get free stuff.
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Transmedia Storytelling for Business
Transmedia Storytelling, Digital Media, Content Marketing
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20 - How to build progressive complications in a story? - StorySD

20 - How to build progressive complications in a story? - StorySD | Transmedia Storytelling for Business | Scoop.it
In this episode: • The head of the hydra • Recommended resource: Movies Ice Age – Character Scrat At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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Two Bellmen Three | JW Marriott Hotels & Resorts #storytelling

Explore Seoul, South Korea, when you watch the film Two Bellmen Three. Created by Marriott Content Studio and JW Marriott, the movie packs adventure at every turn.
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Transforming healthcare for children and their families: Doug Dietz at TEDxSanJoseCA 2012

As a principal designer for GE Healthcare, Doug had been designing diagnostic imaging equipment for more than 20 years when he realized that young patients
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Meet Brandless, the store where everything you need is just $3

Meet Brandless, the store where everything you need is just $3 | Transmedia Storytelling for Business | Scoop.it
What if you could get all of life’s essentials — groceries, dishes, office supplies, you name it, for $3 or less?
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Meet a guy who makes a living translating emojis

Meet a guy who makes a living translating emojis | Transmedia Storytelling for Business | Scoop.it
Emojis may seem simple and fun but use them in an incorrect manner and it can be a huge embarrassment. Emoji Translator Keith Broni can help.
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The Power of Storytelling

The Power of Storytelling | Transmedia Storytelling for Business | Scoop.it
Successful brands have 1 thing in common: They mastered storytelling. Learn the 6 qualities of a good story, plus exercises to develop your brand strategy.
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The Next Rembrandt - #technology in #art

Blurring the boundaries between art and technology, we set out on a challenge to see if the great Master can be brought back to life to create a ne
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19 - What is the inciting incident in a story? - #StorySD

19 - What is the inciting incident in a story? - #StorySD | Transmedia Storytelling for Business | Scoop.it
In this episode: The discovery of fire Recommended resource: Documentary Series Origins – The Journey of Humankind Go to StorySD.com to: •    Get your free ebook and start implementing transmedia storytelling to your communication strategy •    Access hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira Read the transcription Episode19_IncitingIncident_Series2_StorySD   Other series 2 …
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Quartz and Hewlett Packard Enterprise Created AI-Powered Ads to Take Readers Deeper Into Stories

Quartz and Hewlett Packard Enterprise Created AI-Powered Ads to Take Readers Deeper Into Stories | Transmedia Storytelling for Business | Scoop.it
Quartz worked with DigitasLBi and Hewlett Packard Enterprise to create ad formats featuring a chatbot that talks about the future of humans and tech.
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Analysis of character construction in transmedia advertising narrative

Analysis of character construction in #transmedia #advertising narrative http://bit.ly

Via Emmanuel Bethoux
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Good storytelling is more science than art

Good storytelling is more science than art | Transmedia Storytelling for Business | Scoop.it

Via José Carlos
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A Guide to Creating Content for Every Stage of Your Marketing Funnel

A Guide to Creating Content for Every Stage of Your Marketing Funnel | Transmedia Storytelling for Business | Scoop.it
A well-designed marketing funnel turns your site’s visitors into customers. The better you can improve that funnel, the better your profits will be.

Via Os Ishmael, massimo facchinetti
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Marc Kneepkens's curator insight, July 10, 1:10 PM

Watch this information, your results will go up either dramatically or incrementally... 

David Stapleton's curator insight, July 12, 12:53 AM
Whats best for business
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Disruption by Design: Creating the Next Agency Model - R/GA | Cannes Lions 2017

Consulting firms, in-house agencies, owned media platforms – the list of powerful disruptions deconstructing the advertising industry is growing. To shif
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Google Glass 2.0 Is a Startling Second Act | Backchannel

Google Glass 2.0 Is a Startling Second Act | Backchannel | Transmedia Storytelling for Business | Scoop.it
Google Glass flopped. Then Alphabet realized that the future of wearables was in factories and warehouses. Welcome to Google Glass 2.0.
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Five Psychological Principles Fueling Gamification

Five Psychological Principles Fueling Gamification | Transmedia Storytelling for Business | Scoop.it
Gamification satisfies fundamental human desires such as competition and the need for recognition, and bolsters a sense of community in the workplace.

Via Ariana Amorim, massimo facchinetti
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Puss in Book: Trapped in an Epic Tale #interactive #storytelling

Puss in Book: Trapped in an Epic Tale #interactive #storytelling | Transmedia Storytelling for Business | Scoop.it
He's fearless, quick on his feet and dripping with charm. But he'll have to choose wisely to escape this fur-raising tale! Watch trailers & learn more.
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By turning medical scans into adventures, GE eases children's fears

By turning medical scans into adventures, GE eases children's fears | Transmedia Storytelling for Business | Scoop.it
Designers at GE Healthcare in Waukesha have turned MRIs and other scanning machines into spaceships, pirate islands and other adventures to make the procedures tolerable and even fun for children.
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Disney is opening an immersive Star Wars Hotel where each guest gets a storyline

Disney is opening an immersive Star Wars Hotel where each guest gets a storyline | Transmedia Storytelling for Business | Scoop.it
AHHHHHHH. Disney just announced something that’s potentially so damned cool that I hardly need complete sentences here: Immersive. Star Wars. Hotel. Details are still super light, but Disney just d…
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2017 RISE Conference - Full Talks - #technology #innovation #business

2017 RISE Conference - Full Talks - #technology #innovation #business | Transmedia Storytelling for Business | Scoop.it
The people behind Web Summit and Collision have landed in Hong Kong to bring you RISE, Asia's most exciting new tech conference. From 31st May to 2nd June
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Amazon Prime is on pace to become more popular than cable TV

Amazon Prime is on pace to become more popular than cable TV | Transmedia Storytelling for Business | Scoop.it
Estimates show that nearly as many U.S. households subscribe to Prime as to pay TV.

Via MIP Markets
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The Empowering Hope of Technology

SY Lau, SEVP, Chairman of Adv./Global Mktg. & Branding, Tencent Recorded at VIVA TECHNOLOGY PARIS 2017 VivaTech is The unmissable rendezvous for startup
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Content marketers increasingly looking at AI to supplement marketing needs

Content marketers increasingly looking at AI to supplement marketing needs | Transmedia Storytelling for Business | Scoop.it
With AI or deep learning able to integrate with content marketing efforts, current data suggests that although 57.1% of US marketers remain unlikely to use AI or deep learning in their 2017 content marketing, a significant number felt differently.

Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, July 6, 3:21 PM
Can artificial intelligence be used to supplement content marketing needs? Some think so.
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Unlock the Power of Storytelling [Infographic] – Gagen MacDonald

Unlock the Power of Storytelling [Infographic] – Gagen MacDonald | Transmedia Storytelling for Business | Scoop.it
Learn how to unlock the power of storytelling within your organization.

Via José Carlos
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Machine Learning for Everyone - Google | Cannes Lions 2017

Machine Learning is making the world we live in smarter, providing answers to complex problems from tackling climate change to improving public health. It’
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