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The Widening Digital Gap between the Consumer and Marketer

The Widening Digital Gap between the Consumer and Marketer | Transmedia Storytelling meets Tourism | Scoop.it

The majority of marketing studies tend to focus on either the consumer or producer (business) side of the equation, essentially only telling half of the story. I tend to prefer a more holistic approach. Such is the case with a newly released study by the Economist Intelligence Unit (EIU) and Lyris analyzing the differing perceptions among marketing executives and consumers regarding the effectiveness of various marketing channels. The study finds significant gaps in perception regarding how consumers prefer to engage with brands, what influences their purchase decisions, and how they view privacy. It also highlights an emerging trend in marketing: the mass adoption of the internet, mobile and social is creating a tech-savvy consumer that has an almost organic relationship with technology.

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Transmedia Storytelling meets Tourism
Transmedia Storytelling, Tourism, Digital Media, Marketing
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Social Media Challenges in Destination Marketing

Social Media Challenges in Destination Marketing | Transmedia Storytelling meets Tourism | Scoop.it
A recent study finds that destination marketing organizations still struggle with social media budget allocations within their overall digital efforts...

Via Luis Costa
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Keytrends Report 2014 - Industry Research

Keytrends Report 2014 - Industry Research | Transmedia Storytelling meets Tourism | Scoop.it
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The future interface: Design to make technology human.

The future interface: Design to make technology human. | Transmedia Storytelling meets Tourism | Scoop.it
The design of a man-made object is only complete when people use it.

What happened?

Charles Babbage designed the first…
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Spacewalk · A multiplayer interactive experience for the Oculus Rift

Spacewalk · A multiplayer interactive experience for the Oculus Rift | Transmedia Storytelling meets Tourism | Scoop.it
Official website of Spacewalk, a networked interactive experience about taking a space walk outside of the International Space Station. Players collectively take on the role of astronauts exploring and repairing the structure of the space station. Spacewalk is an interactive experiment in alternative control schemes, free-form play, virtual embodiment, and metagame communication.
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Amazon now has a 3D printing store where you can customize and print your own creations

Amazon now has a 3D printing store where you can customize and print your own creations | Transmedia Storytelling meets Tourism | Scoop.it
Amazon's 3D printing store lets users tweak pre-existing designs and order the product online. More than 200 different designs are available on the site.
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TMC Chatsfield Case Study & Interview with Alison Norrington


Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, July 30, 2:36 AM


TMC Resource Kit "A Case Study & Interview with Alison Norrington on The Chatsfield, Harlequin Mills & Boon’s transmedia story world extending a series of 8 novels"

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Death of Branded Content - The Rise of Brand Storytelling

Death of Branded Content - The Rise of Brand Storytelling | Transmedia Storytelling meets Tourism | Scoop.it
Brilliant panel discussion on the “The Death of Branded Content – The Rise of Brand Storytelling. Scott Donaton, President & CEO, Ensemble and a pioneer at the intersection of content and commerce, moderates a debate that taps the minds of forward-thinking, bold-face names from the worlds of marketing and content creation including: Laura Caraccioli, President, Electus; Lauren Radcliffe, Director [...]
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Cinema and second screen applications: focus on the film App and the Disney Second Screen experience

Cinema and second screen applications: focus on the film App and the Disney Second Screen experience | Transmedia Storytelling meets Tourism | Scoop.it
Offering parallel narrations, scene enrichment and new leisure experiences, the film App and Disney Second Screen are revolut
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Airbnb creates the first film made entirely of Vines shot by people from all over the world.

Check out Airbnb’s short film “Hollywood & Vines,” a first-of-its-kind film made entirely out of Vines and shot by people from all over the world.

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Flexible Printed Batteries May Soon Power Wearable Tech

Flexible Printed Batteries May Soon Power Wearable Tech | Transmedia Storytelling meets Tourism | Scoop.it
Mashable covers the top social media news on topics like Facebook, YouTube, Gmail, Twitter, Amazon, Pinterest and More.
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How to Teach Google What a Story Is

How to Teach Google What a Story Is | Transmedia Storytelling meets Tourism | Scoop.it
Deep inside Google, a small team has been trying to solve a problem that's easy for any schmuck around the watercooler but frighteningly difficult for the world's most data-rich company: telling a story.
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Empathy, Story & Code - Part 2 - Lance Weiler

YOUR FIRST PROTOTYPE WILL FAIL

Via mirmilla
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The Pixel Lab 2014_Loc Dao_Lessons Learned In Interactive Documentary

Loc Dao, Head of Digital Content and Strategy, NFB Canada

Via Simon Staffans
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Simon Staffans's curator insight, July 19, 10:44 AM

Interesting deck out of the Pixel Lab from Loc of NFB.

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Fling - Message the World

Fling - Message the World | Transmedia Storytelling meets Tourism | Scoop.it

Make way for (yet) another messaging app. Fling, for that is its name, has a twist — as all messaging apps must now have — in the form of a random message-flinging interface which sends your photo or text (or captioned photo) to up to 50 other users anywhere around the world.

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7 Ways Your Body Is Turning into a Joystick

7 Ways Your Body Is Turning into a Joystick | Transmedia Storytelling meets Tourism | Scoop.it
In a few years, people will look back at keyboards and mice the way we look now at rotary phones and fax machines. (“Can you believe people actually had to click a button to make something happen onscreen?”) Soon enough, you’ll be able to control devices using different body parts, if that would make for a better experience. Some of this technology is already commercially available; the rest may be coming to a body near you over the next couple of years.
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RCA Student Invents Artificial Leaf that Can Produce Oxygen

RCA Student Invents Artificial Leaf that Can Produce Oxygen | Transmedia Storytelling meets Tourism | Scoop.it
The synthetic material can photosynthesize and survive at zero gravity, creating new opportunities for space exploration
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Why Business Travel and the Sharing Economy Aren't An Easy Fit

Why Business Travel and the Sharing Economy Aren't An Easy Fit | Transmedia Storytelling meets Tourism | Scoop.it
Companies within the sharing economy, such as Airbnb, Uber and FlightCar, are looking to cater to managed business travelers because the opportunities are
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Hearthstone dev invents stories that tell themselves

Hearthstone dev invents stories that tell themselves | Transmedia Storytelling meets Tourism | Scoop.it
Brian Schwab is a former Blizzard employee best known for his work as senior AI and gameplay engineer on Hearthstone, but now he has moved on to experimental territory, he tells us. After working at...
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Korčula Cross Media Lab 2014 Conference "Content 360: Empower your interactive storytelling" | September 22 – 26 2014, Korčula, Croatia

Korčula Cross Media Lab 2014 Conference "Content 360: Empower your interactive storytelling" | September 22 – 26 2014, Korčula, Croatia | Transmedia Storytelling meets Tourism | Scoop.it
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5 Ways to Add Interactive Content to Marketing

5 Ways to Add Interactive Content to Marketing | Transmedia Storytelling meets Tourism | Scoop.it
Business 2 Community
5 Ways to Add Interactive Content to Marketing
Business 2 Community
Early adopters of interactive content marketing have used online quizzes, calculators, surveys, white papers and infographics.

Via brandinmind
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6 Epic Content Marketing Examples from 2014

6 Epic Content Marketing Examples from 2014 | Transmedia Storytelling meets Tourism | Scoop.it
Come and see how content marketing can be done in the right way. We’ve gather six epic content marketing examples for you.
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If (Urban) life is a game, (Smart) cities are the playgrounds. Gamification, civic rewards and crowdsourcing strategies for connected cities

If (Urban) life is a game, (Smart) cities are the playgrounds. Gamification, civic rewards and crowdsourcing strategies for connected cities | Transmedia Storytelling meets Tourism | Scoop.it
by Pablo Sánchez Chillón (Urban 360º) How can games be used for engaging citizens in urban matters? How the addition of urban game-like programs, crowd sourced initiatives in real/digital spaces an...
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Second Screen Applications for Interactive TV

Second Screen Applications for Interactive TV | Transmedia Storytelling meets Tourism | Scoop.it
Here are the slides for our presentation from ACM SIGCHI TVX 2014  .   Companion Apps for Long Arc TV Series Supporting New Viewers in Complex Storyworlds with Tightly Synchronized Context-Sensitiv...
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These Wristbands Could Predict The Future Of Advertising

These Wristbands Could Predict The Future Of Advertising | Transmedia Storytelling meets Tourism | Scoop.it
In anticipation of tonight's Saatchi & Saatchi New Directors Showcase New York premiere, we take a look inside the revolutionary wearable technology they commissioned in order to make audiences 'Feel
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Empathy, Story & Code - Part 1 - Lance Weiler

"How can we harness technology to evoke empathy and emotion, while at the same time enabling an intuitive, invisible and fluid storytelling experience for the audience?"Lance Weiler, Story Architect and Co-Founder, Reboot Stories


Via mirmilla
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mirmilla's curator insight, July 20, 5:10 AM

The wearables tech will be the new soil in which interesting experiments will arise.  In the hope that the technology will "conform to what best tells the story"