Harvard Professor Shoshana Zuboff said that every century or so, fundamental changes in the nature of consumption create new demand patterns that existing companies can’t meet unless they applied imagination to see beyond what they’re selling today. Indeed, consumers have never been savvier, well connected, and value conscious.
Imagine walking into a hotel lobby and telling the wearable on your face to pull up your reservation details. Starwood Hotels is hoping to up its hospitality game with an app tailor-made for Google Glass. The upcoming SPG app for Glass will let guests search Starwood properties around the world, get turn-by-turn directions to a particular hotel and explore room photos, amenities, dining options and more.
Google opened up its now iconic Glass for sales to a limited number of “Explorers” just over a year ago, and is allowing the general public to purchase Glass for $1,500 for one day only today. Like any substantial piece of technology that becomes pop culture, Google’s face computer has been the butt of jokes,...
The next generation of mobile innovation for online travel agencies is moving away from transactions to influencing all parts of the travel experience, including loyalty programs, personalized messages and real-world sales.