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MediaPost Publications Study Finds 'Social TV' Ineffective For Infrequent Viewers, Offline Promos May Work Better

In a finding that appears to support longstanding notions about television viewing, a review of recent academic research on “social TV” indicates it has the greatest influence on the most loyal viewers of TV shows, but has relatively little impact on people who do not regularly watch a show. The findings, which are being released today as part of a “multi-pronged” study on the effects of social media on TV viewing, follow years of conventional research showing that loyal viewers are generally more engaged with TV programs -- and by extension, advertising that appears within them.

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Transmedia Storytelling meets Tourism
Transmedia Storytelling, Tourism, Digital Media, Marketing
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The Next Big Thing In Responsive Design

The Next Big Thing In Responsive Design | Transmedia Storytelling meets Tourism | Scoop.it
Responsive design has to go beyond optimizing for different screen sizes. It has to suffuse an organization's entire culture.
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Content Marketing Metrics

Content Marketing Metrics | Transmedia Storytelling meets Tourism | Scoop.it
What kind of content marketing metrics should you be measuring, to determine whether you have the right strategy in place? Which metrics are the best indicators of success?

Via Eva Sanagustin
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Timetraveler The Berlin Wall App

Timetraveler verwandelt Dein Mobilgerät in ein Fenster zur Vergangenheit. Lade Dir die kostenlose Lite Version herunter: https://itunes.apple.com/de/app/time...
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Transmedia and Education: How Transmedia Is Changing the Way We Learn

Transmedia and Education: How Transmedia Is Changing the Way We Learn | Transmedia Storytelling meets Tourism | Scoop.it
SLJ explores how transmedia storytelling, or telling a story across media platforms, has cracked open possibilities for educators to teach and assess, as well as opportunities for students to learn.

Via siobhan-o-flynn
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Jeni Mawter's curator insight, Today, 8:54 PM

Interactive reading and co-creation in stories make education fun.

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The Art Of "Defictionalization": Turning Fake Movie And TV Products Into A Real Business

The Art Of "Defictionalization": Turning Fake Movie And TV Products Into A Real Business | Transmedia Storytelling meets Tourism | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, September 19, 1:07 PM


Jake Rossen:  "How Omni Consumer Products used True Blood and Ghostbusters to create a thriving business selling real versions of fake stuff."

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Suitcase with Built-In Weighing Scale for No More Heavy Lifting

Suitcase with Built-In Weighing Scale for No More Heavy Lifting | Transmedia Storytelling meets Tourism | Scoop.it
Avoid costly fees at the airport with 'Tul' a suitcase with a built-in weighing scale
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MIT Invents A Magic Lens That Combines All Your Screens Into A Single Experience

MIT Invents A Magic Lens That Combines All Your Screens Into A Single Experience | Transmedia Storytelling meets Tourism | Scoop.it
With THAW, smartphones can seamlessly interact with what's happening on laptop and tablet screens. And that's only the beginning.
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Gaming's Indie Explosion: Chris Charla

http://futureofstorytelling.org See the rest of our 2014 FoST films here: https://www.youtube.com/playlist?list=PLs6Vd3jEmIsvQTuwyNo6KaILrAal6napZ ID@Xbox di...
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Designing Around the Whole Story with User Narratives | UX Magazine

Designing Around the Whole Story with User Narratives | UX Magazine | Transmedia Storytelling meets Tourism | Scoop.it
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HiJames, mobile parisian insider for tourists. - Chat with a local expert, get your personal plan and enjoy a unique stay.

HiJames, mobile parisian insider for tourists. - Chat with a local expert, get your personal plan and enjoy a unique stay. | Transmedia Storytelling meets Tourism | Scoop.it
What do you think about chatting with James, a real Parisian, dedicated to helping you with your needs?
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TIME Magazine Questions Apple’s Watch

TIME Magazine Questions Apple’s Watch | Transmedia Storytelling meets Tourism | Scoop.it

Magazine Cover of the Week: TIME Magazine Questions Apple’s Watch

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Embratur e Google fazem campanha para aplicativos que promovem Brasil | Jornal do Turismo

Embratur e Google fazem campanha para aplicativos que promovem Brasil | Jornal do Turismo | Transmedia Storytelling meets Tourism | Scoop.it
Ação aumentou em cinco vezes o volume de downloads das ferramentas de promoção. Aproveitando a Copa do Mundo no Brasil, a Embratur (Instituto Brasileiro de Turismo) se uniu ao Google para lançar campanha inovadora e promover seus três novos aplicativos nos principais países para o turismo brasileiro. “O sucesso da campanha, que utilizava a abrangência…
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Ideas From Science Fiction That Should Become Reality

Ideas From Science Fiction That Should Become Reality | Transmedia Storytelling meets Tourism | Scoop.it
Let’s violate the laws of physics
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Latest Oculus prototype is massive step toward consumer VR

Latest Oculus prototype is massive step toward consumer VR | Transmedia Storytelling meets Tourism | Scoop.it
The weeks leading up to Oculus' first developer summit were full of rumours. Would the virtual-reality company finally unveil the consumer version of its Oculus Rift VR headset?
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How to Create a Social Media Posting Schedule

How to Create a Social Media Posting Schedule | Transmedia Storytelling meets Tourism | Scoop.it
You know that sticking to a schedule is important for your business. It helps you get things done, and keeps everything running smoothly. The same is true

Via Eva Sanagustin
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Marco Favero's curator insight, Today, 6:45 AM

aggiungi la tua intuizione ...

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How 3D Printing Will Impact Your Future

How 3D Printing Will Impact Your Future | Transmedia Storytelling meets Tourism | Scoop.it
Approximately 40 manufacturers sell the 3D-printers most commonly used in businesses, and over 200 startups are developing consumer-oriented machines.
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New digital project offers explorers the opportunity to create their own story

New digital project offers explorers the opportunity to create their own story | Transmedia Storytelling meets Tourism | Scoop.it
If you choose to go down this tunnel and into the dark alley, will you discover something extraordinary or will you encounter an assassin who's on a paid mission to ...
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Filmmakers Look to Virtual Reality and Oculus as the Future of Storytelling

Filmmakers Look to Virtual Reality and Oculus as the Future of Storytelling | Transmedia Storytelling meets Tourism | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, September 21, 1:11 AM


Bryan Bishop:  "Virtual reality company Oculus has been building momentum since it launched the Kickstarter campaign for its Oculus Rift headset two years ago. At its developer conference Saturday, it launched its latest prototype — while filmmakers made a convincing argument that VR is the dawn of a completely new form of visual storytelling."

Dr. Pamela Rutledge's curator insight, September 21, 4:46 PM

Recent prototype headsets offer great promise for narrative experience but can they also support the social side of entertainment?  Most entertainment--from gaming to films--is a shared experience physically as well as across social media.

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Transmedia storytelling with apps could expand but also exploit children's stories

Transmedia storytelling with apps could expand but also exploit children's stories | Transmedia Storytelling meets Tourism | Scoop.it
The app market is estimated to generate US$77 billion (£47.2 billion) in revenue each year – and the segment of children’s apps has grown particularly strongly. However, given that developing an app costs…
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20 Ways to Make Shareable Content

20 Ways to Make Shareable Content | Transmedia Storytelling meets Tourism | Scoop.it
To make a shareable content, you can talk about a new trend, data or publication; or write what others are writing just try to say it better.

Via Bonnie Burns, massimo facchinetti
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Bonnie Burns's curator insight, September 17, 8:25 AM

Everything that can be said has been said before. Now, we need to find new ways of saying it.

Michael MacNeil's curator insight, September 18, 5:19 AM

Useful advice for the web age.

GestionBarrette's curator insight, September 18, 7:31 AM

You must all read this before going to bed !

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Introducing Facebook Media

Introducing Facebook Media | Transmedia Storytelling meets Tourism | Scoop.it
Today we are introducing Facebook Media — a site that highlights great examples and new trends illustrating how public figures, organizations and media are using Facebook to connect with their audiences.
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Google Maps Gallery Lets Anyone Share Custom Maps

Google Maps Gallery Lets Anyone Share Custom Maps | Transmedia Storytelling meets Tourism | Scoop.it
Google is expanding Google Maps Gallery, its portal for custom maps, as a destination where anyone can find, create or share personalized routes. Before, this site was focused on custom... Keep reading →
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"I" Is For Innovation: Sesame Street's Secrets For Staying Relevant

"I" Is For Innovation: Sesame Street's Secrets For Staying Relevant | Transmedia Storytelling meets Tourism | Scoop.it
Going into its 45th season, Sesame Street gives us a glimpse of its future. Plus, clips from our favorite historic episodes.
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NFC technology in iPhone 6 and iPhone 6 Plus enabled for use only with Apple Pay

NFC technology in iPhone 6 and iPhone 6 Plus enabled for use only with Apple Pay | Transmedia Storytelling meets Tourism | Scoop.it
The NFC technology in the iPhone 6 and the iPhone 6 Plus is restricted to Apple Pay. At least for now.
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Future of Storytelling - 2014 Films

Future of Storytelling - 2014 Films | Transmedia Storytelling meets Tourism | Scoop.it
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