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The Store of the Future Has Arrived

The Store of the Future Has Arrived | Transmedia Storytelling meets Tourism | Scoop.it

“Humans remember stories,” says Christina Cheng, area manager of the AT&T store. “So explaining things with stories instead of specs is a much easier way for people to understand how technology can help them.”

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Transmedia Storytelling meets Tourism
Transmedia Storytelling, Tourism, Digital Media, Marketing
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Aluno do ICMC desenvolve técnica capaz de gerar automaticamente conteúdo para jogos

Aluno do ICMC desenvolve técnica capaz de gerar automaticamente conteúdo para jogos | Transmedia Storytelling meets Tourism | Scoop.it
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Responsive design is failing mobile UX

Responsive design is failing mobile UX | Transmedia Storytelling meets Tourism | Scoop.it
It’s no longer enough to simply make sure your web content fits on a small screen. Google reinforced this precedent by updating its algorithm to emphasize the
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Technology and The Evolution of Storytelling

Technology and The Evolution of Storytelling - ART & SCIENCE - Medium

Via The Digital Rocking Chair, blaucloud
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Fausto Cantu's curator insight, June 30, 6:12 PM

Tecnología y la evolución del Storytelling

 

Daniel Christian's curator insight, July 1, 9:29 AM

Via the Digital Rocking Chair

Mike Donahue's curator insight, July 2, 12:34 PM

This is my new must read for everyone. Lassiter's insights about computer graphics (CG) transcend his industry. They offer guidance for UX and web designers (any designer really) and businesses alike. His comments on storytelling and emotion connection are the key to success in design and business. I will be quoting this article for years to come.

 

I would absolutely recommend this to everyone.

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The Swiss Mountain Man in This Interactive Billboard Yodels and Gives People Free Train Tickets

The Swiss Mountain Man in This Interactive Billboard Yodels and Gives People Free Train Tickets | Transmedia Storytelling meets Tourism | Scoop.it
Graubunden Tourism is targeting urban commuters in Zurich train station via interactive posters.
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5 Simple UX Principles to Guide your Product Design

5 Simple UX Principles to Guide your Product Design | Transmedia Storytelling meets Tourism | Scoop.it
There were 5 Jacksons and 5 gold rings but Clark Wimberly has 5 golden principles that guide his product design. Read them. Recite them. Remember them well.
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The Power Of Brand Storytelling [Infographic]

The Power Of Brand Storytelling [Infographic] | Transmedia Storytelling meets Tourism | Scoop.it
Whether it’s sharing a story over a campfire, reading to your kids at night, or relating a funny tale from your summer vacation, telling stories is an essential part of building a strong connection…

Via Stefano Principato, massimo facchinetti
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ignis medios & comunicación's curator insight, July 1, 9:52 AM

#storytelling #contarhistorias #lasmarcasyel humor el contenido que prefieren desde los más jóvenes a los más grandes. #contarlahistoriadepersonascomunes

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Gamification: Engaging Students With Narrative

Gamification: Engaging Students With Narrative | Transmedia Storytelling meets Tourism | Scoop.it
Gamify a classroom by introducing a fun narrative, reframing assignments to fit into that narrative, and making students care about the outcome.
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EU in preliminary deal to scrap mobile roaming fees by mid-2017

EU in preliminary deal to scrap mobile roaming fees by mid-2017 | Transmedia Storytelling meets Tourism | Scoop.it
The European Union reached a preliminary deal on Tuesday to scrap mobile roaming charges across the 28-country bloc by June 2017 as part of an overhaul of the continent's telecoms market to boost
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Listen to this brilliant podcast on the 5,000 year history of emoji

Listen to this brilliant podcast on the 5,000 year history of emoji | Transmedia Storytelling meets Tourism | Scoop.it
Think emoji are just new-fangled short hand? Nope. They're connected to ancient writing systems and the doodles in medieval margins.
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The psychology of how we learn

The psychology of how we learn | Transmedia Storytelling meets Tourism | Scoop.it
The worlds of sales and marketing are undergoing a significant paradigm shift. The days of ‘pitching, closing, and presenting have come to an end.’ As buyers become more empowered—and knowledge oriented—in their decision-making processes, businesses are taking on new roles as educators.
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The Sophisticated Guide to Marketing on LinkedIn

The Sophisticated Guide to Marketing on LinkedIn | Transmedia Storytelling meets Tourism | Scoop.it
The Definitive Guide for Marketing on LinkedIn [New eBook]
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Do You Know What A Dead Drop Is?

Do You Know What A Dead Drop Is? | Transmedia Storytelling meets Tourism | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 27, 5:24 AM


Lee Robinson: "It’s always a good day when I get to write about Geo-storytelling!  It’s an important part of what we do here at Bellyfeel – but it does seem to get somewhat overshadowed by the two heavy hitters (Transmedia and Social TV)!"

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Utah school creates 'texting lane' for phone-focused walkers

Utah school creates 'texting lane' for phone-focused walkers | Transmedia Storytelling meets Tourism | Scoop.it
One Utah university is giving students glued to their cellphones a place to call their own: a designated lane for texting while walking. The neon green lanes painted on the stairs to the gym at Utah Valley ...

Via Jerri Lynn Hogg, Dr. Pamela Rutledge
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Jerri Lynn Hogg's curator insight, June 24, 6:11 AM

Sign of the times as we shift to adapt to the influence of technology.  The question remains how this shift influences our behavior.  Will the developed neural pathways provide us with the additional sensory information we need to not make this a really unsafe idea? 

Dr. Pamela Rutledge's curator insight, June 28, 11:30 AM

Ironically, the act of creating the 'texting while walking' lane forces student to consider how they use technology while walking in order to pick the right lane. The choice forces students to stop and think about it. The result? Momentary tech mindfulness. Reverse psychology (aka good parenting).

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Content Marketing 2015: Top 100 Influencers & Brands

Content Marketing 2015: Top 100 Influencers & Brands | Transmedia Storytelling meets Tourism | Scoop.it

Just upload your content and receive a list of influencers most likely to resonate with your latest blog or white paper.


Via Neil Ferree, steve batchelder, massimo facchinetti, Andrea Rossi
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Neil Ferree's curator insight, July 1, 12:09 PM

Once you upload your PDF document, their algorithm will present you with a nice list or Twitter profiles you will want to follow based on the content of your PDF document.


Very interesting routine to see who you should be following on Twitter based on your core value prop.

Marco Favero's curator insight, July 2, 1:56 AM

aggiungi la tua intuizione ...

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Virtual Reality: The Next Content Marketing Storyteller

Virtual Reality: The Next Content Marketing Storyteller | Transmedia Storytelling meets Tourism | Scoop.it
With virtual devices for the masses just over the horizon, virtual reality storytelling could change the content marketing game.
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Tell Me What You Do: How Storytelling Makes You a Better Designer

As design asks for a larger seat at the table and works to foster a culture of customer-centered design-thinking, we must better communicate our process and va…

Via Stefano Principato, massimo facchinetti
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The Only UX Reading List Ever

The Only UX Reading List Ever - Interactive Mind - Medium
A recommended list of the books that have shaped the designer I am today, and inspire the designer I will be tomorrow.
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Rescooped by Soraia Ferreira from Digital Storytelling
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Why Stories Sell: Transportation Leads to Persuasion

Why Stories Sell: Transportation Leads to Persuasion | Transmedia Storytelling meets Tourism | Scoop.it
Psychological research on persuasion suggests that stories which transport people are more likely to be persuasive.

Via José Carlos
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Production Process of “Do Not Track” | MIT – Docubase

Production Process of “Do Not Track” | MIT – Docubase | Transmedia Storytelling meets Tourism | Scoop.it
Production Process of “Do Not Track” - The open documentary lab

 

"Writing for i-docs is a challenge: multiple types of media, interactivity, personalization all have to go into the script. How do you organize all this information? How do you create a script format? This is a complex question, and the storyboard of Do Not Track reveals some interesting solutions. Interactivity is communicated through state-based storyboards, where a user is not just at a timestamp, but also has several variables attached based on personalization and prior choices. "


Via mirmilla
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mirmilla's curator insight, June 30, 1:48 PM

Must read!

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The three C’s of transmedia storytelling – Transmedia Storyteller

The three C’s of transmedia storytelling – Transmedia Storyteller | Transmedia Storytelling meets Tourism | Scoop.it
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Best Games for your Apple watch

Best Games for your Apple watch | Transmedia Storytelling meets Tourism | Scoop.it
Gaming enthusiasts do not get discouraged by a tiny screen. Here are the best games for your Apple watch.
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America's Favorite Video Game Genres [Infographic]

America's Favorite Video Game Genres [Infographic] | Transmedia Storytelling meets Tourism | Scoop.it
In 2014, Americans spent over $15 billion on video games, quite a change from just $5.5 billion back in 2000. In fact, gaming has grown to become one of our the world's dominant cultural mediums, bigger than both Hollywood and the music industry. When it comes to genre, most Americans favor fast-paced action [...]
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60 Free Tools for Modern Storytellers

60 Free Tools for Modern Storytellers | Transmedia Storytelling meets Tourism | Scoop.it
In the Web age, being an exquisite wordsmith sadly no longer guarantees people are going to read you write. The writer today must also master photography, SEO, coding, and how to extract money from commissioning editors loathe to help out.
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Mobile-Minded: The Small Screen Isn’t So Small

Mobile-Minded: The Small Screen Isn’t So Small | Transmedia Storytelling meets Tourism | Scoop.it
Today, people tune into content whenever and wherever they want. With viewing happening at home on a TV and on-the-go on a smartphone, marketers want to ensure that their messages are being received no matter the screen. To determine if their advertising is effective, marketers have traditionally turned to self-reported market research techniques, but those…
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The Top 5 Things You Need To Know From the 2015 Loyalty Report

The Top 5 Things You Need To Know From the 2015 Loyalty Report | Transmedia Storytelling meets Tourism | Scoop.it

The 2015 Loyalty Report saw an increasing number of people opt-in to a variety of loyalty programs in the past year, and revealed the extent to which programs are effective in influencing customer behavior show no signs of diminishing.

 

Here's a Top 5 list of what's trending in loyalty....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 28, 2:02 AM

What's trending in Loyalty? Read the top 5 things you need to know from the 2015 Loyalty Report by Bond Brand Loyalty.

Maria Rekrut's curator insight, June 30, 9:12 AM

This is what all #vacationRental owners need to do in order to raise their profile.