Transmedia Storytelling meets Tourism
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The Store of the Future Has Arrived

The Store of the Future Has Arrived | Transmedia Storytelling meets Tourism | Scoop.it

“Humans remember stories,” says Christina Cheng, area manager of the AT&T store. “So explaining things with stories instead of specs is a much easier way for people to understand how technology can help them.”

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Transmedia Storytelling meets Tourism
Transmedia Storytelling, Tourism, Digital Media, Marketing
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YouTube Video Optimization – The Complete Guide

YouTube Video Optimization – The Complete Guide | Transmedia Storytelling meets Tourism | Scoop.it
Follow the steps of this free guide to optimize your YouTube videos for maximum views, subscribers, engagement and sales.
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The Digital Evangelist Leading Google's Storytelling Movement

The Digital Evangelist Leading Google's Storytelling Movement | Transmedia Storytelling meets Tourism | Scoop.it
A successful pitch must give equal weight to the data and how it will impact the company’s business.

Via Simon Staffans, blaucloud
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Simon Staffans's curator insight, September 27, 3:50 AM
Storytelling - the one tool you absolutely need.
Barbara Ganley's curator insight, September 27, 8:03 AM
Google's storytelling formula: Care. Do. Impact.
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The 30 Elements of Consumer Value: A Hierarchy

Measuring—and delivering—what consumers really want
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Transmedia storytelling can be an effective health intervention

Transmedia storytelling can be an effective health intervention | Transmedia Storytelling meets Tourism | Scoop.it
BUFFALO, N.Y. – “East Los High,” a pioneering
transmedia edutainment program purposely designed to address issues
of reproductive and sexual health among teens, is demonstrating the
power and potential of leveraging entertainment media for health
promotion and social change.


Via Simon Staffans
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Simon Staffans's curator insight, September 22, 2:22 PM
What's not to like! :)
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Transmedia storytelling – Jeff Gomez

Transmedia storytelling – Jeff Gomez | Transmedia Storytelling meets Tourism | Scoop.it
Virtual Memories Show #183: Jeff Gomez “The reason we enjoy these finely-tooled story-worlds is because we love dollhouses. We love miniatures. We love to see a universe that is created in su…
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Engaging ‘Dream Customers’ in a Whole New Way – Heather R. Morgan #coldemail

Engaging ‘Dream Customers’ in a Whole New Way – Heather R. Morgan #coldemail | Transmedia Storytelling meets Tourism | Scoop.it
How do you capture the attention of someone you’ve never met in a way that encourages them to respond? Starting conversations with people we don’t know
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How User-Generated Content Can Transform Your Company's Storytelling - Social Media Week

How User-Generated Content Can Transform Your Company's Storytelling - Social Media Week | Transmedia Storytelling meets Tourism | Scoop.it
Sign up for SMW Insider, our premium video platform that provides you with access to the latest trends, insights and best practices from leading experts, brands, agencies, publishers, and platforms.
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How To Measure and Improve Your B2B Content Marketing Using Engagement Reports

How To Measure and Improve Your B2B Content Marketing Using Engagement Reports | Transmedia Storytelling meets Tourism | Scoop.it
Lead reports and web traffic metrics both lack accuracy when it comes to measuring the effectiveness of content marketing.
Via massimo facchinetti
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'Gamifying' Public Places Can Help Improve Our Cities

'Gamifying' Public Places Can Help Improve Our Cities | Transmedia Storytelling meets Tourism | Scoop.it
Game developers are thinking seriously about how to connect citizens with their urban centers.
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Rescooped by Soraia Ferreira, Ph.D. from Tourism Storytelling, Social Media and Mobile
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6 Things Alfred Hitchcock Can Teach You About Writing

6 Things Alfred Hitchcock Can Teach You About Writing | Transmedia Storytelling meets Tourism | Scoop.it
“ Alfred Hitchcock was an English film director and producer who worked closely with screenwriters on his films. The master storyteller, born 13 August 1899, died 29 April 1980.”

Via CM Elias, Shannon Bolithoe , Penelope, Jim Lerman, Andrea Rossi
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Penelope's curator insight, August 16, 12:44 PM
Alfred Hitchcock had the scream theme down pat. These tips, however, could apply to any writing genre to give it a new heartbeat. Great ideas!

***This review was written by Penelope Silvers for her curated content on "Writing Rightly" ***

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10 ways to make bright color pop in your next design - 99designs Blog

10 ways to make bright color pop in your next design - 99designs Blog | Transmedia Storytelling meets Tourism | Scoop.it

There’s no denying it… Bright, bold colors have been a huge trend this year—not only a 2016 web design trend, but across all mediums. This color palette is popular with good reason; when bright color pops in design, it can conjure excitement, joy and intrigue. For that reason, it’s a great skill to master as a designer.

There are many different ways to incorporate bright color into your designs. This article takes a close look at 10 different examples which accomplish just that. Enjoy!...


Via Jeff Domansky
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Jeff Domansky's curator insight, September 27, 1:18 PM

Looking to add some design creativity to your blog? Lots of inspiration here. Recommended reading. 9/10

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UX Design & Digital Storytelling: Why Story Is Central to User Experience

UX Design & Digital Storytelling: Why Story Is Central to User Experience | Transmedia Storytelling meets Tourism | Scoop.it
What does UX design have to do with digital storytelling? More than you would think. Learn why reframing your UX thinking around story is valuable.

Via blaucloud
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Mike Donahue's curator insight, September 28, 9:03 AM
Content is the experience in the end. This article does a nice job of talking about the parallels between story writing and UX design.
 
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How to Find Opportunities on Quora for Content Marketing

How to Find Opportunities on Quora for Content Marketing | Transmedia Storytelling meets Tourism | Scoop.it
Content marketing professionals are always on the lookout for online platforms where they can interact with their target audiences and influence their opinions. Quora has emerged as one such platform…
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The Basics of B2B Social Media Marketing Strategy

The Basics of B2B Social Media Marketing Strategy | Transmedia Storytelling meets Tourism | Scoop.it
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. Th…
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Does the Content Marketing Industry Have a Measurement Problem?

Does the Content Marketing Industry Have a Measurement Problem? | Transmedia Storytelling meets Tourism | Scoop.it
MarTech Advisor is the world's leading source for marketing technology news, research, product comparisons & expert views.
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Content Curation in Marketing: The Definitive Guide

Content Curation in Marketing: The Definitive Guide | Transmedia Storytelling meets Tourism | Scoop.it
Find out why content curation is a good idea, what it is, how you can put it to work for your brand, and industry best practices.

Via Vladimir Kukharenko, massimo facchinetti
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How to Re-Purpose Your Content Marketing Using "The Turkey Method" - Social Media Week

How to Re-Purpose Your Content Marketing Using "The Turkey Method" - Social Media Week | Transmedia Storytelling meets Tourism | Scoop.it
Sign up for SMW Insider, our premium video platform that provides you with access to the latest trends, insights and best practices from leading experts, brands, agencies, publishers, and platforms.
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Marketing Technology Landscape Supergraphic (2016) - Chief Marketing Technologist

Marketing Technology Landscape Supergraphic (2016) - Chief Marketing Technologist | Transmedia Storytelling meets Tourism | Scoop.it
I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. (Finally!) You can click on the image above for a larger version — which you’ll obviously need in order to be able to see anything more than a colorful blur. But …
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Magnetique Is The World's First VR Comic With 3D, 360 Degree Panels

Magnetique Is The World's First VR Comic With 3D, 360 Degree Panels | Transmedia Storytelling meets Tourism | Scoop.it
Oniride launched VR first full, 360 degree, 3D comic book, Magnetique, on the Gear VR for free with more issues coming later.

Via blaucloud
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Writing for Social Media | MailChimp Content Style Guide

Writing for Social Media | MailChimp Content Style Guide | Transmedia Storytelling meets Tourism | Scoop.it
Guidelines and resources for web writers and editors. Includes: voice and tone, grammar, web style, social media, email newsletters, blog posts, legal content, technical content, accessibility, translation, copyright, and more.
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5 Principles of Storytelling from the Perspective of a 128 Year-Old Brand - Social Media Week

5 Principles of Storytelling from the Perspective of a 128 Year-Old Brand - Social Media Week | Transmedia Storytelling meets Tourism | Scoop.it
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2DiFore Marketing Solutions's curator insight, September 15, 8:57 AM

Why do you tell your children stories? Is it to help make the point or help to create memories that last forever? We believe it is both, by telling a story that is compelling and memorable helps to place your brand in front of your potential client for years to come. So go tell your story now!

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6 Visual Storytelling Trends That Will Forever Change The Way You Do Digital Marketing

6 Visual Storytelling Trends That Will Forever Change The Way You Do Digital Marketing | Transmedia Storytelling meets Tourism | Scoop.it
Storytelling has been a buzzword in the marketing world since the origin of advertising. From John Deere’s first edition of “The Furrow” published in 1895 to the story of childhood friends reun…

Via Andrea Rossi
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