TweetMarketers have always used stories to share information, change opinions and influence decisions. Now, as people create, consume and share brand stories in new ways, marketers need to go beyond ...
59% of adult internet users watch videos when they visit a brand’s website I’ve already talked about self-distribution when it comes to branded content. Self-distribution being when a brand publishes content on their own platforms., think of it as owned-media. When trying to reach a...
This week leading international luxury travel network, Virtuoso, released findings from its first generational traveler study, revealing insights and preferences for affluent travelers of all ages. Virtuoso shared this information at its annual Symposium, being held this week in Hong Kong, before an audience of 485 top travel executives from 42 countries, all partners of the esteemed network.
Tapping into transactional data from its United States and Canadian-based agency members that spans more than six years and totals over (U.S.) $35 billion, Virtuoso analyzed spending habits and layered this information with input from focus groups, interviews with travel advisors, and studies from research partner Wealth Engine.
By Greg Ackerman, Peter Eggen, and Rizkiana Novitasari Mobile applications are becoming essential to the daily lives of their users. You can find a mobile application for almost everything you want to do, using just a tiny device in the palm of your hand. However, not all apps are created equal. It is not uncommon …
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