Transmedia Storytelling for Business
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Where Augmented Reality is Going, and Are We There Yet?

Mind has been blown repeatedly when researching more about augmented reality (AR)– so much potential, so much has been done, so much more to do– where are we?  Are we there yet?

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Transmedia Storytelling for Business
Transmedia Storytelling, Digital Media, Content Marketing
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After 2 years of development, Netflix has released its first interactive show where you choose what happens next

After 2 years of development, Netflix has released its first interactive show where you choose what happens next | Transmedia Storytelling for Business | Scoop.it
Business Insider France est un site d’information sur l’économie, les technologies, les entrepreneurs, l’innovation, les découvertes et bien plus encore. En texte, en images, en vidéos et en graphiques, de l’actualité essentielle et percutante.
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Douglas Eck – Transforming Technology into Art

fost.org 2017 Future of StoryTelling Summit Speaker: Douglas Eck, Research Scientist, Google Brain Team Douglas Eck, research scientist and lead for Googl
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How VR Is Revolutionizing Storytelling As Story Living

How VR Is Revolutionizing Storytelling As Story Living | Transmedia Storytelling for Business | Scoop.it
We caught up with Google’s Head of Strategic Planning Abigail Posner to discuss a new ethnographic study their team conducted on virtual reality.
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How to Develop a Content Strategy: A Start-to-Finish Guide

How to Develop a Content Strategy: A Start-to-Finish Guide | Transmedia Storytelling for Business | Scoop.it

The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place. If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on.

 

In this post, we'll dive into why your business needs a content marketing plan and the exact steps you will need to take to create one....


Via Jeff Domansky, massimo facchinetti
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Jeff Domansky's curator insight, September 10, 10:41 AM

Discover HubSpot's best steps, tips, and resources to develop a content strategy.

Therese Torris's curator insight, September 11, 10:04 AM
" it never hurts to revisit your content strategy plan -- to make sure it's up-to-date, innovative, and strong"
Couldn't agree more
 
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CALL to ACTION to all Transmedia Explorers and English Teachers out there  

CALL to ACTION to all Transmedia Explorers and English Teachers out there   | Transmedia Storytelling for Business | Scoop.it

Hello, everyone! I am a Digital Media Arts Ph.D. student (Universidade Aberta, Lisbon) and ESL teacher currently conducting research into the use of transmedia learning storyworlds in ESL context. I would kindly like to invite you to share this call to action and/ or participate in this research project by giving your feedback. You can learn more about the project here: http://ccat.world Thank you in advance!

 
 

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28 - What’s the role of the villain in a story? - StorySD

28 - What’s the role of the villain in a story? - StorySD | Transmedia Storytelling for Business | Scoop.it
In this episode: • Adamastor Monster • Recommended resource: Book Video Game Storytelling: What Every Developer Needs to Know about Narrative Techniques by Evan Skolnick At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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Children Can Now Go on an AR Adventure at Heathrow Airport

Children Can Now Go on an AR Adventure at Heathrow Airport | Transmedia Storytelling for Business | Scoop.it
Heathrow Airport's most recent arrival isn't a flight, but rather an interactive children's game featuring augmented reality technology. The game is the first of its kind at the airport, allowing children to scan digital badges using an app on their smartphones to see characters from Mr. Men and Little Miss — the popular series of illustrated children's books — in the airport. Don't Miss: Learn to Dance at Home Using AR App 'Dance Reality' Called Around the World with Mr. Adventure, the game requires that users download the smartphone app of the same name to play. From there, you are

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Interactive Transmedia Series Encourages Kids To Get Curious 

Interactive Transmedia Series Encourages Kids To Get Curious  | Transmedia Storytelling for Business | Scoop.it

"Created by storytellers in New Zealand and in Canada, the free transmedia series consists of two interactive stories, a website and an augmented reality game which allows children to capture and catalogue a host of undiscovered and cryptid creatures. Curious Critters Club is a new transmedia series of story apps, AR games and online activities. The theme of the series is all about looking after the habitats of the world."

 

Via blaucloud
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Transmedia Storytelling: explorando su uso en la educación

Transmedia Storytelling: explorando su uso en la educación | Transmedia Storytelling for Business | Scoop.it
Las narrativas transmedia han transformado la forma en que se imparte la docencia. En este contexto los estudiantes y profesores pueden expresar sus experiencias y sus opiniones utilizando diversas herramientas de creación de contenidos compartidas
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Emotional Ads Work Best - Neuromarketing

Emotional Ads Work Best - Neuromarketing | Transmedia Storytelling for Business | Scoop.it
The idea that ads that engage us emotionally work better than those that don’t might provoke a, “Well, duhhh!” reaction from Neuromarketing readers. Surprisingly, though, I still encounter business executives who don’t believe they are swayed by emotional factors when buying things, and often doubt that others are either. So, for those uber-rational decision-makers, here’s [...]
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David Carey – Digital Transitions in Storytelling (FoST 2017)

www.fost.org 2017 Future of StoryTelling Summit Speaker: David Carey, President of Hearst Magazines David Carey, president of Hearst Magazines, guided th
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25 - What character POV do I need to choose? - StorySD

25 - What character POV do I need to choose? - StorySD | Transmedia Storytelling for Business | Scoop.it
What character POV do I need to choose? In this episode: • Tristan & Cecile story • Recommended resource: Books Malediction Trilogy by Danielle L. Jensen At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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24 - Why should the protagonist and the antagonist be matched? - #StorySD

24 - Why should the protagonist and the antagonist be matched? - #StorySD | Transmedia Storytelling for Business | Scoop.it
Episode 24 Why should the protagonist and the antagonist be matched? In this episode: • Planet Earth II Animal Chase • Recommended resource: Book Red Team: How to Succeed By Thinking Like the Enemy by Micah Zenko At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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Filmmakers are using AR and Apple’s ARKit to create extravagant short films

Filmmakers are using AR and Apple’s ARKit to create extravagant short films | Transmedia Storytelling for Business | Scoop.it
Plus help with big budget features
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The Washington Post's robot reporter has published 850 articles in the past year

The Washington Post's robot reporter has published 850 articles in the past year | Transmedia Storytelling for Business | Scoop.it
The Post has produced 850 basic reports using AI, but is more interested in using it to aid more ambitious journalism.
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Why Digital Brand Storytelling Is the Wave of the Future

Why Digital Brand Storytelling Is the Wave of the Future | Transmedia Storytelling for Business | Scoop.it
By Kelly Ehlers
Brand storytelling is so much more than a buzzword: It’s the future of digital advertising. Like traditional elements o
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'Inspirational' robots to begin replacing teachers within 10 years

'Inspirational' robots to begin replacing teachers within 10 years | Transmedia Storytelling for Business | Scoop.it
Robots will begin replacing teachers in the classroom within the next ten years as part of a revolution in one-to-one learning, a leading educationalist has predicted.

Via Marc Wachtfogel, Ph.D.
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Mark Cottee's curator insight, September 12, 8:59 PM
When presenting to teachers I often use thee phrase "Technology will not replace teachers but teachers who use technology will.' Maybe I need to re-frame that if this article is close to money. Be interested in what people think. 
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Future Consequences

Future Consequences | Transmedia Storytelling for Business | Scoop.it
From data collection to gene editing to AI, what we once considered science fiction is now becoming reality. This hour, TED speakers explore the future consequences of our present actions.
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Terracotta Warriors Receive Augmented Reality Treatment from the Franklin Institute

Terracotta Warriors Receive Augmented Reality Treatment from the Franklin Institute | Transmedia Storytelling for Business | Scoop.it
The Franklin Institute is rolling out the augmented reality carpet for the arrival of the Terracotta Warriors of the First Emperor exhibit, which will open on Sept. 30 in Philadelphia. Sponsored by The Pew Center for Arts & Heritage, Enhancing Views of History: Terracotta Warriors and Augmented Reality will educate visitors about the archaeological discovery of the famous burial site in China as well as the history of the warriors and artifacts found there. After announcing the exhibit earlier this month, The Franklin Institute unveiled more details about the augmented reality experience

Via Jessika Weber
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Jonathan Josephson – The Future of Interaction

http://www.fost.org 2017 Future of StoryTelling Summit Speaker: Jonathan Josephson, founder and CTO, Quantum Interface Jonathan Josephson, founder and CT
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27 - What is the role of the hero in a story? - StorySD

27 - What is the role of the hero in a story? - StorySD | Transmedia Storytelling for Business | Scoop.it
What is the role of the hero in a story? In this episode: • Steve Jobs iPhone Presentation • Recommended resource: Book Video Game Storytelling: What Every Developer Needs to Know about Narrative Techniques by Evan Skolnick At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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26 - What is a character arc? - StorySD

26 - What is a character arc? - StorySD | Transmedia Storytelling for Business | Scoop.it
In this episode: • From Zero To Hero – the Hercules story • Recommended resource: Free Course The Art of Storytelling | Pixar in a Box | Partner content | Khan Academy At StorySD.com you can: • Get your free eBook and start implementing transmedia storytelling to your communication strategy • Sign up for the newsletter for exclusive content • Explore hundreds of recommended articles, books, podcasts and videos #KeepMovingForward Soraia Ferreira
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Want to Understand Creativity? Enlist an AI Collaborator

Want to Understand Creativity? Enlist an AI Collaborator | Transmedia Storytelling for Business | Scoop.it

A METRONOME TICKS time. Not for the student, but for the teacher, who plays a short piano melody. Without missing a measure, the student follows with an improvised, yet derivative, cello run. The student plays the same run again, and then again. "I have it looping, actually, so you can hear the response over and over again," says the teacher, Jesse Engel, a computer scientist with Google Brain. "And you can hear some similarities with what I played, but it’s not doing the job of trying to replicate what I played. It’s trying to continue it in a meaningful way."

 

The student here is an artificial intelligence algorithm; the instrument, a synthesizer. And the real lesson is teaching an audience of hundreds how computers might someday become capable of producing real works of art. Engels is onstage at NYU's Skirball Center for the Performing Arts as part of the 2017 World Science Festival, along with three like-minded experts. Each of them is there to showcase how they nurture creativity in computers....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 28, 10:37 AM

WIRED explains how scientists and artists are working to nurture creativity in computers.

TOGELSGP88's curator insight, August 29, 12:40 AM

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Uniquely Generation Z: What brands should know about today’s youngest consumers

Generation Z, the latest cohort of shoppers, wields enormous economic power and is key to consumer products and retail companies’ success.
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7 Brands Already Using Chatbots in Their Marketing

7 Brands Already Using Chatbots in Their Marketing | Transmedia Storytelling for Business | Scoop.it
See how these brands are leveraging chatbots to expand their reach and support their marketing efforts.

Via brandinmind
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