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50 Ways to Energize Your Social Media Community & Audiences

50 Ways to Energize Your Social Media Community & Audiences | Transmedia Storytelling meets Tourism | Scoop.it
Are you breathing life and energy into your social media communities or are you taking it away? Relationships are key to sustaining business.
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Transmedia Storytelling meets Tourism
Transmedia Storytelling, Tourism, Digital Media, Marketing
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Chinese Theaters Test Movies Where Your Text Messages Appear Onscreen

Theaters in major Chinese cities have started experimenting with “bullet screens” on which audiences can send text messages commenting on the film, which are then projected directly onto the screen.

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Multiscreen use intensifies — “Multiscreen Report” Eurodata TV white paper

Multiscreen use intensifies — “Multiscreen Report” Eurodata TV white paper | Transmedia Storytelling meets Tourism | Scoop.it
Each broadcaster of each country has its own strategy for dedicated apps. Find out why in this exclusive Multiscreen Report
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How the web is reshaping TV

How the web is reshaping TV | Transmedia Storytelling meets Tourism | Scoop.it
New services from Sky and the BBC show that the web is creeping into TV more than ever. But what does the future hold?
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Marketers Need to Figure Out What Branded Video Viewers Want

Marketers Need to Figure Out What Branded Video Viewers Want | Transmedia Storytelling meets Tourism | Scoop.it
Branded video views are still on the rise, hitting 2.89 billion in Q2 2014. But while consumer demand for such content is certainly there, recent research finds that marketers don't view branded video as very important. In addition, consumers' video preferences and the types marketers publish don't always align.
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10 free tools for creating infographics

10 free tools for creating infographics | Transmedia Storytelling meets Tourism | Scoop.it
For all the importance we place on text, it's an indisputable fact that images are processed in the brain faster than words. Hence the rise and rise of the infographic which, at its best, transforms complex information into graphics that are both easy to grasp and visually appealing. No wonder magazine readers and web visitors love them.
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Cucalu iPhone App Reinvents Eye Spy to Let People Rediscover Reality

Cucalu iPhone App Reinvents Eye Spy to Let People Rediscover Reality | Transmedia Storytelling meets Tourism | Scoop.it
Cucalu turns the real world into a game in which players photograph shapes in their physical environment
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A History of Transmedia Entertainment

As embraced by industry professionals and media consumers alike, transmedia storytelling promises to bring greater institutional coordination, added narrative integrality, and deeper engagement to the various pieces of contemporary media franchises. Comic books, video games, and other markets once considered ancillary now play increasingly significant and recentered roles in the production and consumption of everyday film and television properties such asHeroes, Transformers, and the reenvisioned Star Trek in ways that only very few innovators (such as George Lucas and his carefully elaborated and expanded Star Wars empire) had previously conceived in the twentieth century. Yet, while contemporary convergence culture has set the stage for a greater embrace of transmedia entertainment, the processes by which stories have been spread across institutions, production cultures, and audiences from different media have a much longer history. Although we might recognize transmedia storytelling as something newly emergent, we also cannot deny its relationship to long-established models of media franchising whereby the creative and economic resources owned by monolithic corporate entities were nevertheless widely used and shared across production communities and industry sectors.

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Disney Research Unveils an Automated Video Editor With Human Taste

Disney Research Unveils an Automated Video Editor With Human Taste | Transmedia Storytelling meets Tourism | Scoop.it
Disney researchers have designed an automated video editor that successfully mimics the way a human might edit video footage.
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5 Reasons You Should Be Talking About Transmedia Storytelling

5 Reasons You Should Be Talking About Transmedia Storytelling | Transmedia Storytelling meets Tourism | Scoop.it
Coca-Cola's Share a Coke campaign takes a personal approach to get their audience talking. Are you struggling to do the same? Here are five reasons to incorporate a transmedia storytelling strategy to get your conversation started.

Via Simon Staffans
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Simon Staffans's curator insight, August 7, 3:44 PM

From a marketing viewpoint.

 

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"Harry Potter" author J.K. Rowling pens letter to Cassidy Stay, Texas shooting survivor who quoted Dumbledore

"Harry Potter" author J.K. Rowling pens letter to Cassidy Stay, Texas shooting survivor who quoted Dumbledore | Transmedia Storytelling meets Tourism | Scoop.it
Just days after she lost her parents and siblings in a shooting, 15-year-old Cassidy Stay quoted a passage from a Harry Potter novel; J.K. Rowling, author of the series, took notice

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The 10 Best Social Media SlideShare Presentations of 2014

The 10 Best Social Media SlideShare Presentations of 2014 | Transmedia Storytelling meets Tourism | Scoop.it
We've collected 10 of the best slideshare presentations of 2014 that cover the world of social media - Twitter, Facebook, strategies, and metrics.
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Cord-Cutting Hits European Markets, Report Finds

Cord-Cutting Hits European Markets, Report Finds | Transmedia Storytelling meets Tourism | Scoop.it
Cord-cutting, the bane of traditional cable and pay TV, may finally have reached Europe.
A study published Thursday by U.K. research group IHS Technology ...
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Michel Reilhac:_What Are We Learning? | The Pixel Lab 2014

Michel Reilhac, Transmedia Storyteller, Mélange and Head of Studies of Venice Biennale College

Via Simon Staffans, mirmilla
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Simon Staffans's curator insight, August 1, 10:31 AM

Good deck from Michel's presentation at the Pixel Lab this summer.

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Edible LEGOs prove everything is better if you can eat it

Edible LEGOs prove everything is better if you can eat it | Transmedia Storytelling meets Tourism | Scoop.it
The list of creative LEGO creations grows longer with each passing day, but the list of LEGO creations that you can eat afterwards is understandably shorter. At least Japanese illustrator and designer Akihiro Mizuuchi can add his name to the list with a system for creating LEGO bricks from different kinds of chocolate. Apart from the edible aspect, Mizuuchi has ...
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Using Oculus Rift to build immersive news experiences

Using Oculus Rift to build immersive news experiences | Transmedia Storytelling meets Tourism | Scoop.it
Nonny de la Pena creates immersive journalism experience using gaming platforms and virtual reality
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Our World War: BBC launches first interactive episode #TV #Game

Our World War: BBC launches first interactive episode #TV #Game | Transmedia Storytelling meets Tourism | Scoop.it
The best in visual communication
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PBS And Pemberley Digital’s ‘Frankenstein, MD’ Comes Alive

PBS And Pemberley Digital’s ‘Frankenstein, MD’ Comes Alive | Transmedia Storytelling meets Tourism | Scoop.it
PBS Digital Studios, in partnership with Pemberley Digital, just released its first-ever series based on a story that’s nearly 200 years old. Frankenstein, MD, a modern, online video adaptation of Mary Shelley’s classic novel came alive on August 19, 2014.

Created by the same team who gave us The Lizzie Bennet Diaries and Emma Approved (which includes Hank Green of Vlogbrothers fame and Bernie Su), the transmedia web series introduces viewers to Victoria Frankenstein, a highly-driven woman dedicated to proving herself in the male-dominated fields of math and science. And much like in Frankenstein MD’s spiritual predecessors, fans will be able to follow Victoria’s experiments in the lab not just through video, but on her blog, Twitter, Facebook, Tumblr, and Instagram.

New episodes will be released every Tuesday and Friday at 9 a.m. PT on PBS’ YouTube channel, while extras can be found over on Pemberley Digital’s channel.

In this first episode, you’ll see Victoria testing out electrical pulses on her friend (and the show’s co-host) Iggy DeLacey… even though she’s not technically a doctor yet. The results are heart-stopping
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How Hyperlocal Advertising Changes Everything

How Hyperlocal Advertising Changes Everything | Transmedia Storytelling meets Tourism | Scoop.it
The combination of hyperlocal targeting and programmatic exchanges has opened up a whole new world for advertisers.
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Entertainment Brands of the Future will be Built on Mobile First

Entertainment Brands of the Future will be Built on Mobile First | Transmedia Storytelling meets Tourism | Scoop.it
As we reveal details of our new property — Best Fiends — today, I wanted to take the opportunity to share why I believe the biggest…

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Transmedia Storytelling for Social Impact

Transmedia storytelling is the intentional integration of technology platforms and audience collaboration into a coordinated story. It creates an immersive pa…

Via Alessio Carciofi
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Essays | Spreadable Media

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A doc by any other name: explore 4 types of documentary films

A doc by any other name: explore 4 types of documentary films | Transmedia Storytelling meets Tourism | Scoop.it
Explore 4 types of documentary films, and watch some that are streaming free online. What type is your favourite?

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Why Empathy Is The Key to Good Storytelling

Why Empathy Is The Key to Good Storytelling | Transmedia Storytelling meets Tourism | Scoop.it
In this guest post, the filmmakers of the forthcoming feature documentary, "My Country, No More" explain the importance of empathy in the storytelling process.

Via massimo facchinetti
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Living Social: How Second Screens Are Helping TV Make Fans

Living Social: How Second Screens Are Helping TV Make Fans | Transmedia Storytelling meets Tourism | Scoop.it
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How the BBC approaches longform, immersive storytelling

How the BBC approaches longform, immersive storytelling | Transmedia Storytelling meets Tourism | Scoop.it

 

 


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, August 1, 2:55 PM


Alastair Reid:  "Giles Wilson, features editor for BBC News Online, has commissioned a number of recent multimedia articles from the broadcaster, and shared his advice in making them work" ...

David Collet's curator insight, August 2, 6:21 AM

This is the new artistic palette. Embrace it. Play with it. Learn how to make news relevant again. Revive a dormant giant with a jolt of digital electricity.