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Transmedia Storytelling meets Tourism
Transmedia Storytelling, Tourism, Digital Media, Marketing
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How Heineken’s Special Blend of Storytelling and Science Won the Day

How Heineken’s Special Blend of Storytelling and Science Won the Day | Transmedia Storytelling meets Tourism | Scoop.it
Most marketers are thrilled when they get top recognition once at the Cannes Lions International Festival of Creativity, never mind taking the Marketer of the Year award home twice in the past decade, as Heineken has.
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Digital Storytelling Strategy

Digital Storytelling Strategy | Transmedia Storytelling meets Tourism | Scoop.it
What if I told you that the “future” of storytelling the way people often think about it—Twitter and blogging and Internet-centricity—isn’t really the future at all? What if all of these “new” deve...
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Cofounder Sergey Brin Reveals Google's Priorities And Goals

Cofounder Sergey Brin Reveals Google's Priorities And Goals | Transmedia Storytelling meets Tourism | Scoop.it
Google is known for its ambitious projects, and cofounder Sergey Brin highlights exactly where the company's future will be.
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18 Enchanting Interactive Sites You Can't Ignore

18 Enchanting Interactive Sites You Can't Ignore | Transmedia Storytelling meets Tourism | Scoop.it
Dive into 18 sites with brilliant interaction design. Know their tricks to become a better designer.
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Street View on Google Maps is now available as its own Android app

Street View on Google Maps is now available as its own Android app | Transmedia Storytelling meets Tourism | Scoop.it
As major tech companies continue to unbundle their offerings into individual apps, Google has today followed suit with the launch of Street View on Google Maps (version 2.0) as a standalone app on the Google Play store.
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How to design a foolproof website with storytelling

How to design a foolproof website with storytelling | Transmedia Storytelling meets Tourism | Scoop.it
Every design tells a story. Every story has a design. It’s your job to connect the two. It takes planning and thoughtful design every step along the way. E
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10 Free eBooks Every Content Marketer Has to Read

10 Free eBooks Every Content Marketer Has to Read | Transmedia Storytelling meets Tourism | Scoop.it
If you're struggling to see a return on investment from your content marketing efforts, get these 10 free ebooks for content marketers to make a difference.

Via Stefano Principato, massimo facchinetti
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Marco Favero's curator insight, September 2, 5:28 AM

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Marco Favero's curator insight, Today, 3:49 AM

aggiungere la vostra comprensione ...

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In Pursuit Of Presence And True Immersion

In Pursuit Of Presence And True Immersion | Transmedia Storytelling meets Tourism | Scoop.it
The experience of “reality” is a result of our sensory organs delivering information about the external world to our brains via electrical stimulus. The..
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Star Trek Gadgets That Exist In The 21st Century [Infographic]

Star Trek Gadgets That Exist In The 21st Century [Infographic] | Transmedia Storytelling meets Tourism | Scoop.it
Here's a few gadgets from Star Trek that you can have here in the 21st century.
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This guy designed the 'Minority Report future' #tecnology

This guy designed the 'Minority Report future' #tecnology | Transmedia Storytelling meets Tourism | Scoop.it
…and now he's predicting what will happen in ours
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Report: Adoption Of VR Headsets To Depend On Content #story

Report: Adoption Of VR Headsets To Depend On Content #story | Transmedia Storytelling meets Tourism | Scoop.it
Technology companies, industry watchers and market analysts are getting increasingly bullish on virtual and augmented reality. With growth in the smartphon
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Interactive Video: The New Content Marketing Must-Have

Interactive Video: The New Content Marketing Must-Have | Transmedia Storytelling meets Tourism | Scoop.it
As brands compete for attention in a crowded digital (and increasingly mobile) marketplace, they need to use any tool that can give them an edge, and today that edge = video.

Via massimo facchinetti
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StoryU Live - The Conference on Storytelling

StoryU Live - The Conference on Storytelling | Transmedia Storytelling meets Tourism | Scoop.it

Via Transmedia Ready
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Estimote scales beacon technology to track any person or object that moves

Estimote scales beacon technology to track any person or object that moves | Transmedia Storytelling meets Tourism | Scoop.it
Estimote stickers were already great for tracking the whereabouts of people using iBeacon technology. Now, those same stickers can track each other — even
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Google revamps Docs with voice typing, search functionality and data analysis

Google revamps Docs with voice typing, search functionality and data analysis | Transmedia Storytelling meets Tourism | Scoop.it
Power users and teens, rejoice! Google has updated its office suite with cool new tools.
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Localytics’ Remarketing product shows Facebook is king for mobile user acquisition

Localytics’ Remarketing product shows Facebook is king for mobile user acquisition | Transmedia Storytelling meets Tourism | Scoop.it
Localytics, an analytics and marketing platform for mobile and web apps, is announcing its new Remarketing product, which helps marketers track users around the Web and deliver personalized ads on platforms like Facebook and other ad networks.
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Android Wear Now Works With Apple's iOS

Android Wear Now Works With Apple's iOS | Transmedia Storytelling meets Tourism | Scoop.it
Android Wear or better said owners of Google Android smartwatches can now pair their watches with iPhones.
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How to Hook Users With Habit-Forming UX Design

How to Hook Users With Habit-Forming UX Design | Transmedia Storytelling meets Tourism | Scoop.it
Learn a proven 3-step process for creating addictive product design. Written by serial entrepreneur and Stanford Design teacher Nir Eyal.
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Can virtual reality rejuvenate old roller coasters? - BBC News

Can virtual reality rejuvenate old roller coasters? - BBC News | Transmedia Storytelling meets Tourism | Scoop.it
LJ Rich gets an exclusive look at new technology being used to rejuvenate the roller coaster world.
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Storytelling Brands: Creating Compelling Content

Storytelling Brands: Creating Compelling Content | Transmedia Storytelling meets Tourism | Scoop.it
Storytelling Brands: Creating Compelling Content. What Story Are You Telling? If you aren’t sharing your story in some way, why not? What do you have ...

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Sónia Laima's curator insight, September 2, 6:45 AM

Princípios Básicos e exemplos 

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Augmented reality is the future of design

Augmented reality is the future of design | Transmedia Storytelling meets Tourism | Scoop.it
In 1992, researcher Tom Caudell coined the term Augmented Reality (AR). It’s an experience that supplements the real world with a virtual layer of informat
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7 Steps for Mapping Out a Visual Storytelling Strategy Worth Savoring

7 Steps for Mapping Out a Visual Storytelling Strategy Worth Savoring | Transmedia Storytelling meets Tourism | Scoop.it
When I saw OpenTable’s #SavorTheRoad press release in PR Newswire’s distribution feed, it immediately caught my...
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Right Now, Uber Is Giving Free Rides in 'Mad Max' Cars

It's only in downtown Seattle, but you still ride eternal, shiny and chrome.
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