PBS Digital Studios, in partnership with Pemberley Digital, just released its first-ever series based on a story that’s nearly 200 years old. Frankenstein, MD, a modern, online video adaptation of Mary Shelley’s classic novel came alive on August 19, 2014.
Created by the same team who gave us The Lizzie Bennet Diaries and Emma Approved (which includes Hank Green of Vlogbrothers fame and Bernie Su), the transmedia web series introduces viewers to Victoria Frankenstein, a highly-driven woman dedicated to proving herself in the male-dominated fields of math and science. And much like in Frankenstein MD’s spiritual predecessors, fans will be able to follow Victoria’s experiments in the lab not just through video, but on her blog, Twitter, Facebook, Tumblr, and Instagram.
New episodes will be released every Tuesday and Friday at 9 a.m. PT on PBS’ YouTube channel, while extras can be found over on Pemberley Digital’s channel.
In this first episode, you’ll see Victoria testing out electrical pulses on her friend (and the show’s co-host) Iggy DeLacey… even though she’s not technically a doctor yet. The results are heart-stopping
Branded video views are still on the rise, hitting 2.89 billion in Q2 2014. But while consumer demand for such content is certainly there, recent research finds that marketers don't view branded video as very important. In addition, consumers' video preferences and the types marketers publish don't always align.
For all the importance we place on text, it's an indisputable fact that images are processed in the brain faster than words. Hence the rise and rise of the infographic which, at its best, transforms complex information into graphics that are both easy to grasp and visually appealing. No wonder magazine readers and web visitors love them.
As embraced by industry professionals and media consumers alike, transmedia storytelling promises to bring greater institutional coordination, added narrative integrality, and deeper engagement to the various pieces of contemporary media franchises. Comic books, video games, and other markets once considered ancillary now play increasingly significant and recentered roles in the production and consumption of everyday film and television properties such asHeroes, Transformers, and the reenvisioned Star Trek in ways that only very few innovators (such as George Lucas and his carefully elaborated and expanded Star Wars empire) had previously conceived in the twentieth century. Yet, while contemporary convergence culture has set the stage for a greater embrace of transmedia entertainment, the processes by which stories have been spread across institutions, production cultures, and audiences from different media have a much longer history. Although we might recognize transmedia storytelling as something newly emergent, we also cannot deny its relationship to long-established models of media franchising whereby the creative and economic resources owned by monolithic corporate entities were nevertheless widely used and shared across production communities and industry sectors.
Coca-Cola's Share a Coke campaign takes a personal approach to get their audience talking. Are you struggling to do the same? Here are five reasons to incorporate a transmedia storytelling strategy to get your conversation started.
'Pocket Gems is known for being a leader in the mobile games space (well-known games include Tap Paradise Cove, Animal Voyage: Island Adventure and Campus Holiday), but today the company is officially launching an interactive mobile story platform called Episode, on the Apple App Store,Google Play, and the Amazon Appstore. Users can interact with animated stories that were built specifically for mobile devices, making decisions that shape the plot.
According to a press release, Episode soft-launched in December and has already played more than 10 million chapters, at about 300 chapters per minute. The app is free to download and will have free content daily for users, as well as offer fans additional chapters to download....'