Transmedia Storytelling for Business
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The Widening Digital Gap between the Consumer and Marketer

The Widening Digital Gap between the Consumer and Marketer | Transmedia Storytelling for Business | Scoop.it

The majority of marketing studies tend to focus on either the consumer or producer (business) side of the equation, essentially only telling half of the story. I tend to prefer a more holistic approach. Such is the case with a newly released study by the Economist Intelligence Unit (EIU) and Lyris analyzing the differing perceptions among marketing executives and consumers regarding the effectiveness of various marketing channels. The study finds significant gaps in perception regarding how consumers prefer to engage with brands, what influences their purchase decisions, and how they view privacy. It also highlights an emerging trend in marketing: the mass adoption of the internet, mobile and social is creating a tech-savvy consumer that has an almost organic relationship with technology.

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Transmedia Storytelling for Business
Transmedia Storytelling, Digital Media, Content Marketing
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Short #videos on Transmedia Storytelling / Content Marketing / Digital Media - #YouTube List

Short #videos on Transmedia Storytelling / Content Marketing / Digital Media - #YouTube List | Transmedia Storytelling for Business | Scoop.it
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What is your customer experience? - #StorySD

What is your customer experience? - #StorySD | Transmedia Storytelling for Business | Scoop.it
In this episode: Rasputin’s murder at Moika Palace; What is the importance that customer experience plays in your business communication?
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Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee

Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee | Transmedia Storytelling for Business | Scoop.it
To many in the film industry and business arena, Robert McKee is the world's foremost educator on story craft and brand storytelling.
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 Recommended Videos on #transmediastorytellingn #contentmarketing and #digitalmedia - #StorySD

Watch these videos to help you build the right communication strategy for your business. More at storysd.com.
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+30 Recommended Podcasts on #TransmediaStorytelling #ContentMarketing and #DigitalMedia - StorySD

+30 Recommended Podcasts on #TransmediaStorytelling #ContentMarketing and #DigitalMedia - StorySD | Transmedia Storytelling for Business | Scoop.it
Listen to more than 30 podcasts to help you build the right communication strategy for your business. More at storysd.com.
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Why is conflict essential in every story? - #StorySD

Why is conflict essential in every story? - #StorySD | Transmedia Storytelling for Business | Scoop.it
In this episode: Dramatic arc Why without conflict there are no stories Recommended resource: Book - Wired for Story by Lisa Cron
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+130 Transmedia Storytelling Related Articles - StorySD

+130 Transmedia Storytelling Related Articles - StorySD | Transmedia Storytelling for Business | Scoop.it
Read more than 130 articles about Transmedia Storytelling to help you build the right communication strategy for your business. More at storysd.com.
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Storytelling UX: An Interview with Jeff Soyk on the Making of Hollow - Open Documentary Lab at MIT

Storytelling UX: An Interview with Jeff Soyk on the Making of Hollow - Open Documentary Lab at MIT | Transmedia Storytelling for Business | Scoop.it
I sat down with art director and UX (user experience) designer Jeff Soyk to discuss the design process behind Hollow, a community-based interactive documentary about rural West Virginia directed by Elaine McMillion. Hollow was recently recognized with a Peabody Award and a 3rd Prize in the multimedia category at World Press Photo. The Hollow team has generously shared documents that illustrate how they developed Hollow from concept to an award-winning interactive. Sean: How did you get your start as an interactive designer? What brought you to interactive documentaries and your work on Hollow in particular? Jeff: My undergraduate education was in New Media Design at Rochester Institute of Technology and I immediately got a job after I graduated in advertising. I worked there for 5 years as an interactive designer and art director. I was doing a lot of Flash in those days since that was the hot thing, but also just landing pages, various kiosk experiences, full corporate websites, motion videos – things like that. But I really wanted to tell more meaningful stories. I was getting pretty worn down by all the corporate commercial work that we were doing, so I enrolled in the Emerson Media Art program to …
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Using storytelling to create culture and spark creativity #Virgin

Using storytelling to create culture and spark creativity #Virgin | Transmedia Storytelling for Business | Scoop.it
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CNN Launches New Immersive Journalism Initiative, CNNVR – Road to VR

CNN Launches New Immersive Journalism Initiative, CNNVR – Road to VR | Transmedia Storytelling for Business | Scoop.it
CNN has officially launched CNNVR, a new immersive journalism unit and virtual reality platform with CNN Digital. Capturing major news events in 360 video, the global team will produce weekly virtual reality experiences and live streams. News organisations have tested the VR waters over recent years, for instance CNN’s work with NextVR on a live …
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A Geographer's Guide to Building Game Worlds

This 2016 GDC Europe talk, presented by IGDA executive director Kate Edwards, draws on her 20+ years of experience as a cartographer and game advisor t
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Location-Based Interactive Storytelling the Walt Disney Imagineering Way

This 2013 GDC Next lecture from Disney Imagineering's Jonathan Ackley and Chris Purvis focuses on how the lessons of theme park design can inform gam
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Why storytelling matters | Garr Reynolds | TEDxKyoto

This talk was given at a local TEDx event, produced independently of the TED Conferences. Using Zen sensibilities of simplicity and clarity as his guide
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StorySD - What are your platforms?

StorySD - What are your platforms? | Transmedia Storytelling for Business | Scoop.it
In this episode: Theseus and the Minotaur; Why is it important to have consistency between your platforms?
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Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future | Transmedia Storytelling for Business | Scoop.it
Imagine if a machine performed many content-optimizing activities, and a marketer’s role was to enhance rather than create – Content Marketing Institute

Via malek, massimo facchinetti
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malek's curator insight, April 15, 6:07 AM

Finding technical talent capable of building & executing AI solutions will be a challenge.

M. Philip Oliver's curator insight, April 16, 1:57 PM

Thanks Malek, Happy Easter

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Who are your ideal clients? - #StorySD #transmediastorytelling 

Who are your ideal clients? - #StorySD #transmediastorytelling  | Transmedia Storytelling for Business | Scoop.it
In this episode: Ruanda UNICEF Posters What is your ideal client? Recommended resource: Book - Tribes: We Need You to Lead Us by Seth Godin
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Recommended Books on #transmedia #storytelling #contentmarketing and #digitalmedia- StorySD

Recommended Books on #transmedia #storytelling #contentmarketing and #digitalmedia- StorySD | Transmedia Storytelling for Business | Scoop.it
Read these books to help you build the right communication strategy for your business. More at storysd.com.
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+30 Digital Media Related Articles - StorySD

+30 Digital Media Related Articles - StorySD | Transmedia Storytelling for Business | Scoop.it
Read more than 30 articles about Digital Media to help you build the right communication strategy for your business. More at storysd.com.
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+75 Content Marketing Related Articles - StorySD

+75 Content Marketing Related Articles - StorySD | Transmedia Storytelling for Business | Scoop.it
Read more than 75 articles about Content Marketing to help you build the right communication strategy for your business. More at storysd.com.
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Google Analytics: How to Analyze the Behavior of Your Site Visitors : Social Media Examiner

Google Analytics: How to Analyze the Behavior of Your Site Visitors : Social Media Examiner | Transmedia Storytelling for Business | Scoop.it
Social Media Marketing Podcast 243. In this episode Andy Crestodina explores how you can analyze the behavior of your website visitors
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What are the elements of a story? - #StorySD new episode #transmedia #storytelling

What are the elements of a story? - #StorySD new episode #transmedia #storytelling | Transmedia Storytelling for Business | Scoop.it
In this episode: Berlinale Talent Campus, What is transmedia storytelling? How it can be applied to brands and business?
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Narrative Mechanics - The Elements and Spaces of Interactive Storytelling

My 2013 talk from Watershed / React in Bristol England on how the 4 elements and 4 spaces of interactive storytelling determine optimal narrative mechanics.
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Square Video vs. Landscape Video - $1.5K Worth of Experiments: Here's How They Compare

Square Video vs. Landscape Video - $1.5K Worth of Experiments: Here's How They Compare | Transmedia Storytelling for Business | Scoop.it
Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). Find out how they perform on social media.
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Frankenstein AI – a monster made by many #storytelling #collaborative

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Why We Tell Stories: The Science of Narrative

Stories have existed in many forms—cave paintings, parables, poems, tall tales, myths—throughout history and across almost all human cultures. But i
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