Transmedia Storytelling meets Tourism
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The Digital Agency of the Future [Report]

The Digital Agency of the Future [Report] | Transmedia Storytelling meets Tourism | Scoop.it
Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragm
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Transmedia Storytelling meets Tourism
Transmedia Storytelling, Tourism, Digital Media, Marketing
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TurboNote | A online video note taking and bookmarking tool

TurboNote | A online video note taking and bookmarking tool | Transmedia Storytelling meets Tourism | Scoop.it

Taking and sharing notes while watching on-line videos.


Via John Dalziel, massimo facchinetti
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John Dalziel's curator insight, August 24, 2:19 AM
TurboNote is a Chrome extension that enables users to take notes while watching a video in the same web browser window. Unlike some similar extensions, TurboNote isn't limited to working with YouTube videos. 
TurboNote can be used on 
♥ Vimeo, 
♥ Netflix, and 
♥ Facebook videos. 
Any notes that users type are automatically time-stamped and can be shared via social media and/or email.
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Selling With Story: How to Make Your Customer the Hero

Selling With Story: How to Make Your Customer the Hero | Transmedia Storytelling meets Tourism | Scoop.it
Social Media Marketing Podcast 211. In this episode Donald Miller explores how to use story to sell.

Via malek, massimo facchinetti
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malek's curator insight, August 19, 8:42 AM

story comes from within. People self-identify as the hero in a story that’s trying to accomplish something and overcome challenges.

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"Purpose-driven" advertising | Tom Fishburne

"Purpose-driven" advertising | Tom Fishburne | Transmedia Storytelling meets Tourism | Scoop.it

There has been an explosion in purpose-driven brand communication the last few years.


As Matthew Gardner at Droga5 put it, “Because of the challenge for people’s attention, purpose is the only thing that will get brands to break through. This is not a trend but more of an imperative and should be top of mind for every company.


”When every brand team jumps on the purpose bandwagon, however, the resulting communication can feel pretty shallow. There’s a risk of brands completely overstating why they exist. Particularly when their actual motivation is to capture consumer attention, brand purpose can come across as “ad-deep.” It starts to feel like just one more tick-box on a creative brief....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 22, 9:55 AM

Tom Fishburne takes a fun look at "Purpose-driven" advertising and other flavors of the day.

Hong Nu's comment, August 23, 12:12 AM

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2016 Content Marketing Trends Reveal How Story Can Save Your Brand

2016 Content Marketing Trends Reveal How Story Can Save Your Brand | Transmedia Storytelling meets Tourism | Scoop.it
As 2016 content marketing trends reveal, the industry today is volatile. How can you affect increasingly disenchanted audiences? The answer lies in story.

Via massimo facchinetti
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Apple is ‘doing a lot of things’ in augmented reality, Tim Cook says

Apple is ‘doing a lot of things’ in augmented reality, Tim Cook says | Transmedia Storytelling meets Tourism | Scoop.it
In a lengthy interview with Jena McGregor of the Washington Post today, Apple chief executive Tim Cook gave a bit more insight into the companies activities in the world of augmented reality (AR).
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Get a Peek Into Your Site or App's Usability

Get a Peek Into Your Site or App's Usability | Transmedia Storytelling meets Tourism | Scoop.it
See and hear a 5 minute video of a real person using your site or app with Peek, the free usability tool brought to you by UserTesting.
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Facebook and Instagram Marketing Webinars

Facebook and Instagram Marketing Webinars | Transmedia Storytelling meets Tourism | Scoop.it
Sign up and watch webinars about Facebook and Instagram Marketing for businesses. Enroll to Facebook advertising webinars now.
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How Emotional Arcs Can Help Brand Storytelling, as Revealed by AI

How Emotional Arcs Can Help Brand Storytelling, as Revealed by AI | Transmedia Storytelling meets Tourism | Scoop.it
Are you using these common emotional arcs for brand storytelling?

Via Simon Staffans
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Simon Staffans's curator insight, August 9, 3:52 AM
Interesting article about story archetypes, and how the stories we tell differ from the ones our audience wants to hear.
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#415: “Pearl” is an Emotionally Powerful Story about Selfless Service | Voices of VR Podcast

#415: “Pearl” is an Emotionally Powerful Story about Selfless Service | Voices of VR Podcast | Transmedia Storytelling meets Tourism | Scoop.it
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Once Upon A Time There Was An Ancient Art Called Storytelling - Social Media Week

Once Upon A Time There Was An Ancient Art Called Storytelling - Social Media Week | Transmedia Storytelling meets Tourism | Scoop.it
"Although analytics are fundamentally important and persuasive, they are not compelling, authentic, nor do they make a lasting impression."
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Jim Marggraff - The Language of Looking (FoST 2016) VR

http://www.fost.org 2016 Future of StoryTelling Summit Speaker: Jim Marggraff Chairman, CEO, & Founder - Eyefluence Jim Marggraff is leading the evolution…
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Welcome to Zuckerworld: Facebook’s really big plans for virtual reality

Welcome to Zuckerworld: Facebook’s really big plans for virtual reality | Transmedia Storytelling meets Tourism | Scoop.it
Facebook’s really big plans for virtual reality
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 Steve Denning - Leadership Storytelling

Steve Denning is the author of the award-winning books, The Leader's Guide to Radical Management: Re-inventing the Workplace for the 21st Centur
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Six Essentials for Good Storytelling—and Great Content Marketing

Six Essentials for Good Storytelling—and Great Content Marketing | Transmedia Storytelling meets Tourism | Scoop.it
Content - Content now spreads in nanoseconds, so there's more risk in marketing than ever before. Brand reputation is at stake. Thus the importance of good storytelling. Because bad stories liv

Via Russ Merz, Ph.D., massimo facchinetti
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Russ Merz, Ph.D.'s curator insight, August 18, 1:02 PM
Looking for clear guidelines you can immediately use to produce an engaging brand story? See this article that also includes some good case examples.
Anuj Saxena's curator insight, Today, 1:02 AM
Content marketing with visual aids drive more traffic rather text one. Conveying messages through graphics and visual aids, video is best way to market.
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Turn Your Instagram Pictures into a Virtual Museum

Turn Your Instagram Pictures into a Virtual Museum | Transmedia Storytelling meets Tourism | Scoop.it
Turn your Instagram pictures into a virtual museum in one click. Walk into your photo gallery in VR.

Via Nik Peachey, Ines Bieler, Stephania Savva, malek, Dejan Nikolic
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Nik Peachey's curator insight, August 20, 3:09 AM

Students can use this to create a VR space to view images from any public instagram account.

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Designing Structured Stories

Designing Structured Stories | Transmedia Storytelling meets Tourism | Scoop.it

"Stories are everywhere, from newspapers to TV drama, fact to fiction. By deconstructing stories into fundamental, structured building blocks we can present them in new and powerful ways."

— Medium


Via mirmilla, Os Ishmael, massimo facchinetti
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How to Decide Which Content to Sell and What to Give Away for Free - Copyblogger -

How to Decide Which Content to Sell and What to Give Away for Free - Copyblogger - | Transmedia Storytelling meets Tourism | Scoop.it
Chris Garrett helps you find the line between freely available content and content that is locked behind a paywall.
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A Beginners Guide to Interactive Documentary: Structure Tools & Narrative

A Beginners Guide to Interactive Documentary: Structure Tools & Narrative | Transmedia Storytelling meets Tourism | Scoop.it
Looking to create an Interactive Documentary, but don't know where to start? From Software to Structure & Audience to Inspiration this is the guide for you.

Via mirmilla, Emmanuel Bethoux
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[Lever] How We Empowered Employees as Brand Storytellers To Diversify Our Team

[Lever] How We Empowered Employees as Brand Storytellers To Diversify Our Team | Transmedia Storytelling meets Tourism | Scoop.it
Founded in 2012, Lever is a fast-growing, venture-backed recruiting
software company based in San Francisco. We formally launched our applicant
tracking system in October 2014, and during our first year on the market,
the number of customers using our core product grew from a handful to 600.

Looking ahead to year two, we needed to quickly double our team to support
ongoing growth ­ but we wanted to do it the Lever way, maintaining our
strong commitment to building a diverse and inclusive workforce. Employees
had founded Lever’s first Diversity & Inclusion (D&I) task-force when we
were only 10 employees, and we had worked hard to achieve balance. By
October 2015, 43 percent of our employees were women and about half were
non­Caucasian. We knew we needed to scale, but were intent on continuing
our D&I progress.

What We Did

In the absence of a newsworthy event (acquisitions tend to work for this,
as do financial raises and, if we’re honest, a good scandal), it’s hard for
a relatively new company to build an employer brand following on social
platforms. We had already begun to experiment with our LinkedIn Company
Page as a hub for Lever news, insights and career updates, but we also
decided to devote more attention to activating our employees to tell their
story. The data supported the need for that focus: back in October 2015 we
already had over 45,000 unique employee 1st degree connections on LinkedIn
despite having under 1,000 company followers, and even as our company
follower base has grown, we still have over 18x the number of unique
employee 1st degree connections today.
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Virtual Reality Is Becoming the Next Great Storytelling Canvas

Virtual Reality Is Becoming the Next Great Storytelling Canvas | Transmedia Storytelling meets Tourism | Scoop.it
The culture gap between marketers and today's progressive new media consumer continues to expand in ways that suggest the current era of radical behavioral disruption is far from over.

Via Simon Staffans
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Simon Staffans's curator insight, August 9, 3:38 AM
More on brands and their use of VR
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Four stages of implementing strategic storytelling

Four stages of implementing strategic storytelling | Transmedia Storytelling meets Tourism | Scoop.it
Business storytelling may be the silver bullet you’ve been looking for to address development and engagement, says Gabrielle Dolan.

Via Simon Staffans
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Simon Staffans's curator insight, August 9, 3:59 AM
On the importance of stories to carry your messages
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Interaction design and Gestalt Principles 

This tutorial discusses Gestalt philosophy and how humans perceive the world as meaningful complete objects, not a series of independent parts. Watch mor
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Google launches a kids’ map app that lets them explore 3D imagery of the Himalayas

Google launches a kids’ map app that lets them explore 3D imagery of the Himalayas | Transmedia Storytelling meets Tourism | Scoop.it
Google today released a new application designed to get kids to explore the world using maps and 3D imagery. The new app, which the company describes as "an..
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Living Stories: What VR Can Learn from Immersive Theater

Living Stories: What VR Can Learn from Immersive Theater | Transmedia Storytelling meets Tourism | Scoop.it
When the recession hit in 2008, book publisher Charlie Melcher looked to reinvent how Melcher Media told stories using the latest smart phone technologies. They developed an iOS app for Al Gore’s Our Choice, and started having a lot of conversations with other media producers from many different disciplines to see how they were using code as a canvas for storytelling. So in 2012, Charlie founded The Future of Storytelling Summit to gather together the most cutting-edge innovators of telling immersive and interactive stories. For the past four years, they’ve been featuring more and more virtual reality technologies at their yearly summit, which is happening again this year on October 5th and 6th. Charlie cites Orality of Literacy by Walter Ong as a book that explores the impact of what was lost from oral traditions within cultures when the printed word started to become the authoritative source rather than from stories that were collaboratively shared. He sees that virtual and augmented reality is bringing us back to a previous time with “Living Stories” that are personalized, responsive, immersive, and multi-sensory. Rather than continuing to produce uni-directional linear media, these new immersive platforms are enabling us to play a more significant role within stories where we can exert our agency, express our creativity, and more fully collaborate in making stories. I had a chance to catch up with Charlie to explore his thoughts on what VR can learn from immersive theater, the transformational potential of becoming a character within a story, the power of living stories, creating more social storytelling experiences, and how immersive technologies may be bringing back some of these pre-literate oral traditions and a greater tolerance for dealing with mystery and enchantment.
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Winning the Story Wars: Jonah Sachs at TEDxRainier

An internationally recognized storyteller, author, designer and entrepreneur, Jonah Sachs is the co-founder and creative director of Free Range Media
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